Suntory Co., Ltd. will release "-196 Melon" and "-196 Valencia Orange" from its "Delicious Fruit Chuhai" "-196" (Ichikyuroku) series on December 15, 2026 (Tuesday). Both flavors are limited-edition products available nationwide.
About the -196 Series
"-196" is a long-selling brand that launched in 2005 and uses Suntory's proprietary "-196°C Manufacturing Method." The "Delicious Fruit Chuhai" -196 series has been well received for its bursting fruit freshness, clean taste, and refreshing package design.
This limited release adds the new Melon flavor, along with Valencia Orange, which was released in March this year and proved popular. Suntory aims to further expand the brand's fan base with the two flavors.
Flavor and Package Design
Flavor Profile
Both products use fruit-infused liquor made with Suntory's proprietary "-196°C Manufacturing Method." Combined with the company's blending technique, the chuhai delivers what Suntory describes as the bursting juiciness of fruit and a clean, crisp taste.
Package Design
The package features an illustration of juicy fruit and the "-196" logo at the center, designed to convey the character of the drink inside. A "Limited Shipment" icon adds a special touch to the design.
Product Information
| Product | Size | Price (tax excl.) | ABV |
|---|---|---|---|
| -196 (Ichikyuroku) Melon | 350ml | ¥171 | 5% |
| -196 (Ichikyuroku) Melon | 500ml | ¥232 | 5% |
| -196 (Ichikyuroku) Valencia Orange | 350ml | ¥171 | 5% |
| -196 (Ichikyuroku) Valencia Orange | 500ml | ¥232 | 5% |
Prices do not restrict retailers' independent pricing decisions
Release Date: December 15, 2026 (Tuesday)
Distribution Area: Nationwide (limited period)
Product Category: Liqueur
For more information about the "-196" series, visit the official website.
