Starting March 18, Tully's Coffee Japan is rolling out three "New Crop" (freshly harvested) Brazilian coffees—a seasonal lineup celebrating beans picked at peak ripeness and delivered to stores with minimal delay.
The theme for this spring's release is "A New Brazil for a New Season," with the collection targeting coffee newcomers who may find bean selection daunting, as well as anyone curious about exploring specialty coffee.
Tully's Brazil Bau Yellow Bourbon: Mellow Sweetness from a Rare Variety
While most coffee varieties produce red cherries when ripe, the Yellow Bourbon cultivar turns a golden yellow—and that's the key to this bean's character. Farmers carefully judge the moment of peak ripeness before harvesting the sun-bright cherries. After picking, the beans undergo natural processing, meaning they dry with the fruit pulp still attached under the sun, allowing the cherry's sweetness to gradually infuse the bean and coax out a caramel-like richness.
Tasting words: Caramel, Smooth, Brisk
Price: ¥1,430 / 200g
Tully's Brazil Fazenda Vale do Crystal: Floral Aromas and Lingering Elegance
This single-origin bean comes from a farm nestled at 1,250 meters above sea level—one of the higher-elevation growing zones in Brazil. The temperature swings at altitude slow the ripening process, giving the cherries time to develop layered, expressive flavors. After harvest, the beans spend about three weeks drying to gently draw out the cherry's sweetness. The result is a cup with a vibrant New Crop fragrance, ripe-cherry sweetness, a pleasant brightness, and a full-bodied, elegant finish.
Tasting words: Floral, Mellow, Elegant
Price: ¥1,720 / 200g
Tully's Brazil Bau New Crop: Bold Body from a Fan Favorite
The flagship "Tully's Brazil Bau" bean—first developed in partnership with a Brazilian farm in 2007 and on shelves since spring 2009—is back in its New Crop form. Fully red-ripe cherries are spread across drying patios and sun-dried to concentrate their sweetness, resulting in a solid body, balanced acidity, and a sweetness that lingers through the finish. The blend continues to evolve each harvest, and the New Crop window offers a peak expression of its aroma and sweetness.
Tasting words: Nutty, Sweet, Balanced
Price: ¥1,430 / 200g
Single-Serve Options
Single-serve bags of both the Bau and the Bau Yellow Bourbon are also available at ¥190 each, making it easy to try the new flavors without committing to a full bag.
Gift Wrapping
Cotton Gift Bag (L): ¥460 — natural cotton texture, suitable for gifting a full bag of beans.
Single-Serve Gift Case: ¥165 — a casual option that can be sent by standard mail delivery.
Gift wrapping may not be available at all locations.
Brazil Coffee Week: March 18 – April 14
Selected Tully's Coffee stores across Japan will host a "Brazil Coffee Week" from March 18 through April 14, featuring sales of all three New Crop beans, tasting sessions, and coffee school classes to help guests discover the distinct character of each variety.
For participating store details, visit:
https://www.tullys.co.jp/campaign/2026/03/26brazil-coffee-event.html
Store schedules are subject to change.
Coffee School Special Program
From March 18 through the end of April (approximate), Tully's Coffee schools are offering a special New Crop tasting and brewing class:
Seasonal Beans Course (Basic)
Duration: approximately 90 minutes
Fee: ¥2,300 per person
Participating stores: https://www.tullys.co.jp/school/seasonal/
Tully's Mini Coffee School
Duration: approximately 30 minutes
Fee: ¥1,000 per person
Participating stores: https://www.tullys.co.jp/school/mini_course.html
LINE Coffee Diagnosis Starting March 18
Beginning March 18, Tully's Coffee's official LINE account will offer a short coffee-preference quiz that recommends which bean best suits each visitor. Access via the QR code displayed in stores or through the menu at the bottom of the official LINE account chat screen.
Details: https://www.tullys.co.jp/campaign/2026/03/2603-line-coffee-shindan.html
All prices include tax. Product availability may vary by location. Images are for illustrative purposes.
