"A little happiness at 3 PM" – that's the concept behind the husband-and-wife-run donut shop that crafts handmade donuts using carefully selected ingredients. Now, they're bringing their vision to more people through a pop-up at Hakata Eki Mying's POP UP SPACE.
What is the Magical Donut "Zakudo"?
Addictive Crunchy Texture and Flavors from Yamaga's Ingredients
The philosophy at "3 O'Clock Donuts" is unwavering dedication to ingredient selection. One bite reveals the richness of the ingredients themselves.
Main Ingredients:
- Kumamoto Prefecture wheat flour
- Free-range eggs
- Beet sugar
- Natural salt made from 100% seawater
- Yotsuba butter
- Rice bran oil made from domestic rice bran
- Aluminum-free baking powder
Flavor-Specific Features:
- "Koyama Seicha" matcha and "Fujimoto Seicha" Earl Grey tea from local Yamaga are used, employing methods that don't rely on preservatives or artificial flavors
Highlights:
- Freezer storage OK: A unique product that can be eaten straight from the freezer with "zero seconds" defrosting time
- Reheatable: Chocolate-free varieties can be refreshed in the microwave or toaster for a just-made taste
- Delicious at room temperature: Simple yet addictive flavor
- Unique shape: Pre-cut design allows families to easily share
- Texture and taste: Crispy, light texture with no oily aftertaste, mild sweetness that's enjoyable for everyone from children to seniors
Pop-Up Details
Period: January 14 (Wednesday) to January 31 (Saturday), 2026
Location: Hakata Eki Mying POP UP SPACE
Hours: 9:00 AM to 9:00 PM (final day until 7:00 PM)
*Note: Only Zakudo will be sold
Zakudo Sales Method:
Zakudo will be sold refrigerated at this pop-up.
Official Website: https://3jinodonut.com/
Official Instagram: https://www.instagram.com/3ji_donut/
About Mying POP UP SPACE
Opened in spring 2025, this limited-time shop space attracts popular shops from across the country and renowned local stores, creating novelty and buzz while functioning as a venue for product development, marketing, and information dissemination.
As a space connecting regions and customers through food, it provides "new discoveries and excitement" with every visit.
For detailed schedule: https://ming.or.jp/events/calendar.php
"3 O'Clock Donuts" Brand Philosophy
Conveying "Food"
The origin of "3 O'Clock Donuts" began with vegetable donuts made with the family's children. The gentle, melt-in-your-mouth texture that fills both stomach and heart is the foundation. Started by a husband and wife who wanted to "create snacks that our children could safely eat," this Yamaga-born donut brand is loved for its simple taste created from carefully selected ingredients like Kumamoto Prefecture wheat flour, beet sugar, free-range eggs, and natural salt.
Conveying "Work Style and Life"
Creating a workplace where child-rearing and work can both be enjoyed, and where dreams can be pursued. The work environment is designed to support working mothers, based on the belief that "when mothers are smiling, it makes families, workplaces, and customers smile too," providing a space where all team members, who are parents themselves, can thrive.
Conveying "Yamaga City's Appeal"
As a donut shop that "connects people and places," they communicate the nature, climate, and producers' passion of Kumamoto and Yamaga. By spotlighting wonderful techniques and culture, they aim to become a brand chosen by people from outside the region. To restore the vibrant shopping district they admired in childhood, they're revitalizing vacant properties to create an attractive town where children will want to "start something here" or "come back."
They believe in the "precious moments" and "little magic" that snack time brings, aiming to provide not just delicious food, but warm memories.
About "Hakata Eki Mying"
Located on the first floor of Hakata Station, this is Kyushu's largest souvenir destination for Hakata and Kyushu specialties. While many visitors come from outside the prefecture daily, the facility also features supermarkets and other food stores that meet everyday needs, making it popular with local residents as well.
Hours: 9:00 AM to 9:00 PM
Store count: 92 stores total
Website: https://www.ming.or.jp/
Instagram: https://www.instagram.com/ming_hakata/
