Penguin Years Thank-You Event "ARIGATO Suica Market" Comes to Tokyo Station on November 21–23

Published: November 12, 2026 •
Penguin Years Thank-You Event "ARIGATO Suica Market" Comes to Tokyo Station on November 21–23

A thank-you event, "ARIGATO Suica Market," will be held at JR Tokyo Station from Saturday, November 21 to Monday, November 23, 2026 (a national holiday). It is part of Penguin Years, an initiative run by the JR East Group, and is organized by 株式会社JR東日本クロスステーション (JR-Cross). Suica's Penguin (Suicaのペンギン) is the character of JR East's Suica. In addition, Tokyo Station will extend the time limit of its IC card entry service "タッチでエキナカ" from 2 hours to 3 hours.

Venues and Highlights

  • Pensta POP-UP Store: on the 1st basement floor of JR Tokyo Station, outside the ticket gates, at the 動輪の広場 plaza
  • Orange Page shop (オレンジページshop) and the Mobile Suica charge gift: on the 1st basement floor of JR Tokyo Station, inside the ticket gates, at the Gransta Tokyo Event Space "Square Zero" (スクエア ゼロ)

The event runs from 9:00 AM to 8:00 PM, and until 5:00 PM on the final day.

Mobile Suica Charge Gift

A Suica's Penguin eco bag is given to visitors who charge their Mobile Suica on the day of the event.

  • Gift: Suica's Penguin eco bag
  • Condition: Charge ¥10,000 or more to Mobile Suica on the day of the event and show proof (the screen or a receipt)
  • Quantity: The first 600 people each day
  • Proof of charging is valid for that day only and cannot be carried over to another day.

Original Sticker Giveaway

During the event, original Suica's Penguin stickers are given at the Pensta POP-UP Store and the Orange Page shop. Each shop has 3 designs, for 6 in total. One sticker is handed out at the register for every ¥3,000 (tax included) spent with Suica or another transit IC e-money. The stickers are available while supplies last.

Pensta POP-UP Store Items (Selection)

Prices below include tax.

Suica's Penguin bento

  • Suica's Penguin "Oshi Sushi" (推し寿し), ¥1,800: The 8th Suica's Penguin bento, made in collaboration with the long-established ekiben brand 大船軒. It comes with a lunch cloth available only with this bento.
  • 大船軒 × Suica's Penguin Eco Bag, ¥1,200: An original-design eco bag released to mark the launch of the "Oshi Sushi" bento.

Suica's Penguin kamaboko

  • Suica's Penguin Kamaboko Set, ¥2,000: Fish cake that is ready to eat without a knife. A single slice can fill a gap in a bento box or top a bowl of noodles. The set contains Suica's Penguin kamaboko (150 g, 13 slices of 9 mm) and Suica's baby penguin kamaboko (150 g, 13 slices of 9 mm).

Suica's Penguin dashi soy sauce and small bowl

  • Suica's Penguin Dashi Soy Sauce (left), ¥650: そばいち's dashi soy sauce now comes in a sealed bottle that keeps out air. It can be used on rice topped with raw egg, chilled tofu, or as a dipping or pouring sauce for noodles.
  • Suica's Penguin Small Bowl (right), ¥1,800: The そばいち 15th anniversary design, in a small bowl that is easy to use at home. Capacity is about 500 ml.
  • Suica's Penguin Handle Lunch Tote (2 designs), ¥1,650 each: A mini tote in sturdy canvas, shaped like a record bag. It stands on its own when the gusset is opened, so it can also be used to store small items. About 190 x 230 x D120 mm.

Suica's Penguin lunch drawstring pouch

  • Suica's Penguin Lunch Drawstring Pouch (2 designs), ¥880 each: A gusseted drawstring pouch sized for a lunch box. The two "ARIGATO Suica 25" designs are an outing pattern and a Momotaro pattern. About 270 x 190 x D120 mm.
  • Suica's Penguin Canvas Magnet (Penguin Years), ¥930: A magnet printed with the Penguin Years design on polyester canvas.
  • Suica's Penguin A4 Clear File Penguin Years, ¥280: An A4 clear file covered with the Penguin Years design, showing a penguin looking up at a blue sky.

Suica's Penguin earmuff cap and spring pouch set

  • Suica's Penguin Earmuff Cap (left), ¥3,300: A cap with ear warmers for cold winter days.
  • Suica's Penguin Spring Pouch Set (right), ¥3,000: A pouch with a spring in the opening that pops open when both ends are pressed by hand. It is suited to storing small items.
  • Suica's Penguin Hand Warmer, ¥2,200: The fingertips and the palm side are open, so users can flick a smartphone screen, type on a keyboard, take coins out of a wallet or grip luggage while keeping their hands warm.
  • Suica's Penguin Pensta Cafe Apron (2 colors), ¥7,920 each: New colors of the apron worn by Pensta Cafe staff, in sax blue and natural.

