"FAVE GEAR," a new men's series from WEGO (headquartered in Minato-ku, Tokyo; President and CEO: Kyosuke Sonoda), goes on sale on Friday, October 16, 2026. Built around the idea of gear for enjoying one's favorites, the series brings oshi-katsu (supporting one's favorite, or "oshi") into men's everyday fashion.
From "Oshi-Katsu = Goods" to "Oshi-Katsu = Fashion"
Through its stores, social media, and communities where it connects with young people, WEGO has noticed signs that incorporating oshi-katsu into men's fashion is starting to spread as an everyday option.
Until now, oshi-katsu has mostly been tied to "hobby time," such as buying goods and attending events. Lately, however, people have begun working "the presence of their oshi" into their daily bags and outfits through favorite colors and motifs, trading cards, and plush toys, and enjoying it as part of their own style. WEGO sees this change not as a simple expansion of the market for men's oshi-katsu goods, but as a new trend in which oshi-katsu becomes part of men's fashion.
To back up this observation, a demand survey on "simple itabags (bags for displaying fan goods) that anyone can use regardless of gender" was conducted through Oshigoto Media, run by WE LABO. As a result, 63% of respondents said there is demand. Comments such as "there are few designs that men can easily use" and "frilly styles are hard to use every day" also showed that there are not enough options for bringing oshi-katsu into everyday fashion.
About FAVE GEAR
Based on these user insights, WEGO developed "FAVE GEAR," a new series with the concept of "gear for enjoying your favorite (FAVE)." The goal is not to simply make "oshi-katsu goods for men," but to create products that shape a new men's style, one that takes your oshi out into daily life as fashion.
The series aims to make "supporting your oshi" blend more naturally into outfits. Centered on monotone colors and minimal designs, the lineup includes itabags, plush pouches, and trading card cases. The products are designed to be carried not only at event venues but also around town, offering a new option: "men's fashion that incorporates oshi-katsu."
Visual Model
TORA, of 聖傘 -TALENT PRODUCTION, appears as the visual model. As a men's oshi-katsu fan with a genuine perspective, TORA shares a new way of "supporting your oshi" that incorporates FAVE GEAR as fashion.
Item Lineup
Eyelet Belt Itabag (ハトメベルト痛バッグ): ¥4,999 (¥5,499 including tax)
2WAY Eyelet Itabag Boston Bag (2WAYハトメ痛ボストン): ¥4,999 (¥5,499 including tax)
Belt Design Square Plush Pouch (ベルトデザインスクエアぬいポーチ): ¥1,999 (¥2,199 including tax)
Card Holder Keychain with Card Case (カードケース付きカードホルダーキーホルダー): ¥1,499 (¥1,649 including tax)
Cross Card Holder Keychain (クロスカードホルダーキーホルダー): ¥1,499 (¥1,649 including tax)
Cross Can Badge Holder (クロス缶バッジホルダー): ¥1,299 (¥1,429 including tax)
Release Information
- Release Date: Friday, October 16, 2026 (the online store starts selling at 10:00 AM on the same day)
- Stores:
- WEGO: Sapporo / Ikebukuro P'PARCO / Ikebukuro Sunshine City Alta / Machida Jorna (町田ジョルナ) / Yokohama Vivre / AEON MALL Takasaki / Omiya ARCHE (大宮アルシェ) / Osu / Shinsaibashi No. 3 / Fukuoka PARCO / AMU PLAZA Kumamoto
- WEGO 1.3.5...: Harajuku
- WEGO VINTAGE: Sendai Ekimae e-BEANS (仙台駅前イービーンズ)
- Online: WEGO ONLINE STORE / Amazon / ZOZOTOWN
- FAVE GEAR Collection Page: https://wego.jp/collections/f-cts-oshikatu-men?color=all
