A "DAIMARU × Mamegoma" pop-up store, a collaboration between San-X's character Mamegoma and Daimaru Matsuzakaya, is coming to three department stores. It runs at Daimaru Tokyo from Friday, November 13 to Tuesday, November 24, 2026, at Daimaru Umeda from Wednesday, November 18 to Tuesday, December 1, 2026, and at Matsuzakaya Nagoya from Wednesday, January 27 to Tuesday, February 2, 2027.
The pop-up features limited-design items commemorating the Daimaru Matsuzakaya Department Stores × Mamegoma collaboration, along with a range of products including plush toys and puffy stickers.
Reissue items using designs that have long been loved will also go on sale first at the pop-up stores, with a newly assembled lineup of nostalgic designs.
Customers who make a purchase receive a postcard, and those who spend ¥3,300 or more (tax included) receive one sticker chosen at random from three colors.
Product Lineup (Selected Items)
The photos shown are of items in production and may differ from the actual products.
Collaboration Commemorative: Daimaru-Exclusive Items
Mamegoma plush toy: ¥2,640 (tax included)
Soragoma (そらゴマ) plush toy: ¥2,640 (tax included)
Mamegoma hanging plush toy: ¥2,200 (tax included)
Puffy clear stickers: ¥440 (tax included)
Pop-Up Advance Sale: Reissue Items
Mamegoma acrylic ring charm (random, 8 designs): ¥550 (tax included)
Mamegoma hair clip: ¥1,650 (tax included)
Mamegoma eco bag: ¥3,300 (tax included)
Mamegoma mug: ¥2,200 (tax included)
Pop-Up Store Locations and Dates
Daimaru Tokyo
Period: November 13 (Fri) to November 24 (Tue), 2026
Location: 3F Event Space, Daimaru Tokyo
Daimaru Umeda
Period: November 18 (Wed) to December 1 (Tue), 2026
Location: 1F Special Venue, Daimaru Umeda
Matsuzakaya Nagoya
Period: January 27 (Wed) to February 2 (Tue), 2027
Location: GENTA THE STAGE, North Building 1F, Matsuzakaya Nagoya
Post-event online sales are planned.
Novelty Gifts
Both gifts are available at each venue during its pop-up period, while supplies last.
Postcard
Customers who make a purchase during the period receive one postcard at the register.
Sticker
Customers who spend ¥3,300 or more (tax included) during the period receive one sticker, chosen at random from three colors.
- The photos shown are of items in production and may differ from the actual products.
- The sticker color cannot be chosen.
- The gifts are available while supplies last.
- Receipts cannot be combined.
- For details, check the notices at the venue.
Official Information
- Official site: https://caltla.com/pages/daimaru_mamegoma
- Official X: https://x.com/mamegomadaimaru
- Mamegoma official character page: https://www.san-x.co.jp/ja/characters/mamegoma
