Setouchi JAM 2026, an outdoor-play festival that brings together the nature, culture, and food of Shodoshima in Kagawa Prefecture, will be held on Saturday, November 28, 2026, at Shodoshima Auto Village YOSHIDA.
Under the theme "Outdoor Play All Over the Island," the one-day event lets visitors move their bodies in the island's natural surroundings, enjoy local food, and take in music and art. The "MUSIC JAM" music program features five acts, and DJ sets and live painting will run from morning to night.
Entry to the venue and the main experience programs are free (some special programs are paid). The event aims to be a universal space that islanders and visitors alike can enjoy, regardless of age or disability.
Event Overview
- Event name: Setouchi JAM 2026
- Date and time: Saturday, November 28, 2026, 10:00 AM to 10:00 PM (parking and reception open from 9:00 AM)
- Venue: Shodoshima Auto Village YOSHIDA [Camp Site A] (Shodoshima, Kagawa)
- Address: 302-1 Yoshida-ko, Shodoshima-cho, Shozu-gun, Kagawa 761-4401
- Venue phone: 0879-61-7007
- Admission: Free entry and free experiences (some special programs are paid)
- Organizer: Sunborn Co., Ltd.
- Produced by: Shodoshima Climbing Association
- Supported by: Shodoshima Town and Tonosho Town
- Official Instagram: https://www.instagram.com/setouchijam/
MUSIC JAM, Island Time From Morning to Night
Shodoshima is an island where rocky outcrops, the sea, and satoyama countryside sit close to everyday life. Against this backdrop, music ties together the time spent playing, eating, and talking.
Live Acts
Five acts will perform on stage.
環ROY
A rapper born in Miyagi Prefecture in 1981, who has released six albums and has performed at music festivals in Japan and abroad. The artist is also a member of U-zhaan×環ROY×鎮座DOPENESS. The work goes beyond music, with performances, installations, picture book creation, and a role in NHK's "デザインあ neo."
有元キイチ (Trio Set)
A musician born in Tama, Tokyo, in 1995. Debuting in 2017 as the guitarist and sound producer of ODD Foot Works, the musician has also worked as a songwriter and producer, including providing songs to 三浦透子, and made a solo debut in 2023. At this event the musician takes the stage as a trio of 有元キイチ (vocals, guitar), Taishi Sato (bass), and 小林隆大 (drums).
東郷清丸◯
A musician centered on vocals and guitar who turns a wide range of instruments into a single "song." Based on the island, the musician explores music alongside a life of making clothes, baking bread, and fishing. At this event the musician performs as the solo project "東郷清丸◯," using a looper and rhythm machines, and also took part in the performance of "きゅうかくうしお" at the Setouchi Triennale 2025.
浮
A solo project by 米山ミサ. Activity began around 2018 in a nylon-string guitar singing style. The first album, 『三度見る』, came out in 2020 and the second album, 『あかるいくらい』, in 2022, with live shows played across Japan. The latest album, 『私』, was released in May 2026.
soma
A singer-songwriter born in 1995 and based in Tokyo. Writing of lyrics and music began in 2017. The artist wrote the theme song and incidental music for the film 『裸足で鳴らしてみせろ』 and released a first album, 『Everything flows』, in 2024. Incidental music was also composed for 『オーガスト・マイ・ヘヴン』, an official selection of the 74th Berlin International Film Festival.
DJs and Live Painting
DJs
NaiChopLaw / Jin and Hitmanpaper (from NORANEKOCREW) / DJ Mahiro / DJ moto4 / Nolemac
The lineup includes NaiChopLaw, based in Kumagaya, Saitama, who weaves Black Music rooted in classic, rock, and jazz with a distinctive sensibility, and DJ Mahiro, who plays R&B and reggae on records with hip-hop at the core. Together they are set to create a comfortable groove at the venue.
NaiChopLaw
Jin and Hitmanpaper (from NORANEKOCREW)
DJ Mahiro
DJ moto4
Nolemac
Live Painting by Meriyas Midori
Born in 1989 and a graduate of the Department of Graphic Design at Tama Art University, Meriyas Midori worked at an advertising production company before becoming an artist and illustrator in 2022. Working in a monochrome-based style, the artist pursues richly textured expression that spans digital and physical media, and will paint live as the work takes shape within the sound space.
Programs to Play in Nature and Taste the Island
The event offers many activities that people of all ages, with or without disabilities, can enjoy in Shodoshima's natural surroundings.
Moving Your Body in Nature
Using some of Shodoshima's finest natural terrain as the field, the event offers top-rope climbing, bouldering, trekking, and slacklining. Outdoor professionals and guests are on hand as participants get hands-on with rocks and greenery.
Universal Outdoor Experiences
These inclusive programs are designed so that people can enjoy nature regardless of physical condition or age. They include a trial ride of outdoor wheelchairs, a wheelchair tree-climbing experience, and a stargazing session. The event also exhibits "Climbing VR for Everyone," which combines 360-degree VR footage set on Akadake in Shodoshima with a 3D-scanned model of the actual rock.
Cooperation: 岡山大学ユネスコチェア, 東京大学先端科学技術研究センター, 京都大学ディスアビリティ・インクルージョンセンター, NPO法人須磨ユニバーサルビーチプロジェクト, Happy OUTDOOR LABO Co., Ltd.
Shima Marche, Island Food and Seasonal Produce
Producers, restaurants, craft artists, and outdoor brands from on and off the island will gather, creating exchange between locals and visitors through seasonal island ingredients and carefully made goods.
Film Screening, "SAFF Special Selection"
Two outdoor-culture films from a selection of the Setouchi Adventure Film Festival (SAFF) will be shown: 『ストーン・ローカルズ』 (Patagonia) and 『Energia Vitale』 (Vibram).
Learning, Adventure, and Exchange
- Parent-Child Disaster Prevention Camp 2026, where participants learn practical survival skills
- The 3rd Shodoshima Shimamichi Trail 2026 (Autumn), a trail event covering the island's paths (advance registration required, paid)
- A rock-paper-scissors tournament for everyone at the venue
- "JAMMING SESSION," a contest of traditional crack climbing techniques
Many other participatory programs are also planned.
Rain and Notes
- In case of rain, the event is scheduled to go ahead with some programs and locations changed.
- Performers and program details may change without notice due to weather or other circumstances. The latest information will be posted on the official website and official Instagram account.
