SHISEIDO, available in 90 countries and regions worldwide, will release a limited collection of the TechnoSatin Gel Lipstick themed around "pink" on May 1, 2026 (Friday). The collection features five shades priced at ¥4,400 (tax included) and will be available at approximately 330 department stores nationwide, the SHISEIDO official website, and the Shiseido online store.
*Prices are reference retail prices and may vary by store.
Product Features
◆ Redefining pink in a stylish and modern way under the concept of "THE PERFECT PINK," with five vibrant, sophisticated pink shades that blend beautifully with any skin tone
◆ Lightweight texture and smooth, rich color payoff characteristic of TechnoSatin
◆ Comfortable application with long-lasting moisture
Redefining Pink for the Modern Era
Since launching the lipstick shades "Candy Tone" and "Pink Pop" in the 1960s, SHISEIDO has cherished pink as a color of self-expression for 60 years. Feminine yet bold. Cool and genderless. Not defining, but empowering. This collection redefines pink with a modern twist, featuring fresh moods, lightweight textures, natural radiance, and stylish colors that naturally blend with all skin tones.
Five Colors Showcasing Various Facets
This limited collection combines three timeless pinks with two modern accent pinks in five total shades, delivering sophisticated beauty and creative versatility. LE01, LE03, and LE04 are balanced, timeless pink colors that match all skin tones. LE02 and LE05 create a sophisticated modern impression when worn alone. Layer them for added sparkle and dimension. These modern accent shades elevate any look.
Stretch Flex Technology
This lipstick is the first from SHISEIDO to incorporate "Stretch Flex Technology," which fits and unifies with each individual's lips. By using an elastic gel-based formula with gelled oil instead of traditional oil-based lipstick, the gel spreads smoothly, softly fitting into the vertical lines and contours of the lips, creating beautifully plump, rounded lips. This achieves a stress-free application feel like a lip balm while maintaining high color payoff.
Product Details
*Prices are reference retail prices and may vary by store.
Product Name, Volume, and Price
SHISEIDO TechnoSatin Gel Lipstick
Product Features
Five vivid, sophisticated pink shades that blend with any skin tone in the TechnoSatin Gel Lipstick limited collection
○ Comfortable application that melts into one with your lips.
○ Smooth, rich color payoff. Long-lasting moisture.
○ SHISEIDO's original lip brush fits the shape of your lips, allowing precise application even in detailed areas.
○ Stretch Flex Technology ensures the lipstick fits each individual's lips.
○ Locks in moisture like a pack and delivers color payoff.
○ Contains moisturizing safflower oil. Leaves lips smooth and supple like a lip treatment.
○ Oil coating technology realizes the vivid color payoff of the pigments themselves.
Related Links
■ SHISEIDO Official Website: https://brand.shiseido.co.jp/
■ SHISEIDO JAPAN Official Instagram: https://www.instagram.com/shiseido_japan/
■ SHISEIDO JAPAN Official X: https://twitter.com/SHISEIDO_brand
*Please note that the content is current as of the announcement date and may differ from the latest information.
