An Early Summer Hokkaido Fair is being held at Sogo Yokohama Store's 8th-floor event hall from April 23 (Thursday) to May 6 (Wednesday, public holiday substitute). As rising prices make "relaxed, close-to-home enjoyment" the theme of this Golden Week, the fair offers a taste of Hokkaido without the trip, lining up early-summer sweets, fresh seafood, and Hokkaido beef dishes perfect for the warmer season ahead.
Note: The event closes at 6:00 PM on the final day. Eat-in corner last orders are taken 30 minutes before closing each day. Some products may use ingredients sourced outside of Hokkaido.
Cool Down with Soft Cream and Parfaits
[Otaru] Otaru Confectionery LeTAO / Luxurious Strawberry Milk Parfait (1 serving) ¥1,566 — Demonstration, Sogo Yokohama exclusive
[Tokachi Shimizu] Asunaro Farming / Free-Range Milk and Strawberry Asunaro Parfait (1 serving) ¥1,188 — Demonstration, limited to 100 per day
[Obihiro] Rookie Farm / Yogurt-in Soft Cream [Premium: Raspberry] (1 serving) ¥1,080 — Demonstration, Sogo Yokohama exclusive, limited to 100 per day
Soft Cream Marche / Various soft creams (1 serving) ¥550 each — Demonstration
Comparison Set (choose any 3 soft creams) ¥1,200 — Demonstration
Visitors can sample three soft creams of their choice from the participating farms during the following periods:
Note: From April 30 (Thursday), only 3 farms to choose from.
April 23 (Thursday) – April 29 (Wednesday, public holiday)
① [Okoppe] Cheese Factory Adonai
② [Muroran] Muroran Uzura Farm
③ [Betsukai] Betsukai Dairy
④ [Eniwa] Murakami Farm
April 30 (Thursday) – May 6 (Wednesday, public holiday substitute)
⑤ [Teshio] Uno Farm
⑥ [Okoppe] North Plain Farm
⑦ [Sunagawa] Iwase Farm Gelato Shop
Fresh-Made Seafood and Steak Bento
[Tokachi Shimizu] Drive-In Itou Shimizu Main Store / Tokachi Chili Oil & Hearty Pork Bowl Bento (1 box) ¥2,376 — Demonstration, limited to 30 boxes per day, Sogo Yokohama exclusive
[Asahikawa] Nijotei / Shrimp and Abalone Comparison Meal (1 box) ¥3,780 — Demonstration, limited to 50 boxes per day, Sogo Yokohama exclusive
[Shakotan] Uminoya / Large Scallop & 5-Item Seafood Bento (1 box) ¥3,564 — Demonstration, limited to 30 boxes per day, Sogo Yokohama exclusive
[Sapporo] Kinshishi Butcher Shop / 4 Hokkaido Beef Brands Comparison Steak Bento (1 box) ¥3,240 — Demonstration, limited to 50 boxes per day, Sogo Yokohama exclusive
Other ready-made items available at the fair include:
- [Sapporo] Pullman Bakery / Baron Potato Curry Bread (1 piece) ¥350 — Demonstration, limited to 500 per day
- [Sapporo] ESSEN SAPPORO / Tokachi Cheese and Kamimirano Wagyu Steak Burger (1 piece) ¥1,620 — Demonstration, Sogo Yokohama exclusive
- [Sapporo] Sapporo Oyaji Dining / Crab Cream Croquette (1 piece) ¥619 — Demonstration
- [Sapporo] Bistro Minamiya / Nori-Salt Garlic French Fries (125g, 1 pack) ¥601 — Demonstration
Authentic Hokkaido Flavors to Eat In
[Sapporo] Tori Soba KAMOSHI / Hokkaido Seared Scallop & Tender Pork Chashu Salt Ramen
[Sapporo] Tori Soba KAMOSHI / Hokkaido Seared Scallop & Tender Pork Chashu Salt Ramen (1 bowl) ¥1,870 — Limited to 100 bowls per day, eat-in, Sogo Yokohama exclusive
[Yoichi] Uni Specialty Restaurant Seichiya / Uni Comparison Bowl "Kiwami"
[Yoichi] Uni Specialty Restaurant Seichiya / Uni Comparison Bowl "Kiwami" (with miso soup, 1 serving) ¥6,600 — Limited to 30 servings per day, eat-in, Sogo Yokohama exclusive
Even More Early Summer Sweets
[Ebetsu] Machimura Farm / Strawberry Cream Puff (1 piece) ¥486 — Demonstration, limited to 200 per day
Additional sweets available at the fair:
- [Sapporo] Pullman Bakery / Baked Cheese Pie (1 piece) ¥330 — Demonstration, limited to 100 per day, Sogo Yokohama exclusive
- [Sapporo] Roman-tei / Chocolate Mont Blanc Soft Cream (1 piece) ¥850 — Demonstration
- [Chitose] morimoto / Fresh Chocolate Cookie Haskap (8 pieces, 1 box) ¥981; Haskap Jewelry (6 pieces, 1 box) ¥1,921
Budget-Friendly ¥1,080 Bento — Not to Be Missed
Up to 2 boxes per person for each item.
- [Hakodate] Kairaku / Kaikyo no Nami — limited to 30 boxes per day
- [Asahikawa] Nijotei / Hassai Chirashi (1 box) — limited to 30 boxes per day
- [Yoichi] Uni Specialty Restaurant Seichiya / Uni & Salmon Roe Half Bowl (1 box) — limited to 30 boxes per day
- [Shakotan] Uminoya / 5-Item Seafood Bento (1 box) — limited to 20 boxes per day
- [Sapporo] Kinshishi Butcher Shop / Hokkaido Beef Lean Cut Steak & Kinshishi Hamburger Bento (1 box) — limited to 30 boxes per day
- [Tokachi Shimizu] Drive-In Itou Shimizu Main Store / Mini Pork Bowl with Soft-Boiled Egg (1 box) — limited to 20 boxes per day
Dates: April 23 (Thursday) – May 6 (Wednesday, public holiday substitute), 2026
Venue: Sogo Yokohama Store, 8th Floor Event Hall
