Handmade Oshi-Katsu Goods Pop-Up "#手元の推し活まつり 26' Autumn" Makes Its Yurakucho Marui Debut With a Record 55 Brands

Yurakucho Marui will host the pop-up shop "#手元の推し活まつり 26' Autumn" on its 8th floor from October 17 (Saturday) to October 25 (Sunday), 2026. The shop brings together oshi-katsu (fan activity) goods by handmade creators from across Japan. This edition is the largest in the event's history, with 55 brands and more than 3,500 items, and it is the first time the event is held at Yurakucho Marui.

In recent years, the ways of enjoying oshi-katsu have diversified, and more people want to choose items that match their own "oshi color" or the world of their favorite ("oshi"). The event offers individual works by popular handmade creators from across Japan, including stuffed animal outfits ("nui-fuku"), trading card cases, rosettes, accessories, and nail tips, giving visitors a chance to find a favorite piece that can't be found online.

A Popular Event for Making Oshi-Katsu Your Own

"#手元の推し活まつり" is a popular event built on the concept of making oshi-katsu "cuter and more your own," gathering oshi-katsu goods by handmade creators from across Japan.

The venue will be filled with a wide variety of items that add color to oshi-katsu, such as stuffed animal outfits, trading card cases, rosettes, accessories, and nail tips. Each piece reflects its creator's attention to detail and thought, giving it a special appeal that mass-produced goods lack.

Visitors can choose by "oshi color," by the "oshi's world," or by favorite creator, and find items that suit their own style of oshi-katsu.

First Time at Yurakucho Marui

The event makes its first appearance at Yurakucho Marui.

Works by handmade creators active across Japan will be gathered in one place, giving people who enjoy oshi-katsu a new opportunity to discover items. Visitors can pick items up in person to check the materials and fine design details that are hard to get across in online sales.

Spending time finding one's own favorite item becomes part of the enjoyment of oshi-katsu, an experience unique to an in-person event.

A Record 55 Brands and More Than 3,500 Items

This edition features a record 55 participating brands and more than 3,500 oshi-katsu goods.

Visitors can choose from a wide range of colors, designs, and materials to find items that suit their "oshi color" or the "oshi's world." Limited-edition works available only at the event and new works from popular creators are also expected to appear in large numbers.

The lineup is designed for a wide range of visitors, from those new to oshi-katsu to devoted fans.

Brands Change Between the First and Second Halves

Participating brands will be switched between the first half and the second half of the event period.

Because different creators and brands exhibit in each half, many works can't be found in a single visit, and each visit offers new discoveries.

Whether meeting a favorite creator or hunting for new oshi-katsu items, visitors can enjoy the event differently each time they come.

First half: October 17 (Saturday) to October 20 (Tuesday)
Second half: October 21 (Wednesday) to October 25 (Sunday)

Participating brand list (1 of 2)

Participating brand list (2 of 2)

Limited Novelty by Popular Creator PALOON!

During the event period, customers who newly join Epos Card at the event venue will receive the "PALOON! × #手元の推し活まつり Trading Card Case-Style File 2-Piece Set."

This original novelty, exclusive to the event, was created in collaboration with the popular creator "PALOON!" Besides being handy for carrying and storing trading cards, it is a practical item for oshi-katsu scenes that visitors can take home as a memento of the event.

PALOON! × #手元の推し活まつり Trading Card Case-Style File 2-Piece Set

The gift is available to customers who use the event shop and join during the event period. Joining online is not eligible.
The gift is for new members only.
Applications are subject to a separate screening, and some applicants may not be accepted.
Applicants must be 18 or older (high school students excluded).
Details are subject to change without notice.

Event Details

Event name: "#手元の推し活まつり 26' Autumn"
Dates: October 17 (Saturday) to October 25 (Sunday), 2026
- First half: October 17 (Saturday) to October 20 (Tuesday)
- Second half: October 21 (Wednesday) to October 25 (Sunday)
Hours: 11:00 AM to 7:00 PM (differs from the facility's business hours)
Venue: Yurakucho Marui, 8th Floor, SPACE 6