Age.3 (アゲサン), a fried sandwich specialist, is running a pop-up shop at Azabudai Hills Market (Garden Plaza C, B1F) in Minato City, Tokyo, for seven days only, from Wednesday, November 11 to Tuesday, November 17, 2026.
The specialist chain operates 18 stores across seven countries and regions, including Japan, with four stores in Japan and 14 overseas. At the pop-up, visitors can try the Crème Brûlée, which is the most popular item at every store in Japan and overseas, as well as the Hida Beef Steak, which uses 100 g of Hida beef and was introduced in May 2026 as a limited item at the Hida Takayama store. The steak is available in limited quantities. Each sandwich is fried to order, and the lineup has six sweet varieties and four savory varieties.
From Ginza to the World: Fried Sandwiches Come to Azabudai for Seven Days
Age.3 opened its first store in Ginza, Tokyo, in December 2023. Its fried sandwiches are made by drying coarse-textured white bread before frying it, which gives a "crispy outside, chewy inside" texture. The Ginza store has had lines with waits of up to two hours, and the brand has been featured on TV programs including Nippon TV's ZIP! and TBS's ラヴィット!.
The brand then expanded to Shanghai, Sydney, Manila, Dubai and other cities, and in October 2026 it opened new stores in Bangkok, Thailand, and Hanoi, Vietnam. It now operates 18 stores, four in Japan and 14 overseas. As of an announcement in June 2026, cumulative sales of its fried sandwiches had reached 580,000.
This pop-up gives visitors seven days to casually enjoy the freshly fried taste that has spread around the world at Azabudai Hills, a landmark in central Tokyo.
Highlight 1: Crème Brûlée, the No. 1 Favorite at Every Store
The signature Crème Brûlée is the most popular item at every store in Japan and overseas. Freshly fried bread is topped with a crackling layer of burnt caramel and smooth cream. Age.3 recommends it as the first item to try for anyone new to the brand.
Highlight 2: Hida Beef Steak, Born at the Hida Takayama Store, in Limited Quantities
The Hida Beef Steak (飛騨牛ステーキ) debuted in May 2026 as a limited item at the Hida Takayama store. It uses 100 g of Hida beef, a Japanese black beef from Gifu Prefecture, and lets you eat a steak with one hand in freshly fried bread. It is the premium item among the fried sandwiches. It is also available in limited quantities at Azabudai Hills and will end as soon as it sells out (¥3,800, tax included).
Highlight 3: Ten Varieties from Sweets to Regional Dishes, with an Azabudai Hills Exclusive Sticker on Takeout
The ten varieties range from the Whipped Cream (ホイップ, ¥400), which is simply freshly fried bread and cream, to sweet options such as the nama chocolate and matcha sandwich, and savory options featuring regional flavors such as Ishikawa Prefecture's beef kalbi yakiniku and Miyazaki Prefecture's chicken nanban.
Both eat-in and takeout are available. Takeout orders are given an Azabudai Hills exclusive sticker. No reservation is needed. Drinks are also sold at the counter.
Menu (All Prices Include Tax)
Sweets (6 varieties)
Nama Chocolate Matcha (生チョコ抹茶), ¥850: A sandwich of nama chocolate coated in matcha.
Whipped Cream (ホイップ), ¥400: The simplest option, with just freshly fried bread and cream.
Strawberry Jam (ジャムいちご), ¥850: Strawberry jam and whipped cream.
Chocolate Strawberry (チョコいちご), ¥850: Strawberries with chocolate sauce.
Crème Brûlée (クレームブリュレ), ¥850: Burnt caramel and smooth cream. The signature item and No. 1 favorite at every store in Japan and overseas.
Nama Chocolate Chocolate (生チョコチョコ), ¥950: A rich combination of nama chocolate and chocolate.
Savory (4 varieties)
Plenty of Egg Salad (たっぷりたまごサラダ), ¥850: Plenty of fluffy egg.
Ishikawa Prefecture Umadare Beef Kalbi Yakiniku (石川県 旨だれ牛カルビ焼肉), ¥1,200: Beef kalbi in a sweet and savory sauce with a soft-boiled egg.
Miyazaki Prefecture Chicken Nanban (宮崎県 チキン南蛮), ¥950: Miyazaki's soul food, topped with plenty of tartar sauce.
