Bushiroad Move Co., Ltd. announces a tie-up between the anime film White Snake: The Floating Life - Bound by the Red Thread of Fate and the popular bubble tea brand CoCo Bubble Tea. The film opens nationwide on January 30, 2026.
Popular Bubble Tea Brand CoCo Bubble Tea Collaboration Confirmed
The anime film White Snake: The Floating Life - Bound by the Red Thread of Fate, opening nationwide on January 30, 2026, has confirmed a collaboration with the popular bubble tea brand CoCo Bubble Tea.
This campaign's theme is "Taste Destined Love." At all 5 CoCo Bubble Tea locations nationwide, customers who order designated drinks will receive an original sticker as a novelty gift! This is an initiative designed to be enjoyed by younger generations and beverage enthusiasts.
Please enjoy the world of the film White Snake: The Floating Life - Bound by the Red Thread of Fate alongside CoCo Bubble Tea drinks.
Campaign Name
White Snake: The Floating Life - Bound by the Red Thread of Fate x CoCo Bubble Tea
- Taste Destined Love -
Campaign Period
January 30, 2026 (Fri) to February 28, 2026 (Sat)
Sales Locations All 5 domestic stores (as of January 16, 2026)
Tokyo (4 stores): Shibuya Main Store, Takadanobaba Store, Akihabara Store, Shimokitazawa Store
Osaka (1 store): Namba CITY Store
Campaign 1: Collaboration Drink Novelty Campaign
At all domestic CoCo Bubble Tea stores, customers who order designated collaboration drinks (6 types total) will receive an original sticker (1 type) as a novelty gift.
Target Drinks
- Sen: Hojicha
- Haku: Hojicha Milk Tea
- Ao: Matcha Salt Cream
- Fahai: Tropical Special
- Li: Chocolate
- Baojing Priest: Jasmine Milk Tea
*Novelties are available in limited quantities and will end when supplies run out.
Campaign 2: Collaboration Poster and Monitor Display
During the campaign period, characters from the film White Snake: The Floating Life - Bound by the Red Thread of Fate will appear on posters and monitors at all domestic CoCo Bubble Tea stores!
Main characters including "Sen" and "Haku" will welcome you.
Campaign 3: SNS Posting Campaign
To commemorate this collaboration, an "SNS Posting Campaign" will be held!
During the campaign period, participants who follow the target official X accounts, quote the designated post, and add the designated hashtag will be entered into a lottery for prizes.
*The designated hashtag will be announced when the campaign starts. Please check the official film X (@WhiteSnakeMovie) for details.
X Accounts to Follow
- CoCo Bubble Tea Official X (@cocotea_jp)
- White Snake: The Floating Life - Bound by the Red Thread of Fate Official X (@WhiteSnakeMovie)
Prizes
Red Thread of Destiny Prize | Original QUO Card for the film: 10 winners
Destined Love Prize | White Snake: The Floating Life - Bound by the Red Thread of Fate x CoCo Bubble Tea collaboration poster: 5 winners
Destined Taste Prize | CoCo M-size drink free voucher: 30 winners
*Winners will be notified through prize shipment.
*Prize contents may be subject to change.
Campaign Inquiries
Bushiroad Move (bmo_movie_distribution@bushiroad.com)
Enjoy CoCo Bubble Tea's collaboration drinks, and watch White Snake: The Floating Life - Bound by the Red Thread of Fate at the cinema for a sweet and romantic experience.
Film Overview
Title: White Snake: The Floating Life - Bound by the Red Thread of Fate
Genre: Love Story, CG Animation
Release Date: Opening January 30, 2026
Synopsis
In Lin'an, the capital of the Southern Song Dynasty. After 500 years, Haku finally reunites with Sen, the reincarnation of Xuan. Led by the red thread of fate, Sen is drawn to Haku. Eventually, the two pledge eternal love and begin living happily together.
However, the high priest Fahai appears to exorcise demons. Fahai realizes that Haku and Ao are snake demons and tries to separate Haku and Sen.
A life-or-death trial of love unfolds in this transient world—
What will be the fate of their love?
