Dress-Up Game "Sugar Doll" Launches New Gacha "Sunny Days Memories" for Summer

Published: July 2, 2026
Dress-Up Game "Sugar Doll" Launches New Gacha "Sunny Days Memories" for Summer

Starting Wednesday, July 1, 2026, the dress-up and character-raising game Sugar Doll, available on the App Store and Google Play, has launched a new classic gacha called "Sunny Days Memories." A summer-themed seasonal event and limited-time background packs have also gone on sale.

New Classic Gacha: "Sunny Days Memories"

Sunny Days Memories classic gacha

Sunny Days Memories classic gacha outfits

Outfits and backgrounds themed around a blue ocean and blooming sunflower fields are available, including one-piece dresses and more.

Gacha Period: Through 11:59 AM, Wednesday, September 9, 2026

Seasonal Summer Event

Seasonal summer event

By giving "likes" to other owners while out and about, players can earn exchange items to redeem for summer-themed outfits and backgrounds, including swimsuits and sunglasses.

Event Period: Through 11:59 PM, Friday, July 31, 2026

Background Packs

Sunflower Pack

Sunflower Pack background

A pack featuring a background of sunflower fields stretching as far as the eye can see is now on sale.

  • Sunflower Pack A — ¥2,000 (tax included)
  • Sunflower Pack B — ¥2,000 (tax included)
  • Sunflower Pack C — ¥2,000 (tax included)

Sale Period: Through 11:59 PM, Friday, July 31, 2026

Summer Festival Pack

Summer Festival Pack background

This background pack, originally sold last August, has returned. It features beautiful fireworks lighting up the summer night sky.

  • Summer Festival Pack Miyabi — ¥2,000 (tax included)
  • Summer Festival Pack Suzu — ¥2,000 (tax included)
  • Summer Festival Pack Miyabi — ¥2,000 (tax included)

Sale Period: Through 11:59 PM, Monday, August 31, 2026

About Sugar Doll

Sugar Doll is a dress-up and character-raising game in which players choose a doll, dress it in outfits from a catalog of more than 5,000 items, and care for it to develop its personality over time. Players can also visit other owners' homes and interact through likes and stamps, and can pull the in-game gacha for free every day.