Yokohama MORES, the shopping center located at Yokohama Station West Exit, is launching a spring campaign called "Pink Carnival" starting Thursday, March 19. The event is fronted by the iconic pink-loving celebrity couple Hayashiya Pe and Paruko, whose signature all-pink style brings an extra dose of energy to the campaign visuals.
Throughout the event period, shops across the building will be offering a range of pink-themed items spanning food, fashion, and lifestyle goods — everything from clothing and eyewear to pastries and cocktails.
Pink Carnival: Fashion & Lifestyle Picks
The campaign showcases a lineup of pink items from various stores in the building. Some highlights include:
A selection of pink fashion pieces is available at BEAMS LIFE, including their Printed Fade Sweatshirt and embroidered drawstring bags. Zoff is offering colored lens options in Rose Pink paired with various frames.
Other fashion picks include pieces from Grapefruit Moon and pink neckties from Azabu Tailor, while Hands features items such as the STANLEY Vacuum Slim Quencher 0.6L in pink, stationery, and Biodance Bio Collagen Real Deep Masks.
Pink Carnival: Food & Drink
On the food side, participating restaurants and cafes are rolling out special pink menus for the season. Highlights include:
- Sawada Charou: Lotus seed paste peach bun
- Marfa Cafe: Strawberry Milk
- Good Spoon: Premium Bismarck
- UNI COFFEE ROASTERY: Melt-in-your-mouth fresh shortcake
- 8TH SEA OYSTER Bar: CACCI rosé wine and prosciutto mango
- Teppanyaki Ten: Teppan ice cream and strawberry cocktail
- BEAMS LIFE: Umami COLA
Stamp Rally [March 19 – April 30]
During the event period, shoppers who spend ¥2,000 (tax included) or more in a single transaction at any Yokohama MORES store earn one stamp. Collect three stamps to receive a ¥500 Yokohama MORES dining voucher, redeemable at the 1F Information Counter while supplies last.
There's also a "Pink Chance" bonus: visitors who come dressed in a pink item receive one free stamp. Simply visit the 1F Information Counter upon arrival (limited to one card per person per day).
Dining voucher conditions: Valid for dining purchases of ¥1,000 (tax included) or more; one voucher per transaction. Valid through May 31.
3-Day Limited Garapon Lottery [March 20–22]
As a special kick-off bonus, visitors who complete three stamps by Sunday, March 22 can participate in a Garapon (capsule lottery) event. Winners receive pink spring items selected from Yokohama MORES shops. The lottery runs until prizes for each day run out.
10x Points Campaign [March 20–22]
For three days from Friday, March 20 through Sunday, March 22, the Yokohama MORES Point Card and app will offer 10x points on all purchases store-wide. New members can sign up on the spot at any store or at the 1F Information/Point Card Counter.
Yokohama MORES
Address: 1-3-1 Minami-Saiwai, Nishi-ku, Yokohama City, Kanagawa 220-8533
Yokohama MORES Official Website
