A dress rental plan has launched at aimme's Tokyo Ikebukuro store, offering options for pre-wedding shoots, photo weddings, and ceremonies. The service is aimed at those looking to express their own style through dress selection.
Service Overview
The Ikebukuro location now provides dress rental across the following categories:
- Wedding dresses for photo weddings
- Dresses for pre-shoot or post-shoot sessions
- Wedding dresses that can be brought to external venues
The lineup centers on original dresses that combine on-trend design with individuality, offering an alternative for customers who feel existing options don't quite meet their needs.

About the Brand
aim/aimme has approached life's key milestones not as simple formalities, but as experiences to be captured in a way that reflects each person's individuality. The brand develops original garments that draw from contemporary sensibilities while maintaining respect for tradition — an approach that has earned recognition from both customers and the wider industry. New original dress designs are currently in production, with further releases planned.

Pricing (Dress Rental)
Starting price: from ¥150,000 (varies by dress class; dress rental only)
Main Dress Classes
- Luxury Class: ¥245,000
- aim/aimme Original: ¥340,000

Optional Services
Accessory Rental
- 3-piece set (headpiece, earrings, necklace): ¥15,000 — available in original brand "ohariko"
- Individual items also available (headpiece / earrings / necklace)
- Styling suggestions included to complement your dress
Veil Rental
- Standard: ¥5,500
- Lace / Colored: ¥6,500
- Ribbon veil (ohariko): ¥11,000
Other Options
- Fitting session: ¥6,050 (1 hour)
- Dress innerwear: ¥6,050
- Protection plan: ¥11,000 (¥22,000 for location shoots)

Store Information
aimme Tokyo Ikebukuro Store
Opened: November 27, 2025
Address: 8F Hanshousha Minami-Ikebukuro Building, 1-21-4 Minami-Ikebukuro, Toshima-ku, Tokyo
Services: Furisode rental, graduation hakama rental, coming-of-age ceremony pre-shoot / post-shoot, graduation hakama photo shoot, original dress rental
Official Site: https://www.aimseijinsiki.jp/ikebukuro