Seven-Eleven is launching a new "Rich Chocola" series of four items starting from December 16th, timed for the peak winter chocolate season when demand for rich, indulgent flavors is at its highest.
Winter's cold weather naturally brings cravings for deep, satisfying sweetness. The lineup features treats like the Chocolate Whipped Croissant, which combines fluffy chocolate whipped cream with a chocolate biscuit topping on croissant dough, and the Rich Chocolate Bar, a simple yet substantial treat with smooth chocolate cake texture and crunchy crumble pieces. The series is designed to be chocolate-focused in both taste and texture.
This collection offers a convenient way to enjoy a moment of indulgence during the busy end-of-year season, providing easy access to treats that can brighten the day with just a little self-reward.
Indulgent Chocolate Sweets for Busy Days
Chocolate Whipped Croissant
- Price: 188 yen (203.04 yen including tax)
- Launch Date: Starting December 16th
- Sales Area: Nationwide except Okinawa Prefecture
This pastry is packed with chocolate at every layer: chocolate biscuit topping on croissant dough, chocolate whipped cream filling, and chocolate coating - a truly chocolate-filled treat.
Chocolate Brownie Pie
- Price: 188 yen (203.04 yen including tax)
- Launch Date: Starting December 16th
- Sales Area: Nationwide except Okinawa Prefecture
A three-layered rich pie combining chocolate cream, brownie dough, and chocolate coating. The exterior is crispy and aromatic, while the inside remains moist, with rich chocolate flavor throughout.
Rich Chocolate Bar
- Price: 155 yen (167.4 yen including tax)
- Launch Date: Starting December 16th
- Sales Area: Nationwide except Hokuriku (Toyama, Ishikawa, Fukui), Kansai, and Okinawa Prefecture
This bar-type chocolate dessert pairs smooth chocolate cake with crunchy crumble pieces, creating an enjoyable texture contrast. The combination of rich chocolate and satisfying texture makes it highly gratifying.
Chocolate Cream Donut
- Price: 185 yen (199.8 yen including tax)
- Launch Date: Starting December 16th
- Sales Area: Nationwide except Okinawa Prefecture
The light, fluffy donut dough combined with gentle chocolate whipped cream sweetness creates a comforting moment during winter days, perfect for a relaxing break.
Product Development Comments
December brings dropping temperatures and a natural desire for sweet comfort. As the year-end approaches and daily life becomes busier, we developed this series to offer easily accessible chocolate treats through our pastry selection. We hope the visual appeal, fun textures, and rich chocolate flavors provide customers with a relaxing moment during their day.
※ Prices may vary by store.
※ Tax-inclusive prices shown are calculated with the reduced tax rate of 8%.
※ Products may become unavailable when stock runs out or due to various circumstances.
※ Some stores may not carry all products, or product names and specifications may differ by location.
※ For information on product sales regions, please visit: https://www.sej.co.jp/products/area/
※ Information is current as of publication. Please check the official website for the latest details.
