The Yokohama Red Brick Warehouse is currently hosting the Yokohama Strawberry Festival 2026 from February 5th through March 1st, 2026, for a total of 25 days at the Event Plaza. On opening day, visitors praised the event, saying "There's no other event with this much strawberry content, the photo spots are well-designed, and it's a dream space for strawberry lovers."
Main Highlights
Now in its 13th year, the festival attracted approximately 580,000 visitors (※1) to Yokohama Red Brick Warehouse during last year's event period. Since its first edition in 2013, it has been loved by many as an event introducing new ways to enjoy strawberries.
※1 Calculated from Yokohama Red Brick Warehouse Buildings 1 and 2 visitor numbers
The event theme this year is "Strawberry Trip," allowing visitors to discover regional charms through local strawberries from across Japan, be delighted and soothed by strawberry sweets and goods, and explore the Yokohama area with strawberries as the catalyst - various "strawberry journeys" await.
The venue features a record-breaking total of 46 stores, offering everything from the latest to classic strawberry sweets in abundant variety. Regional fresh strawberries and sweets by a World Cup-winning pastry chef appear on limited dates. Beyond tasting, visitors can enjoy strawberry-related workshops and a stamp rally connecting with nearby facilities offering various strawberry menus during the event period - strawberries can be enjoyed from every angle.
This Year's Highlight! Customizable "Traveling Strawberry Creperie"
The experiential booth "Traveling Strawberry Creperie," where you can customize your own special crepe, makes its debut this year. Using the event's original cute order sheet, visitors can hand-check their orders, enjoying the feeling of creating a menu. Choose your main strawberry from 4 or more carefully selected varieties changing daily by origin and variety, then select toppings of cream, sauce, ice cream, cake, and more to complete your personalized crepe!
Prefectural strawberries from participating regions of the "National Strawberry Conference" - prefectures with top-class strawberry production nationwide - appear in limited quantities. If you're curious about certain strawberries, you can add more to compare flavors. Customers who ordered said, "I'm happy that not just toppings but strawberries can be chosen too. Being able to enjoy three types of strawberries simultaneously, I could taste the varietal differences" and "I was surprised that depending on the orderer, completely different-looking crepes were created." Experience the excitement of customizing to your taste.
Become a Strawberry Master? Latest "Strawberry Flavor Chart 2026" Organized by Texture × Taste
Supervised by the Japan Vegetable Sommelier Association's "Strawberry Sommelier," a chart organizing diverse strawberries from across Japan along two axes - "texture" and "taste" - makes their unique characteristics visible at a glance within the venue. Enjoy a "strawberry trip" feeling of traveling throughout Japan while learning the characteristics of regionally distinct strawberries.
From the brand strawberry direct sales booth: "Since this is a valuable opportunity to compare strawberries from all over Japan at once, please find your favorite brand strawberry from among the 300+ varieties said to exist in Japan."
Local Yokohama City and Recovery-Focused Fukushima's Okuma Town Participate! Date-Limited Regional Strawberry Free Sampling & Direct Sales
Plus, 3-Day Limited Collaboration with "National Strawberry Conference" Featuring Prefectural Strawberries from Top Production Areas
The regional strawberry free sampling and direct sales (※1) allow you to enjoy the taste of strawberries themselves. Local Yokohama City returns as usual, joined by first-time participants Shimane Prefecture, Tochigi Prefecture's Kanuma City, and Fukushima Prefecture's Okuma Town - a total of 12 regions (※2) with more varieties than last year appear on limited dates, rotating daily. This extremely popular content has lines forming before direct sales start time, with people in line saying "I came aiming for before opening for the free sampling. I'm happy to get brand strawberries you can't easily eat at a great price" and "Being able to talk directly with farmers is interesting. It was a valuable experience to hear about the characteristics of rare varieties."
