Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) is rolling out two new treats at Seven-Eleven stores nationwide: Lotte Anzutsumi (ロッテ あんづつみ), an ice cream that flips convention by wrapping the ice cream whole in red bean paste, and GODIVA-Supervised Frozen Chocolat Ice, a frozen cup ice cream created in collaboration with the chocolate brand GODIVA.
Lotte Anzutsumi wraps the ice cream whole in smooth strained red bean paste (koshian) rather than tucking the paste inside the ice cream or a monaka wafer. Made with Hokkaido Tokachi red beans, it's a wagashi-style ice cream with pronounced, rich flavor. GODIVA-Supervised Frozen Chocolat Ice layers chocolate ice cream over a chocolate-chip-studded frozen ice base and tops it with fragrant almonds, finished with Belgian chocolate for an upscale frozen treat.
These two "reward ice cream" treats are well suited to an especially indulgent moment on a long autumn night.
A Wagashi-Style Ice Cream Wrapped Whole in Red Bean Paste
■Lotte Anzutsumi
Price: ¥278 (Tax included ¥300.24)
Release date: September 15th (Tuesday) onwards
Sales area: Nationwide
Soft Texture Even After Freezing
*Image is for illustration purposes
Anzutsumi follows Nama Choco Tsutsumi (生チョコ包み) in a series that wraps ice cream, in the same spirit as Yukimi Daifuku, a mainstay of Lotte's ice cream lineup. Inside the smooth, soft koshian that stays tender even after freezing, vanilla ice cream melts icy-cool for a wagashi-style ice cream with a new kind of texture.
A Method That Draws Out Rich Flavor
*Image is for illustration purposes
The red bean paste uses Hokkaido Tokachi red beans, known for their pronounced sweetness. By dialing back the vanilla ice cream's sweetness compared with the previous product, the koshian's flavor comes through more, for an ice cream with richer, more well-rounded flavor.
A Premium Frozen Ice Cream Made with GODIVA
■GODIVA-Supervised Frozen Chocolat Ice
Price: ¥398 (Tax included ¥429.84)
Release date: September 8th (Tuesday) onwards
Sales area: Nationwide
*Limited quantity
A Two-Layer Treat Made with Belgian Chocolate
An upscale ice cream made with Belgian chocolate. It layers chocolate ice cream over a chocolate-chip-studded frozen ice base and adds a topping of fragrant almonds, so you can enjoy layered textures alongside rich chocolate flavor.
Supervised by the Popular Chocolate Brand GODIVA
*Image is for illustration purposes
GODIVA, the premium chocolate brand founded in Brussels, Belgium in 1926 and a purveyor to the Belgian royal court, supervised the product. It was crafted with carefully selected ingredients and formulation to achieve a high-quality frozen cup ice cream.
Comment from the Team
Two "reward ice cream" treats are being released in limited quantities to bring a premium experience to long autumn nights. Lotte Anzutsumi was created with the aim of standing out as a distinctive wagashi-style ice cream, and GODIVA-Supervised Frozen Chocolat Ice brings a premium treat realized through the collaboration with GODIVA.
These ice creams, finished with attention to every detail, are meant to offer a moment of comfort for both body and mind at the end of a busy day.
*Prices may vary by store.
*Tax-included prices are displayed at 8% reduced tax rate.
*Products may become unavailable at stores once the planned quantity is sold out or due to various circumstances.
*Some stores may not carry certain products, and product names/specifications may vary by store.
*Images are for illustration purposes.
*Product sales region categories: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check the website for the latest information.
