Flower Miffy, operated by Benelic Corporation (headquarters: Chiyoda-ku, Tokyo; President: Takeshi Yokoyama), is launching new products featuring chamomile, a flower characterized by its yellow center and delicate small white petals, starting Friday, November 7, 2025.
About the New Products
Starting November 7, 2025, Flower Miffy will sell the popular dress-up fluffy plushie with a Flower Miffy original chamomile pattern on the foot fabric, along with dedicated outfits called "Flower Miffy Dress-Up Fluffy Plushie Chamomile" and "Flower Miffy Dress-Up Outfit Chamomile Apron Dress." The collection also includes a "Flower Miffy Fluffy Mascot Chamomile Apron Dress," featuring a design reminiscent of a miniature dress-up fluffy plushie.
To celebrate the new product launch, Flower Miffy stores will run a campaign offering a "Flower Miffy Original Postcard (non-sale item)" to customers who purchase 2,200 yen (tax included) or more.
Enjoy the deepening autumn season with Flower Miffy's new products featuring refreshing green colors and charming chamomile designs.
Purchase Campaign Details
Product Details
Flower Miffy Dress-Up Fluffy Plushie Chamomile
The popular "dress-up fluffy plushie" series welcomes a new addition with chamomile design on the foot fabric. The Flower Miffy original chamomile pattern fabric in refreshing green accurately expresses the flower's characteristics, including the yellow center, small petals, and delicate thread-like leaves.
- Product Name: Flower Miffy Dress-Up Fluffy Plushie Chamomile
- Price: 2,860 yen (tax included)
- Size: W140×H260×D100mm
- Material: Polyester
- Note: The Flower Miffy Online Shop offers this product as a set with fake greenery (3,190 yen/tax included). Purchase limit of 2 items per customer.
Flower Miffy Dress-Up Outfit Chamomile Apron Dress
The first apron dress style joins the dress-up fluffy plushie exclusive outfit collection. This adorable item features gingham check fabric with a chamomile-inspired motif on the chest and scalloped shoulder straps.
- Product Name: Flower Miffy Dress-Up Outfit Chamomile Apron Dress Green/Yellow
- Price: 2,420 yen each (tax included)
- Size: Approximately W170×H105mm
- Material: Polyester
- Note: The Flower Miffy Online Shop offers this product as a set with art flowers (2,750 yen each/tax included). Purchase limit of 2 items per color per customer.
Flower Miffy Fluffy Mascot Chamomile Apron Dress
The mascot series featuring a miniaturized design of the "dress-up fluffy plushie" welcomes a new chamomile design. Like the dress-up fluffy plushie, the foot fabric features Flower Miffy's original chamomile design, and it wears a matching apron dress. With an attached ball chain, you can easily enjoy outings with Miffy by attaching it to bags or pouches.
- Product Name: Flower Miffy Fluffy Mascot Chamomile Apron Dress Green/Yellow
- Price: 3,190 yen each (tax included)
- Size: Approximately W95×H169mm
- Material: Polyester
- Note: The Flower Miffy Online Shop offers this product as a set with art flowers (3,520 yen each/tax included). Purchase limits: 2 items per color at Flower Miffy and Flower Miffy Online Shop, 1 item per color at Flower Miffy POP UP SHOP.
Sales Locations: Flower Miffy stores nationwide, Flower Miffy Online Shop, Flower Miffy POP UP SHOP
Release Date: Friday, November 7, 2025
About Flower Miffy
- Official Website: https://benelic.com/flowermiffy/
- X (formerly Twitter): https://x.com/FlowerMiffy
- Instagram: https://www.instagram.com/flower_miffy_official/
- Flower Miffy Online Shop: https://www.benelic-flower.com/
Store Information
Flower Miffy Sunshine City Alpa Store
Address: Sunshine City Alpa 1F, 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
Flower Miffy Asakusa Store
Address: Aiso Building 1F, 2-19-7 Kaminarimon, Taito-ku, Tokyo
*Flower Miffy Juice Garden included
Flower Miffy Tennoji Mio Store
Address: Tennoji Mio Main Building 6F, 10-39 Hidenincho, Tennoji-ku, Osaka-shi, Osaka
*Flower Miffy Juice Garden included
Flower Miffy Lucua Osaka Store
Address: Lucua Osaka 8F, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka
Current POP UP SHOP
Flower Miffy POP UP SHOP
Location: Lumine Est Shinjuku B1, Shinjuku Station Central East Exit, next to ticket machines (3-38-1 Shinjuku, Shinjuku-ku, Tokyo)
Period: Friday, October 24, 2025 to Monday, November 10, 2025
Illustrations Dick Bruna © copyright Mercis bv, 1953-2025 www.miffy.com