Additionally, to further enjoy regional fresh strawberries, a 3-day limited collaboration event with the "National Strawberry Conference" (※3) - participating prefectures with top-class strawberry production nationwide - will be held within the venue. Tochigi Prefecture's local mascot "Tochimaru-kun" will visit, with direct sales, free sampling, and strawberry tasting of original varieties from participating prefectures. The "Strawberry Flavor Chart 2026" will surely be active! Don't miss this precious opportunity to get your hands on strawberries from across the country!
※1 For detailed schedules of free distribution and direct sales, check the special website.
※2 Strawberries from within Yokohama City are direct sales only.
※3 "National Strawberry Conference" constituent prefectures: Miyagi, Ibaraki, Tochigi, Chiba, Shizuoka, Aichi, Fukuoka, Saga, Nagasaki, Kumamoto
"National Strawberry Conference" Collaboration Event Overview
- Dates: February 21 (Sat), 22 (Sun), 23 (Mon/Holiday)
- Location: Content Booth within Strawberry Market
- Activities: Direct sales, free sampling, strawberry tasting, and more
※Participating prefectures and activities vary by date. Check the special website for details.
Record-Breaking Total of 46 Stores with Strawberry Sweets, Drinks, and Goods
A record-breaking total of 46 stores are participating across the Yokohama Red Brick Warehouse event venue, large tent interior, and food trucks. Not just permanent strawberry sweets, drinks, and goods stores, but also limited-time POPUPs and workshops to make enjoying strawberries more accessible and fun - all ways to enjoy strawberries are proposed. Customers who lined up before opening on the first day expressed their enthusiasm, saying "There are many products like popular drinks and visually cute photogenic sweets that make you want to post on social media" and "There are so many types of sweets that it's hard to choose" and "The sweets quality is high, making dessert lovers happy. I'm especially watching the authentic POPUPs."
For limited-time POPUPs, sweets created by popular patisserie "MAISON GIVRÉE" owner-pâtissier Hiroyuki Emori, who won the Sweets World Cup, will be sold through February 11 (Wed/Holiday). They effectively use imperfect strawberries of "Benihoppe" from Fukushima Prefecture's Okuma Town, which is pursuing recovery with strawberries as a new industry after being affected by the Great East Japan Earthquake, putting wishes for recovery into the sweets.
MAISON GIVRÉE × Okuma Berry
Okuma Berry Strawberry Tart
Period: February 5 (Thu) to February 11 (Wed/Holiday)
Authentic sweets created by Hiroyuki Emori, owner-pâtissier of popular patisserie "MAISON GIVRÉE," who won the Sweets World Cup. After being affected by the Great East Japan Earthquake, this uses imperfect strawberries of "Benihoppe" from Fukushima Prefecture's Okuma Town, which is pursuing strawberries as a new industry for recovery. A limited-time special version collaborating Givrée's specialty strawberry tart made with a crispy base with Okuma Berry!
Kotono Wa
Kotoka Strawberry Jam Dora
Period: February 12 (Thu) to February 18 (Wed)
Jam dora using Nara Prefecture's famous Kotoka strawberries. A Nara Prefecture original dorayaki sandwiching Kotoka strawberry jam, milk-based white bean paste, and gyuhi in carefully baked dough.
Perfect as a gift, special occasion sweet, or companion to daily tea time.
Kahou
Hanae Strawberry Milk
[Limited 200 pieces on weekends/100 pieces weekdays per day]
Period: February 19 (Thu) to February 25 (Wed)
Condensed milk white chocolate filling harmonizes with domestic non-glutinous rice monaka shell and fragrant rich sablé. Topped with Amaou strawberries.
Workshop staff commented, "Since there are lots of sweets in the venue, I think it's fun to freely create combinations of strawberries and other fruits while getting inspiration from them" and "Since it takes physical form, please take it home as a memory of visiting the event today." Participants said, "Not just eating, but seeing, moving hands, fully enjoying strawberries. Children were also interested and enjoyed it together." Fully savor the "cute" charm of strawberries beyond just eating.
