STPR's first takeaway sweets shop, "Puffy & Sweety" (read as "Puffy and Sweety"), will open in Ikebukuro, Tokyo, on November 1 (Sunday), 2026. The shop is the fifth installment of "STPR PARADISE," a joint project between STPR and SWEETS PARADISE.
"STPR PARADISE" is a collaboration between STPR Family (Strawberry Prince (Sutopuri), Knight X, AMPTAKxCOLORS, Meteorites, SneakerStep, and True&Lip) and SWEETS PARADISE, created to make and deliver a variety of "fun" and "delicious" experiences. So far, the project has rolled out a range of initiatives, including collaboration cafés and cakes. As its fifth installment, STPR's first takeaway sweets shop, "Puffy & Sweety," will open in Ikebukuro, Tokyo, on November 1 (Sunday), 2026.
At "Puffy & Sweety," the shop plans to sell bubble waffles and drinks themed on each STPR Family group, ideal for eating while strolling. Bubble waffles can be topped to personal taste with chocolate sauce, colored sprinkles, and more, and shop-exclusive collaboration goods are also planned. The shop opens as a place to enjoy the world of STPR Family together with the sweets.
The Thinking Behind the Name "Puffy & Sweety"
"We hope you will cherish our fluffy sweets just like a favorite stuffed toy."
That is the wish behind the shop's name.
Beyond the flavor and appearance of the sweets, the shop paid attention to how the name sounds and to the "visual softness" of its brand logo and text. To preserve the roundness of the letters and the look of the words ending in "y," it deliberately uses the original spelling "Sweety." The shop aims to be a long-loved brand that feels familiar at first glance, both to those who already support STPR Family and to people encountering STPR's entertainment for the first time through these sweets.
Ahead of the grand opening on November 1 (Sunday), a pre-opening event will be held on October 31 (Saturday), offering a one-day-only early visit for paid fan club members. Customers selected through an advance lottery will be able to enjoy the sweets and shopping at the shop ahead of everyone else.
Lottery entries open on October 9 (Friday). Details will be announced the same day on the Strawberry Prince official website and via email newsletter.
Together with the recently announced "STPR Family STORE - DREAM LAND -," STPR's first permanent store, two official STPR shops will open in Ikebukuro this fall.
"STPR Family STORE" brightens everyday life through merchandise, while "Puffy & Sweety" offers a sweet, adorable experience through sweets. Set in Ikebukuro, a hub of everyday movement, the two shops each take a different approach to bringing STPR's entertainment closer to fans.
STPR's new ventures begin this fall.
"Puffy & Sweety" Opening Information
- Shop name: Puffy & Sweety
- Opening date: November 1 (Sunday), 2026
- Location: Ikebukuro, Toshima City, Tokyo
Further details about the shop will be announced on the official social media accounts of "STPR PARADISE."
About STPR Family
STPR Family is a collective of 2.5-dimensional idols, utaite (online cover singer) groups, and creators affiliated with STPR.
As of July 2026, six groups belong to STPR Family: Strawberry Prince (Sutopuri), Knight X, AMPTAKxCOLORS, Meteorites, SneakerStep, and True&Lip. Their combined YouTube subscriber count exceeds 36.01 million. They captivate listeners with diverse content, including live streams on video platforms, original video projects, cover songs, game streaming, and ASMR. Through music, anime, live shows, events, films, merchandise, and more, they continue to deliver "fun" across generations and genders. In April 2025, they held a five-day consecutive live event at Tokyo Dome and Belluna Dome. In February 2026, they performed at Tokyo Dome again, and in March, at K-Arena Yokohama.
Strawberry Prince (Sutopuri)
A 2.5-dimensional idol group active in a variety of ways, mainly on video streaming platforms.
Knight X
A 2.5-dimensional visual-kei utaite group that draws on "voice" and visuals to present its own distinctive world.
AMPTAKxCOLORS
A highly versatile 2.5-dimensional utaite group active mainly on video streaming platforms, with activities that include game streaming, cover songs, and ASMR lines.
Meteorites
An up-and-coming 2.5-dimensional utaite idol group that keeps breaking "fastest in utaite history" records.
SneakerStep
A 2.5-dimensional utaite idol group born from a project that linked a TV program with "STPR BOYS PROJECT."
True&Lip
The sixth group affiliated with STPR, a 2.5-dimensional utaite idol group born from "STPR BOYS PROJECT" in March 2026.