Suica's Penguin x PENDLETON jacquard hat

The following items are collaborations with PENDLETON, a long-established brand with more than 100 years of history.

  • Suica's Penguin x PENDLETON Jacquard Hat, ¥4,180: A long brim blocks sunlight, and a detachable, size-adjustable cord with a logo is attached at the neck. It is designed for windy days outdoors and active outings.

  • Suica's Penguin x PENDLETON Jacquard Tote, ¥5,940: A large-capacity tote with a gusset, designed to be easy to carry on the shoulder.

  • Suica's Penguin x PENDLETON Jacquard Mini Tote, ¥4,950: A mini tote with a wide gusset that holds more than it looks. It fits a wallet, a pouch, a bento box or a plastic bottle.

  • Suica's Penguin x PENDLETON Jacquard Flat Pouch, ¥2,970: A cushioned, padded pouch for cosmetics, stationery and mobile accessories such as chargers.

  • Suica's Penguin x PENDLETON Jacquard Pass Case, ¥3,850: A pass case with a retractable reel cord, so users can extend the cord and tap in even with the case attached to a bag.
    Other items include the following.

  • Suica's Penguin Mini-Mini Yunomi (3 designs), ¥880: A tiny teacup, 3.9 cm in diameter and 4.5 cm high, suited to storing small items or to plush-doll activities (ぬい活).

  • Suica's Penguin Pen Case, ¥880: A pen case in canvas fabric.

  • Suica's Penguin Tumbler with Handle (2 designs), ¥2,750: A 440 ml tumbler with an easy-to-carry handle, dishwasher safe. 87 mm in diameter and 175 mm high.

  • Suica's Penguin Cutlery Set, ¥1,100: A set of natural wood chopsticks and a spoon, with Suica's Penguin illustrations on the case and the tops of the chopsticks.

  • Suica's Penguin Tile Magnets (various), ¥800: Ceramic tile magnets printed with designs such as "ARIGATO Suica 25". About 45 x 45 x 9 mm.

  • Suica's Penguin Coffee Canister, ¥2,420: A tin coffee canister, 95 mm in diameter and 120 mm high.

Orange Page shop Pop-Up Store

Orange Page shop pop-up store items

The Orange Page shop (オレンジページshop) on JRE MALL will open a limited-time pop-up store at the venue. Its theme is the new artwork "ありがとう25th," drawn especially by Chiharu Sakazaki, the creator of Suica's Penguin. The lineup centers on items featuring a penguin holding 25 flowers as a token of thanks, and 23 items in total go on sale at the venue for the first time. A selection is listed below, with prices including tax.

Suica's Penguin acrylic keychain with fur

  • Suica's Penguin Acrylic Keychain with Fur, ¥1,260: A keychain with soft fur attached. The penguin and the fur sway as it moves, adding a seasonal feel and a cute accent.

Suica's Penguin canvas magnet (ありがとう25th)

  • Suica's Penguin Canvas Magnet (ありがとう25th), ¥890: An art-like canvas magnet showing penguins holding bouquets. It can be displayed in various places or used to hold up notes.

Longer Time Limit for the "タッチでエキナカ" Entry Service

From November 20 (Friday), Tokyo Station will extend the time limit of its IC entry service "タッチでエキナカ" from the current 2 hours to 3 hours.

Visitors who enter Tokyo Station with a Suica registered to JRE POINT, spend ¥500 or more with Suica at facilities operated by JR-Cross or at this event, and leave through a Tokyo Station automatic ticket gate within 3 hours receive 160 JRE POINT (equivalent to the price of an admission ticket) as points back.

  • Admission tickets (paper tickets) are not eligible.
  • Once 3 hours have passed since entry, the automatic ticket gate cannot be used to exit. In this case, the "タッチでエキナカ" fee for each 3 hours over the limit is added and deducted from the remaining charge balance at the ticket gate window.

For more details on the admission-ticket point-back, see https://www.jrepoint.jp/campaign/0061002102/.

Other Information

Suica's Penguin wrapped vending machines are being rolled out. At Tokyo Station there are two, outside the 丸の内地下南口 (Marunouchi Underground South Exit) gates and outside the Yaesu North Exit gates. Bottles of "From AQUA 谷川連峰の天然水" with a Suica's Penguin label are also on sale in limited quantities.


Penguin Years Thank-You Event in Tokyo Station "ARIGATO Suica Market"

Notes:

  • Entry to the event may take some time.
  • Depending on how crowded it is on the day, numbered tickets may be distributed. In that case, visitors cannot choose a time.
  • The waiting line for the event may be closed before closing time.
  • Purchase limits may apply to some items.

Images and illustrations are for illustration purposes only.