Pierrot Magical Girl Series Tokimeki Photo Studio Pop-Up Store Opens at Shinjuku Marui Annex from June 6

The Pierrot Magical Girl Series POP UP STORE: Tokimeki Photo Studio will open for a limited run at the 2F Event Space of Shinjuku Marui Annex (3-1-26 Shinjuku, Shinjuku-ku, Tokyo) from Saturday, June 6 to Sunday, June 21, 2026.

The pop-up space is produced by popular prop stylist Ayumi Endo, known for her work across magazines, commercials, music videos, and live events. The space showcases vibrant visuals of heroines from the Pierrot Magical Girl Series, featuring original illustrations by Studio Pierrot. New items will also be on sale, including photo-card-style merchandise using scenes from the latest series Maho no Shimai Lulutt Lily, and "Nuifoto" items featuring plush toy photos of Uguisu, Azuki, and Meter.

Merchandise

Event Overview


Venue	Shinjuku Marui Annex 2F Event Space (3-1-26 Shinjuku, Shinjuku-ku, Tokyo)
Dates	June 6 (Sat) – June 21 (Sun), 2026
Hours	Weekdays: 11:00 AM – 8:00 PM / Sat & Sun: 10:30 AM – 8:00 PM (last day until 7:00 PM)

Hours are subject to change in line with Shinjuku Marui Annex's operating schedule.

Purchase Limits

To allow as many visitors as possible to purchase items, the following per-transaction limits apply:

Random items: up to 20 per item
Open items: up to 3 per type

Purchase limits are subject to change.

Lottery

Customers who spend ¥3,000 (tax included) or more per transaction will receive one entry in a no-miss lottery. EPOS cardholders receive one additional entry per qualifying transaction.

Lottery Prizes

Prizes:

Prize A: A5 Acrylic Panel
Prize B: L-size Bromide Complete Set (all 7 designs)
Prize C: L-size Bromide, 1 piece (randomly distributed from all 7 designs)

Prizes are available while supplies last.

Entry Information

On June 6 (Sat, opening day), a shuffle entry system will be in place due to expected crowds:

Queue location: Koshu Kaido side of Shinjuku Marui Annex
Customers who line up between 10:00 AM and 10:10 AM will receive a numbered ticket with a randomly assigned entry time.
If crowds exceed expectations, an entry lottery may be held without prior notice.
Free entry may be announced after the ticket distribution window. Check the official event X account (@PMGS_popup_BNF) for the latest updates.

From June 7 (Sun) onwards, visitors can head directly to the 2F Event Space. Please refrain from gathering before the store opens. Entry restrictions or numbered ticket systems may be implemented depending on crowd levels. For details, check the event X account.

Event Special Page: https://a-onstore.jp/shop/PMGS-popup-2606tps/
Official X: @PMGS_popup_BNF

Collaboration Purchase Bonus

Customers who spend ¥1,500 (tax included) or more at both this pop-up and the concurrent event "Pierrot Magical Girls ~~I Admire Magical Girls~~" (held at Bandai Namco Cross Store Akihabara) will receive a set of 2 L-size bromides as a special bonus. Simply present the receipt from the other store at the time of purchase.

This bonus is available from June 6. The bonus is the same at both stores. Available while supplies last.

Details of the companion event:

Venue: Bandai Namco Cross Store Akihabara (3F, Atre Akihabara 1, 1-17-6 Sotokanda, Chiyoda-ku, Tokyo)
Dates: May 23 (Sat) – June 28 (Sun), 2026
Special site: https://bandainamco-am.co.jp/chara_shop/pierrot_magicalgirls/

Web Store (A-on STORE)

Web Store

Event merchandise will also be available via the official online store A-on STORE. Purchases of ¥3,000 (tax included) or more per transaction will include one randomly distributed L-size bromide (from all 7 designs) as a gift.

Order period: June 11 (Thu) 12:00 PM – June 29 (Mon) 11:59 PM (subject to early closure once stock runs out)
Store page opens: around June 10 (Wed) 6:00 PM
Estimated shipping: from mid-September 2026

Online-Exclusive Items

Online-exclusive items—an Acrylic Block and 88 Film Graph (all 7 designs)—will also be available. Sample displays can be viewed at the pop-up venue, though these items are not sold on-site.

Online purchase limits apply. See the store page for details.

About the Pierrot Magical Girl Series

The Pierrot Magical Girl Series is a lineup of magical girl anime produced by Studio Pierrot. Beginning with Magical Angel Creamy Mami (1983–1984), the series continued with Magical Fairy Persia (1984–1985), Magical Star Magical Emi (1985–1986), Magical Idol Pastel Yumi (1986), and Magical Stage Fancy Lala (1998). The newest installment, Maho no Shimai Lulutt Lily, began airing in April 2026. Merchandise and Blu-ray BOX releases continue across the series, keeping the franchise alive for fans across generations.