Korean Fragrance Brand VERNIÉL Debuts in Japan, Early Sale Starts July 17 at Estnation Roppongi Hills and Osaka

Published: July 16, 2026
Korean Fragrance Brand VERNIÉL Debuts in Japan, Early Sale Starts July 17 at Estnation Roppongi Hills and Osaka

GOOEN Co., Ltd. (Minato-ku, Tokyo) is bringing Korean luxury fragrance brand VERNIÉL to Japan for the first time. Starting July 17, 2026 (Friday), the brand's Inner Perfume and Solid Perfume are going on early sale at Estnation's Roppongi Hills and Osaka stores.

VERNIÉL is a Korean fragrance brand built on the idea that scent isn't simply something you wear — it's what completes you for the day. Its collection pairs sensory-stirring fragrances with jewelry-like bottle designs, earning it a devoted following among the fashion-conscious.

Inner Perfume: A New Everyday Fragrance Habit

VERNIÉL Inner Perfume

Inner Perfume is designed to weave scent naturally into daily life. Beyond intimate use, it can also be applied to underwear and clothing, creating a personal, comforting scent that only the wearer notices.

  • No. 122 L'Amant de Tulipe — VERNIÉL Inner Perfume 5ml — ¥3,960 — a warm tulip scent
  • No. 195 Osmanthus — VERNIÉL Inner Perfume 5ml — ¥3,960 — a vibrant osmanthus scent
  • No. 307 Nude Soap — VERNIÉL Inner Perfume 5ml — ¥3,960 — the scent of freshly washed soap
  • No. 568 Berry Sorbet — VERNIÉL Inner Perfume 5ml — ¥3,960 — a refreshing berry scent
  • No. 609 Wild Flower — VERNIÉL Inner Perfume 5ml — ¥3,960 — a green floral reminiscent of wildflowers

Solid Perfume: A Balm That Melts Gently Into Skin

VERNIÉL Solid Perfume

This solid perfume balm melts slowly with body heat, leaving a natural, lingering trail. Alcohol-free and easy to carry, it can be layered wherever you like — wrists, neck, and beyond.

  • No. 304 Powder Lily — VERNIÉL Solid Perfume 35g — ¥4,290 — an elegant powdery scent
  • No. 554 Floral Lychee — VERNIÉL Solid Perfume 35g — ¥4,290 — a vibrant lychee scent
  • No. 562 Peony White — VERNIÉL Solid Perfume 35g — ¥4,290 — a gentle floral scent
  • No. 609 Wild Flower — VERNIÉL Solid Perfume 35g — ¥4,290 — a soothing green scent

About VERNIÉL: The Easiest Way to Complete Your Day

VERNIÉL is a premium fragrance brand from Korea built around the message: "One drop of scent can transform a space and define a presence." The name blends the French words "verni" (polish, refinement) and "élargir" (to expand) — reflecting a wish to help each person's charm and elegance shine further through scent.

Using carefully selected ingredients gathered from around the world, VERNIÉL's delicate blends create fragrances that go beyond making an impression — they settle naturally into daily life with a refined, lasting depth. Combining French rose, Madagascar vanilla, Indonesian patchouli, Italian citrus, and other natural materials, the brand pursues scents that resonate on an emotional level.

Built around three concepts — Sensual Elegance, Timeless Luxury, and Emotional Presence — VERNIÉL offers Solid Perfume and Inner Perfume as new ways to experience fragrance.

The brand has also been sold at Lotte Department Store, one of Korea's largest department store chains, and has drawn attention domestically for its quality and brand value. VERNIÉL is designed to complement the wearer's mood, emotions, and styling throughout the day.

Each scent carries its own number, with every digit representing a distinct story and world. Inspired by motifs like flowers, fruit, soap, and nature, the scents invite people to choose the one that matches how they feel that day — much like selecting a piece of art.

The brand's glass bottles are designed to stand out as interior pieces in their own right, letting people enjoy VERNIÉL's world through sight as well as scent.

Sale Details

  • Launch date: July 17, 2026 (Friday)
  • Stores: Estnation Roppongi Hills, Estnation Osaka