A limited-time toy store is coming to Hakuhinkan TOY PARK Ginza main store from June 5 (Friday) to July 9 (Thursday), 2026. The store is organized by publisher Takarajimasha, known for fashion magazines and creative brand mooks — publications where novelty accessories and supplements take center stage.
Takarajimasha launched a toy brand called "Takarajimasha Toys" in 2025, developing products with themes such as creatures and other playful concepts, including a debut at the Tokyo Toy Show. This pop-up brings the brand's products — as well as a collection of popular brand mooks — into a single space where visitors can see and experience them in person.
Event Details
- Period: June 5 (Friday) to July 9 (Thursday), 2026
- Hours: 11:00 AM to 8:00 PM
- Location: Hakuhinkan TOY PARK Ginza Main Store (8-8-11 Ginza, Chuo-ku, Tokyo)
Hakuhinkan TOY PARK spans four floors and carries approximately 200,000 items ranging from toys and stuffed animals to games, dolls, and novelty goods for all ages. The store also features a slot car circuit called "Hakuhinkan RACING PARK," where visitors can enjoy 1/32 scale car racing — an experience unique to a physical store.
Takarajimasha Toys Capsule Toys
Heisei Culture Revisited in Capsule Form
■ CUTiE Miniature Magazine
A palm-sized reproduction of the popular fashion magazine that shaped Heisei-era street fashion. The miniature can actually be unfolded and read.
■ Cher Mini Bag Keychain
Recreated from a beloved Heisei-era brand item in the style of a popular supplement that appeared in the magazine sweet.
New Takarajimasha Toys Products
■ Real Gemstones — Could You Win a Diamond?
Every item in this set contains a real gemstone — and there's even a chance of winning a diamond.
■ Sleeper Train Blue Train Headmarks as Embroidered Badges
Headmarks from the iconic Blue Train sleeper express service have been transformed into embroidered badges.
Brand Mook Collection Highlights
A wide selection of popular Takarajimasha brand mooks will be on display and available to purchase, including:
Hokkaido Cheese Steamed Cake look-alike fluffy pouch
Kanipan stuffed animal pouch that can be pulled apart
Baymax 7-color light-up pen light
Carp Boy folding chair
Other highlights include a King file look-alike pouch, a JTB-supervised travel Boston bag, a Mono eraser look-alike big stuffed toy, Peko-chan candy-themed colorful sticky notes, Moomin, Little My, and Snufkin spoons, and even a telescope that comes as a book supplement, designed for easy assembly even by first-timers.