Food Sample Making
Store: Shokuhin Sample Hatake
Dates: February 14 (Sat) to 20 (Fri)
※100 people/day limit ※Same-day participation OK, advance reservations also available
Scoop Cake Making
Store: Okashi Kobo ichigo-e
ichigo-e × Oyako Yokohama Yasai Kitchen
Dates: February 15 (Sun), 17 (Tue)
March 1 (Sun)
※42 servings/day limit ※Advance reservation required
(Same-day participation possible if spaces available)
Candle Making
Store: Strawberry Candle Workshop
Dates: Throughout event period
Paper Clay Deco Sweets Making
Store: Realistic Deco Sweets
Dates: Throughout event period
Photo Spots Surrounded by Strawberries to Capture Wonderful Memories
The venue features strawberry photo spots to welcome strawberry lovers. Near the entrance, the traditional iconic "giant strawberry object" and strawberry-shaped lantern objects showcasing traditional Chinese craftsmanship in collaboration with "Yokohama Spring Festival 2026" - dynamic strawberry photo spots stand prominently. Inside the large tent, strawberry-decorated frames where you can place stuffed animals for "nuitori" (stuffed animal photography) or hand-held sweets, overhead hanging basket-shaped mirrors for photographing sweets and yourself from above, and a green strawberry field spreading across the ceiling - a cute space unfolds just for taking photos.
Initiatives Inside Yokohama Red Brick Warehouse Buildings 1 & 2
Coinciding with the Yokohama Strawberry Festival 2026, food and retail stores inside Yokohama Red Brick Warehouse Buildings 1 & 2 are offering limited menus, related goods, and special campaigns.
Tochigi Prefecture Kanuma City × Kiyoken Collaboration Menu Debuts!
At "Kiyoken" on Building 2, 1F, a collaboration with Tochigi Prefecture's Kanuma City, which declares itself "Strawberry City," has been confirmed! As an event-period limited menu, the first 30 servings daily of Kiyoken's "Strawberry Milk (with tapioca)" will receive one free "Tochi Aika" brand strawberry from Kanuma City as a topping! "Tochi Aika" is characterized by large size and strong sweetness, forming a cute heart shape when cut vertically. Please enjoy this opportunity.
Event-Limited "Strawberry Drawstring Bag" Available Through Building-Wide Campaign
During the event period, customers who spend 2,000 yen or more (tax included) in one transaction at participating stores inside Yokohama Red Brick Warehouse Buildings 1 & 2 will receive a "Strawberry Drawstring Bag" featuring the event key visual design at checkout! An item to enjoy wearing strawberries while exploring the venue and city streets as a memento of visiting Yokohama Red Brick Warehouse.
※Novelty quantities are limited. May end during the event period once depleted.
※Building 2, 2F KENELE STAND is excluded
"Red Brick Gacha" Project Offering Building Strawberry Goods and More!
During part of the Yokohama Strawberry Festival 2026 period, a "Red Brick Gacha" project will be held inside the buildings. When entering the event venue, all entrants will receive one "Red Brick Gacha" participation ticket. You can participate in gacha held inside Yokohama Red Brick Warehouse Building 2 to challenge for strawberry goods and gift certificates.
- Period: February 16 (Mon) to March 1 (Sun), 2026
- Location: Yokohama Red Brick Warehouse Building 2, 2F Balcony roadside
- Special website: https://www.yokohama-akarenga.jp/brickjournal/detail/181
※For details including dates/times and location, see the special website.
Nearby Collaboration "Yokohama Strawberry Trip"
Coinciding with the Yokohama Strawberry Festival 2026 at Yokohama Red Brick Warehouse, various "strawberry menus" are being offered through "Yokohama Strawberry Trip" at nearby commercial facilities, tourist spots, hotels, and more centered around Yokohama and Minato Mirai! This year, a total of 15 facilities participate, including 5 new facilities exceeding last year, with areas extending to Yokohama Station and Yokohama Chinatown.
