The Sirotan Funwari Store on Harajuku's Takeshita Street, run by Creative Yoko Co., Ltd. (headquartered in Nagano City, Nagano Prefecture), is marking its 1st anniversary in September 2026.
Since opening, the store has drawn a steady stream of fans from Japan and overseas seeking comfort from Sirotan, recording around 26,000 visitors over the year (an average of more than 2,000 per month). Sales for fiscal 2025 also came in at more than 170% of budget, far exceeding the original plan.
The store's tax-free sales now account for over 20% of total sales, reflecting strong inbound demand centered on Asia. Throughout the year, it has become a key hub for sending Sirotan's appeal out into the world, not just within Japan. Regular events — including the "Sirotan BABY-G Handover Event," a collaboration with the watch brand BABY-G held in December 2025 — and Harajuku-exclusive items have helped the store keep growing as a flagship location that deepens fan engagement.
"1st Anniversary" Fair
To mark a year of thanks, the store is holding its "1st Anniversary" fair from Friday, September 18, featuring Harajuku-exclusive items and novelties made with limited-edition art.
Ahead of the TV anime "Sirotan" premiering Saturday, October 3, the store is also currently hosting a fan-participation "Sirotan Anime Commemorative Message Board" event.
The store aims to keep delivering comfort and smiles as a special destination where domestic fans, overseas visitors, and newcomers discovering Sirotan through the anime can all experience its charm.
1st-Anniversary Harajuku-Exclusive Items
Kirameki Ribbon Sirotan Mascot: ¥2,900 (tax included)
Kirameki Ribbon Sirotan Keychain: ¥2,200 (tax included)
Crepe-Shaped Cover for the Mascot: ¥2,500 (tax included)
*Mascot sold separately
Tsuitekichau Sirotan — Kirakira Pink Tsuitan: ¥1,800 (tax included)
Check Cape Outfit for the Mascot: ¥1,980 (tax included)
*Mascot sold separately
*Available at the Harajuku store and select other locations only
"1st Anniversary" Overview
Start Date: Friday, September 18, 2026
Location: Sirotan Funwari Store, Harajuku Takeshita Street (2F Modern Form Harajuku, 1-6-10 Jingumae, Shibuya-ku, Tokyo)
Hours: 10:00 AM to 8:00 PM
Purchase Bonuses: Gifts are available depending on the purchase amount — a limited-edition sticker for ¥3,300 (tax included) or more, a limited-edition can badge for ¥5,500 or more, and a limited-edition big sticker for ¥11,000 or more. Limited to one of each per transaction, while supplies last.
Scaffolding Notice for Building Exterior Work
From Tuesday, September 1 to Saturday, October 3, scaffolding will be set up around the building's exterior for wall renovation work.
This may be an inconvenience for customers who enjoy photographing the store's windows and exterior, and the store appreciates everyone's understanding. The store continues to operate as usual throughout the construction period, and the team looks forward to welcoming visitors as always. Please note the construction period may end a few days early depending on conditions.
About Sirotan
Sirotan is an original character modeled after a harp seal, embodying the ideas of comfort, healing, encouragement, and connection. Since its debut in 1999, its soft-to-the-touch plush toys have been its main products, and its rounded form and gentle expression have brought comfort and peace to customers across generations.
Starting October 3, 2026, Sirotan's long-awaited TV anime will begin airing every Saturday at 4:29 PM on TV Asahi.
Official website: https://sirotan.fun/
Official X (Sirotan character): https://x.com/sirotanfunwari
Official X (Sirotan event and product information): https://x.com/sirotan_fun
Official Instagram: https://www.instagram.com/sirotan_fun/
