Takarajimasha Opens a Limited-Time Toy Store at Hakuhinkan TOY PARK in Ginza

Published: May 27, 2026
Takarajimasha Opens a Limited-Time Toy Store at Hakuhinkan TOY PARK in Ginza

A limited-time toy store is coming to Hakuhinkan TOY PARK Ginza main store from June 5 (Friday) to July 9 (Thursday), 2026. The store is organized by publisher Takarajimasha, known for fashion magazines and creative brand mooks — publications where novelty accessories and supplements take center stage.

Takarajimasha launched a toy brand called "Takarajimasha Toys" in 2025, developing products with themes such as creatures and other playful concepts, including a debut at the Tokyo Toy Show. This pop-up brings the brand's products — as well as a collection of popular brand mooks — into a single space where visitors can see and experience them in person.

Event Details

  • Period: June 5 (Friday) to July 9 (Thursday), 2026
  • Hours: 11:00 AM to 8:00 PM
  • Location: Hakuhinkan TOY PARK Ginza Main Store (8-8-11 Ginza, Chuo-ku, Tokyo)

Hakuhinkan TOY PARK spans four floors and carries approximately 200,000 items ranging from toys and stuffed animals to games, dolls, and novelty goods for all ages. The store also features a slot car circuit called "Hakuhinkan RACING PARK," where visitors can enjoy 1/32 scale car racing — an experience unique to a physical store.

Takarajimasha Toys Capsule Toys

Heisei Culture Revisited in Capsule Form

■ CUTiE Miniature Magazine

A palm-sized reproduction of the popular fashion magazine that shaped Heisei-era street fashion. The miniature can actually be unfolded and read.

■ Cher Mini Bag Keychain

Cher mini bag keychain capsule toy

Recreated from a beloved Heisei-era brand item in the style of a popular supplement that appeared in the magazine sweet.

New Takarajimasha Toys Products

■ Real Gemstones — Could You Win a Diamond?

Real gemstone toy

Every item in this set contains a real gemstone — and there's even a chance of winning a diamond.

■ Sleeper Train Blue Train Headmarks as Embroidered Badges

Blue Train headmark embroidered badge

Headmarks from the iconic Blue Train sleeper express service have been transformed into embroidered badges.

Brand Mook Collection Highlights

A wide selection of popular Takarajimasha brand mooks will be on display and available to purchase, including:

Hokkaido Cheese Steamed Cake look-alike fluffy pouch
Hokkaido Cheese Steamed Cake look-alike fluffy pouch

Kanipan stuffed animal pouch that can be pulled apart
Kanipan stuffed animal pouch that can be pulled apart

Baymax 7-color light-up pen light
Baymax 7-color light-up pen light

Carp Boy folding chair
Carp Boy folding chair

Other highlights include a King file look-alike pouch, a JTB-supervised travel Boston bag, a Mono eraser look-alike big stuffed toy, Peko-chan candy-themed colorful sticky notes, Moomin, Little My, and Snufkin spoons, and even a telescope that comes as a book supplement, designed for easy assembly even by first-timers.