Additionally, the "Yokohama Strawberry Trip Stamp Rally," which anyone can participate in for free with the Yokohama Strawberry Festival 2026 event leaflet (※1) "Journal Note," is being held. Those who complete the stamp rally mission will receive an original ring notebook designed with the "Strawberry Trip" event theme! (※2)
※1 Available free from early February 2026 at the Yokohama Red Brick Warehouse event venue and participating nearby facilities. Ends when supplies run out.
※2 First-come, first-served (limited quantity)
"Yokohama Strawberry Trip Stamp Rally" Participation Requirements
How to Participate:
① Obtain the Yokohama Strawberry Festival 2026 event leaflet (journal note)
※Available free from early February 2026 at the Yokohama Red Brick Warehouse event venue and participating nearby facilities. Ends when supplies run out
② Visit stamp locations below to stamp your event leaflet (journal note) to meet "Novelty Distribution Conditions"
③ Show your journal note at "Novelty Distribution Locations" to GET novelty
Period:
February 5 (Thu) to March 1 (Sun), 2026 - Total 25 days
※For business hours of each facility and product availability periods, check each facility's website.
Stamp Locations:
Yokohama Strawberry Festival 2026 Information (free area) / Yokohama Red Brick Warehouse Building 1 / Yokohama World Porters / Yokohama Hammerhead / MARK IS Minato Mirai / Colette・Mare / Yokohama Marine Tower
Novelty Distribution Locations:
Yokohama Strawberry Festival 2026 Information (free area) / Yokohama World Porters 2F Information / Yokohama Hammerhead 1F Information / Yokohama Marine Tower 1F Information Desk
Novelty Distribution Conditions:
Collect one stamp each from groups A, B, C, and D (4 stamps total) to receive the Yokohama Strawberry Festival 2026 "Original Ring Notebook" (first-come, first-served / limited quantity)
※For details, check the special website.
A) Yokohama Strawberry Festival 2026 Information (free area)
B) Yokohama Red Brick Warehouse Building 1, 1F "B-SIDE LABEL" entrance
C) Yokohama World Porters / Yokohama Hammerhead
D) MARK IS Minato Mirai / Colette・Mare / Yokohama Marine Tower
Event Overview
Period: February 5 (Thu) to March 1 (Sun), 2026 - Total 25 days
※Held rain or shine, may close during severe weatherVenue: Yokohama Red Brick Warehouse Event Plaza (1-1 Shinko, Naka-ku, Yokohama City, Kanagawa Prefecture 231-0001)
Hours: 10:00 AM to 6:00 PM (Last entry: 5:45 PM)
Admission: 500 yen
※Food, retail, etc. separately charged ※Elementary students and younger free (with guardian)
※Yokohama Red Brick Warehouse Event Official App members receive second entry freeHost: Yokohama Red Brick Warehouse (Yokohama Red Brick Co., Ltd., Yokohama Arts Foundation)
Support: Yokohama City
Cooperation: National Strawberry Conference (Secretariat: Tochigi Prefecture), Okuma Town Fukushima Prefecture, Hokota City Ibaraki Prefecture, Omori Farm LLC, "Saga" Agricultural Products Brand Establishment Promotion Council (Saga Prefecture, JA Group Saga), Kanuma City Tochigi Prefecture (Kanuma Brand Promotion Council), Fruits Farm Wakayama Co., Ltd., JA Kumamoto Economic Federation, Sekiyado Berry (Sberry), Nara Prefecture, Japan Vegetable Sommelier Association, Berries Berry, Miss Ichigo, Two Marker Products Co., Ltd., Food Art Artist Kazumi Kamoshida
Special website: https://www.yokohama-akarenga.jp/strawberryfes/
※Osaka Strawberry Festival 2026 Official Website: https://www.ktv.jp/event/ichigo/
※Check the website for details including tickets
