pure coco TOKYO (ピュアコ トーキョー), the Tokyo-based sweets brand, is launching a new summer product: a "Fruit Jelly" (フルーツゼリー) set featuring four colorful flavors. The product goes on sale from May 27, 2026 (Wednesday), and will be available for a limited summer period at the Futakotamagawa Tokyu Food Show store, the Lumine Tachikawa store, the Daimaru Kyoto store, and the brand's official online shop.
Fruit Jelly: Four Seasonal Flavors in One Box
The Fruit Jelly is a set of four individual jellies in a single box: Peach, Grape, Mango, and Pineapple. Each jelly is crafted with a gentle, fruit-forward sweetness that draws out the natural flavor of its respective ingredient. Nata de coco is incorporated into each jelly, adding a pleasant chewiness that contrasts with the smooth, melt-in-your-mouth texture. Each bite delivers a refined sweetness alongside the distinctive character of the fruit.
The packaging features a soft watercolor polka-dot illustration, designed to evoke the fresh, juicy quality of the fruits. The overall look is simple yet charming — making it well-suited as a summer greeting gift, a present for friends, or a seasonal treat for yourself.
Flavor Details
Peach
Elegant aroma with a gently melting sweetness.
Grape
Packed with a juicy, true-to-fruit grape flavor.
Mango
Tropical richness with a smooth, velvety finish.
Pineapple
A refreshing acidity that highlights a clean, bright sweetness.
Product Overview
- Product name: Fruit Jelly (フルーツゼリー)
- On sale: May 27, 2026 (Wednesday)
- Available at: Futakotamagawa Tokyu Food Show store, Lumine Tachikawa store, Daimaru Kyoto store, and the official online shop
- Price: ¥1,380 (tax included)
- Contents: 4 pieces (Peach, Grape, Mango, Pineapple)
Note: As this is a summer limited-edition item, sales may end before the close of the season once stock runs out. Store availability is subject to change.
Other pure coco TOKYO Products
pure coco TOKYO also carries a range of items year-round. The signature pure coco line includes two classic flavors always available at stores — pure coco White (ピュアコ ホワイト) and pure coco Milk (ピュアコ ミルク).
pure coco White: Crispy choux pastry wrapped in white chocolate and coated in white sugar.
pure coco Milk: Milk chocolate-coated choux with a hint of black pepper that enhances the chocolate's flavor.
pure coco Olive (ピュアコ オリーブ): Glacéed olives coated in white chocolate — a sophisticated, adult-oriented option that pairs well with champagne or wine.
Chocola Fruits (ショコラフルーツ): Freeze-dried strawberry and apple infused with white chocolate for a novel flavor combination.
Brookies (ブルッキー): A hybrid sweet combining brownie and cookie in a single piece, available in 4-piece and 8-piece sets.
The 4-piece set includes: Choco Brownie × Choco Cookie, Choco Brownie × Pistachio Cookie, Choco Brownie × Strawberry Cookie, and Choco Brownie × Orange Cookie.
The 8-piece set adds: Matcha Brownie × Choco Cookie, Matcha Brownie × Pistachio Cookie, Matcha Brownie × Strawberry Cookie, and Matcha Brownie × Orange Cookie.
Note: Product availability may vary by store and season.