Hida Beef Steak (飛騨牛ステーキ), ¥3,800: Originated at the Hida Takayama store and uses 100 g of Hida beef. Available in limited quantities and ends when sold out.
Drinks
The following drinks are also sold at the counter.
- Water (富士の源水): ¥250
- 愛工房 宇和島みかん: ¥300
- Coca-Cola: ¥300
- Coca-Cola Zero: ¥300
- 龍泉洞珈琲 Black: ¥250
Note: The drink lineup may change depending on supply conditions.
Event Details
- Event name: Age.3 Azabudai Hills Market POP-UP
- Dates: Wednesday, November 11 to Tuesday, November 17, 2026 (7 days only)
- Venue: Azabudai Hills Market, Garden Plaza C, B1F, POP-UP Space
- Address: 1-2-4 Azabudai, Minato City, Tokyo
- Hours: Retail 10:00 AM to 8:00 PM. Eat-in 10:00 AM to 8:00 PM (last order 7:30 PM). On the first day, November 11, the shop opens at 11:00 AM, and on the last day, November 17, it closes at 8:00 PM.
- Access: Directly connected from Exit 5 of Kamiyacho Station on the Tokyo Metro Hibiya Line. Also directly connected to Azabudai Hills from Exit 4 of Roppongi-itchome Station on the Tokyo Metro Namboku Line (about a 6 to 8 minute walk to the sales area).
- Reservations: Not required (eat-in and takeout available)
- Special page: https://age3sando.com/azabudai
- Official website: https://age3sando.com/
- Instagram: https://www.instagram.com/age.3_ginza/ (posts on-the-day updates and sold-out information)
About Age.3
Age.3 traces its origins to a sweets brand that started in Kama City, Fukuoka Prefecture, in 2020. It developed its fried sandwich in 2023 and opened Age.3 GINZA in Ginza, Tokyo, in December of that year, launching its specialty shop business. Age.3 aims to do more than sell products. Just as hamburgers became a culture and pizza became a worldwide staple, it aims to bring the Japan-born category of the fried sandwich to the world and establish it as a new food culture.
The brand's starting point is the concept "Freshly fried, made to move emotions" (揚げたてで、感情を動かす。), also known as Emotion First. Age.3 designs more than the products themselves. It treats appearance, aroma, texture, temperature, the surprise of the first bite and the emotion born in that moment as a single product experience, with the goal of delivering "experiences" and "memories" rather than just products.
Product development is handled by head chef 松下幸平, who was born in Fukuoka Prefecture in 1994. After studying at a culinary and confectionery vocational school, he began his career in 2014 at Yamazato, the Japanese restaurant at Hotel Okura Tokyo, and went on to train at Hotel Okura Kyoto and Hotel Okura Fukuoka. In 2023 he became head chef at FRUITS SAND THREE. He now also works on Age.3's product development, applying the sense of ingredient handling and plating he built through Japanese cuisine to a wide range of products, from sweet to savory. He develops products by considering not only ingredient combinations but also color, plating and visual impression.
Age.3 Stores
Age.3 GINZA (アゲサン 銀座)
- Address: Sugiura Building (杉浦ビル) 1F, 1-24-11 Ginza, Chuo City, Tokyo 104-0061
- Hours: 11:00 AM to 7:00 PM
Age.3 ASAKUSA (アゲサン 浅草)
- Address: 2-7-22 Asakusa, Taito City, Tokyo 111-0032
- Hours: 10:00 AM to 7:00 PM
Age.3 HARAJUKU (アゲサン 原宿)
- Address: 〈Q-ROOMS.〉 1F Unit 3, 2-27-10 Jingumae, Shibuya City, Tokyo
- Hours: 10:00 AM to 7:00 PM
Age.3 HIDA TAKAYAMA (アゲサン 飛騨高山)
- Address: 2-80 Hommachi, Takayama City, Gifu Prefecture 506-0011
- Hours: 9:00 AM to 6:00 PM
Overseas stores: 14 stores in total in China (Shanghai, Beijing, Shenyang, Wuhan and Qingdao), Australia (Sydney), the Philippines (Manila), the UAE (Dubai), Thailand (Bangkok) and Vietnam (Hanoi).
