Shizukuishi Ski Resort and Shizukuishi Prince Hotel (located in Takakura Onsen, Shizukuishi-cho, Iwate-gun, Iwate Prefecture; General Manager: Koji Nagasawa) will host the commemorative event "Back to '90s SHIZUKUISHI" on February 14, 2026 (Saturday), celebrating the ski resort's 45th anniversary and the hotel's 35th anniversary. The event's theme draws on the 1990s ski boom when Shizukuishi served as the venue for the "Morioka-Shizukuishi Alpine Ski World Championships," the first of its kind held in Asia, leaving a significant mark on Japan's skiing history. This event aims to bring together those who remember that era while passing on the excitement to the next generation.
On the event day, visitors who come wearing 1990s-era ski wear and equipment will enjoy special benefits, including unlimited rides on the Prince Lift for just 500 yen during event hours, and a 450-yen discount on lunch in celebration of the 45th anniversary. Guests can enjoy a special skiing experience that captures the atmosphere of that era at the Prince Gelände, located right in front of the hotel. The event will also feature opportunities to bring nostalgic ski items from the past, with prizes including lift tickets for selected participants.
Furthermore, at the Austria House special venue, IBC Iwate Broadcasting will conduct a live public broadcast of their radio program "Suppin Doyobi." Along with the excitement on the slopes, this broadcast will help promote the charms of Shizukuishi to a wider audience. Inside the hotel, guests can enjoy a relaxing post-ski experience with amenities including an outdoor bath, restaurant, and buffet, creating a day where visitors can enjoy both the event and their stay together.
"At Shizukuishi, once more. That schuss." As SHIZUKUISHI SNOW RESORT marks these milestones of 45 and 35 years while continuing to evolve, it creates a memorable day connecting past and future.
"Back to '90s SHIZUKUISHI" Overview
Event Date: February 14, 2026 (Saturday)
Time: 9:00 A.M. to 12:00 NOON
Location: Shizukuishi Ski Resort, Prince Gelände
Reception: Inside the Shizukuishi Ropeway Mountain Base Station building
Participation Fee: 500 yen (tax included)
Special Benefits for Visitors Wearing 1990s-Era Wear and Equipment:
Enjoy skiing on the "reserved" Prince Gelände along with memories from that time.
Benefits:
① Unlimited Prince Lift rides
② 450-yen discount on lunch (Prince Room)
Other:
Bring your nostalgic treasures from that era on the day for a chance to win prizes including lift tickets.
