A limited-edition skincare product from Japanese esthetic salon brand Angelux has generated considerable attention, with the pre-sale quantity selling out in under an hour.
The "H2 Moist Gel Pack Timeless Pink," released under Angelux's My NADESHICO emu skincare line, launched in pre-sale on February 16, 2026, at 8:00 PM and sold out in less than one hour. The general sale that followed on February 23 at 8:00 PM saw the "Timeless Pink" 3-box set sell out within 30 minutes, and all remaining sets sold out within two days.
The Story Behind "Timeless Pink"
The H2 Moist Gel Pack was developed in response to feedback gathered from customers at Angelux's esthetic salons. Many customers reported struggling with skin sensitivity or seasonal skin fluctuations, and the My NADESHICO emu line was created to address those concerns with a product people could use with confidence.
The original pack built a loyal following after launch and has been featured in numerous beauty magazines, establishing itself as one of the line's signature products.
"Timeless Pink" is a limited-edition version of this popular item, formulated to address visible changes in firmness and radiance that can come with age—particularly those linked to dryness. The product incorporates Kawara Nadeshiko fermented extract (rich in polyphenols, for skin conditioning and firmness support) and Reishi extract (for moisturizing and firmness support).
Education as Part of the Brand
Angelux has emphasized not only selling skincare products but also helping customers understand how and why to use them. The brand's founder, Midori Osugi, shares skincare knowledge through her YouTube channel "International Esthetician Midori Sensei" and hosts free online study sessions alongside personalized in-salon consultations.
The online study session held on February 23 tied to the "Timeless Pink" launch saw early demand as well. After registration opened on February 2, the initial capacity of 300 participants filled up the very next day. The capacity was then expanded to 500 people, and that too reached full capacity.
The brand's approach of going beyond product promotion to explain the background and proper use of its products has helped cultivate a dedicated customer base who look forward to each new release.
