Hakone Pleasant Service Co., Ltd., part of the Odakyu Hakone Group, will reopen Shiki-no-irodori (meaning "colors of the four seasons") on February 7, 2026. Located at the entrance to Gora Onsen in front of Hakone Tozan Railway's Gora Station, this souvenir shop is marked by its hand-bath at the entrance.
The renewal brings the shop's name to life by incorporating the seasonal color palette of Hakone's natural landscapes throughout the year. The store has been transformed into a bright, spacious environment centered around a cylindrical display. Visitors can browse a wide selection of souvenirs including traditional Hakone crafts and local products. During your Hakone travels, enjoy shopping in this seasonally inspired space.
Location
1300 Gora, Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture
Opening Date
February 7, 2026 (Saturday)
*The shop has been closed since January 13, 2026 (Tuesday) for renovation work.
Business Hours
9:30 AM to 5:30 PM
*Closed: January 1st
Main Renewal Features
Four Seasons Color Palette
The interior design incorporates nature's seasonal colors, creating a space where visitors can feel the changing seasons. The atmosphere evokes a warm, welcoming feeling that invites travelers to stop by during their journey.
Logo Design
The new logo mark expresses Hakone's rich nature, traditions, and the beauty of the four seasons. The circle composed of colorful motifs represents the cycle of seasons and the cherished connection with visitors, depicting the "colors of Hakone" that show a different expression with each visit.
Memorable Keepsake
The shop offers an original Imabari towel handkerchief embroidered with the logo (800 yen including tax per piece). Visitors can take a relaxing break with the "hand-bath" at the entrance, which has become a signature feature of Shiki-no-irodori, and enjoy the soft texture of the Imabari towel.
Reopening Celebration
The first 100 customers each day on February 7 (Saturday) and 8 (Sunday) will receive a complimentary mini hand warmer with their purchase.
