A pop-up store celebrating a collaboration between Mamegoma, the San-X character that debuted in 2005, and Daimaru Matsuzakaya is coming to three department stores. It runs at Daimaru Tokyo from November 13 (Fri) to November 24 (Tue), 2026, at Daimaru Umeda from November 18 (Wed) to December 1 (Tue), 2026, and at Matsuzakaya Nagoya from January 27 (Wed) to February 2 (Tue), 2027.
The lineup includes limited-design items commemorating the collaboration between Daimaru Matsuzakaya Department Stores and Mamegoma, along with a range of products such as plush toys and puffy stickers. Reissue models using long-loved designs will also go on sale first at the pop-up store, bringing together nostalgic designs for longtime fans.
Customers who make a purchase receive one postcard, and those who spend ¥3,300 or more (tax included) receive one sticker chosen at random from three colors.
Pop-Up Store Overview
Daimaru Tokyo
Duration: November 13 (Fri) – November 24 (Tue), 2026
Location: Daimaru Tokyo, 3rd Floor Event Space
Daimaru Umeda
Duration: November 18 (Wed) – December 1 (Tue), 2026
Location: Daimaru Umeda, 1st Floor Special Event Venue
Matsuzakaya Nagoya
Duration: January 27 (Wed) – February 2 (Tue), 2027
Location: Matsuzakaya Nagoya, North Building 1st Floor, GENTA THE STAGE
Post-event online sales are planned.
Collaboration Commemorative Limited Items
Mamegoma Plush — ¥2,640 (tax included)
Soragoma (そらゴマ) Plush — ¥2,640 (tax included)
Mamegoma Hanging Plush — ¥2,200 (tax included)
Puffy Clear Sticker — ¥440 (tax included)
Reissue Items Available First at the Pop-Up Store
Mamegoma Acrylic Ring Charm (8 random designs) — ¥550 (tax included)
Mamegoma Hair Clip — ¥1,650 (tax included)
Mamegoma Eco Bag — ¥3,300 (tax included)
Mamegoma Mug — ¥2,200 (tax included)
Free Gifts
Postcard
Customers who make a purchase during the event receive one postcard at the register.
- Daimaru Tokyo: November 13 (Fri) – November 24 (Tue), 2026
- Daimaru Umeda: November 18 (Wed) – December 1 (Tue), 2026
- Matsuzakaya Nagoya: January 27 (Wed) – February 2 (Tue), 2027
The postcard is available while supplies last at every venue.
Sticker
Customers who spend ¥3,300 or more (tax included) during the event receive one sticker chosen at random from three colors.
- Daimaru Tokyo: November 13 (Fri) – November 24 (Tue), 2026
- Daimaru Umeda: November 18 (Wed) – December 1 (Tue), 2026
- Matsuzakaya Nagoya: January 27 (Wed) – February 2 (Tue), 2027
The sticker is available while supplies last at every venue.
Notes
- The photos shown are of items in production and may differ from the actual products.
- The sticker color cannot be chosen.
- Gifts are available while supplies last.
- Receipts cannot be combined.
- For details, please check the notices at the venue.
Official Links
- "DAIMARU × Mamegoma" special site: https://caltla.com/pages/daimaru_mamegoma
- Official X: https://x.com/mamegomadaimaru
About Mamegoma
Mamegoma is a palm-sized seal that you can keep at home. Very friendly, round, and squishy, Mamegoma come in many different fur colors and patterns.
For more details, visit the character page: https://www.san-x.co.jp/ja/characters/mamegoma/
