Seven-Eleven Japan is adding a new item to its popular "Seven Cafe Bakery" lineup: a freshly baked apple pie. The "In-Store Baked Apple Pie" (お店で焼いた アップルパイ) will be available at participating Seven-Eleven stores nationwide from Tuesday, March 17, with a rollout continuing in some regions from March 24.
The Seven Cafe Bakery series is known for using in-store ovens to finish baked goods before serving, delivering a freshly baked aroma and satisfying texture that sets it apart from typical convenience store pastries.
Flaky Pastry and Apple Filling
In-Store Baked Apple Pie
- Price: 260 yen (280.80 yen incl. tax at 8% reduced rate)
- On sale from: Tuesday, March 17 (rolling out gradually)
- Sales area: Nationwide (excluding Okinawa Prefecture)
- Available at participating Seven Cafe Bakery stores only
The apple pie combines diced apple pieces with an apple sauce, aiming for a balance of texture, juiciness, sweetness, and acidity. The filling delivers fruit-forward flavor from the first bite.
Apple Filling
The filling uses both apple pieces and apple sauce to achieve a well-rounded flavor profile — juicy with a pleasant sweetness and slight tartness.
Buttery Pastry Crust
The pastry is made with fermented butter, giving it a rich aroma and a light, crispy texture. Because the pie is finished in the store's oven, the pastry comes out freshly crisp and fragrant — something that's hard to replicate in packaged goods.
The pie is designed to be eaten by hand, making it an easy pick-up during commutes or work breaks.
For store availability, check the official Seven Cafe Bakery page: https://www.sej.co.jp/products/sevencafebakery/
Seven Cafe Bakery Lineup (Selected Items)
The In-Store Baked Apple Pie joins an existing range of baked and fried items in the Seven Cafe Bakery series:
In-Store Fried Curry Pan
- Price: 149 yen (160.92 yen incl. tax)
- Available nationwide
Uses a dedicated breadcrumb coating for a crispy exterior and soft interior. The curry filling is made with onions cooked until caramelized, blended with over 30 spices and bouillon for a rich, deep flavor.
In-Store Baked Fluffy Melon Pan
- Price: 149 yen (160.92 yen incl. tax)
- Available nationwide (excluding Okinawa Prefecture); participating stores only
The top-selling item in the Seven Cafe Bakery range. Features a moist dough with a crispy outside and soft inside — a classic melon pan profile.
In-Store Baked Crispy Croissant
- Price: 176 yen (190.08 yen incl. tax)
- Available nationwide (excluding Okinawa Prefecture); participating stores only
A buttery croissant with a notably crispy texture, baked in-store for freshness.
In-Store Baked Chocolate Cookie
- Price: 186 yen (200.88 yen incl. tax)
- Available nationwide (excluding Okinawa Prefecture); participating stores only
A cookie with a contrasting texture — crisp on the outside, moist in the center.
In-Store Fried Sausage Donut
- Price: 149 yen (160.92 yen incl. tax)
- Available nationwide (excluding Hokkaido)
A pork sausage wrapped in the bakery's signature dough, sized for a quick snack.
In-Store Fried Sugar Donut
- Price: 130 yen (140.40 yen incl. tax)
- Available nationwide (excluding Hokkaido and some stores in Kanagawa Prefecture)
A light, fluffy fried donut coated in granulated sugar. The sugar packet is provided separately — add it to the bag and shake before eating.
For the full list of participating stores and available products, visit: https://www.sej.co.jp/products/sevencafebakery/
Prices may vary by store. Tax-inclusive prices reflect the 8% reduced tax rate. Product availability may end when supplies run out or due to other circumstances. Some stores may carry different products or product names. Images are for illustration purposes only.
