The Japan-born baby brand amanoppo (あまのっぽ), run by TowaStela Inc., has won a Good Toy 2026 award. The winning product is the "Mochitto Rattle Kogumakun's Freshly Baked Bread," and the award is organized by the certified nonprofit 芸術と遊び創造協会.
About the Product
The rattle brings the world of the popular cloth picture book series Kogumakun's Freshly Baked Bread to life as a baby toy. The set includes four breads: a croissant, a soft French bread, a fruit sandwich, and a melon bread.
1. A Soft, Chewy Feel and a Different Sound for Each of the 4 Breads
These soft cloth rattles are modeled on real bread. Each one makes a different sound when held, such as a crinkly "kasha-kasha" rustle or a bell jingle. The toy is meant to nurture a baby's hearing, sense of touch, and sense of movement.
2. Designed for Long-Lasting Use From Infancy
During infancy, it is used as a rattle for sound play. As the child grows, play expands into pretend play, such as rolling up the croissant to play bakery. It also works well with wooden and plastic play sets.
3. Safe Materials, Fully Machine Washable
The rattles comply with the CE mark (European toy safety standard) and have passed testing under Japan's Food Sanitation Act. The materials are safe even if a baby puts them in their mouth, and the rattles can be washed whole in a washing machine, so they can be kept clean for everyday use.
4. A Gift Package Ready to Hand Over
The set comes in a gift package that can be handed over as is, whether for a baby gift, a half birthday, or a birthday present. Its muted colors blend naturally into any spot in the home.
Comments From the Selection Committee
The committee praised the fluffy, chewy feel that is just like real bread. The croissant, soft French bread, fruit sandwich, and melon bread each make a different, light sound. The croissant can also be rolled up like real bread. It is made from materials that are safe even if a baby puts them in their mouth, and it can be washed, which keeps it hygienic.
The four cloth rattles stimulate the five senses through differences in shape, springiness, and sound. Besides shaking them and playing back and forth with a parent, children can roll or throw them like a ball for active play, or try quieter, hands-on play such as rolling scraps of cloth into the croissant. The rattles also pair well with other play sets made of wood or plastic, which widens the range of pretend play. The committee called it a Good Toy that children can play with for a long time as they grow, at home or on the go.
About Good Toy
Good Toy is a toy selection program that 芸術と遊び創造協会 (Tokyo Toy Museum) has run for about 40 years. Toys are selected from nominations and applications by toy consultants and toy curators, and each year the program chooses "toys that resonate with the five human senses and have the power to create interaction between people."
The winning toys are displayed at 16 toy museums nationwide and are used in a wide range of settings, including childcare, early childhood education, pediatric care, and elderly welfare. In Good Toy 2026, 31 toys won awards. The Grand Prize and the category prizes will be decided by a vote of about 2,000 toy consultants nationwide and announced on October 25, 2026, at the Good Toy Forum at the Tokyo Toy Museum.
Product Information
- Product name: Mochitto Rattle Kogumakun's Freshly Baked Bread (もちっとラトル こぐまくんの焼きたてパン)
- Brand: amanoppo (あまのっぽ)
- Release date: November 20, 2025 (Thursday)
- Target age: 6 months and older
- Set contents: 1 each of the cloth rattles (fruit sandwich, croissant, soft French bread, melon bread) and 1 carabiner
- Materials: Polyester (body, machine washable), plastic (carabiner)
- Size:
- Outer packaging: W21 × D5 × H16 cm
- Inner box: W20 × D4.5 × H15.5 cm
- Fruit sandwich: W10.5 × D6 × H7 cm (not including the crust)
- Croissant: W13.5 cm (W30 cm when stretched out) × D5.5 × H6 cm
- Soft French bread: W9 × D4.5 × H5.5 cm
- Melon bread: W9 × D8.5 × H5.5 cm
- Carabiner: 6.5 cm in diameter
- Suggested retail price: ¥4,290 (tax included)
- Safety certification: CE mark compliant / Food Sanitation Act inspection passed
- Brand website: https://amanoppo.com/
- Award page: https://goodtoy.jp/archive/2026/index.html
