In conjunction with the rollout of its new tourism brand concept "IBARAKI is Blossoming," Ibaraki Prefecture is holding a tourism campaign in collaboration with the TV anime "The Apothecary Diaries" from October 25, 2025 (Saturday) to January 18, 2026 (Sunday)※. The stamp rally, titled "IBARAKI is Blossoming: The Apothecary's Travel Chronicle," invites visitors to tour 10 tourist spots throughout the prefecture.
This campaign features original newly-drawn mini-characters of Maomao and Jinshi inspired by Ibaraki's tourist spots, appearing as original stamps. Participants can obtain a stamp booklet distributed at each spot and collect original stamps while touring 10 locations across two courses: "Maomao's Sea Breeze Course" and "Jinshi's Dappled Sunlight Course," thus creating their own "Apothecary's Travel Chronicle."
Furthermore, those who collect 3 or more stamps from each course will receive an "Original Clear Card," and those who collect all 10 stamps will receive an "Original Tote Bag" as a completion prize.
Additionally, a concurrent campaign offers participants the chance to receive an "Original Sticker" by photographing character panels installed at select locations and posting to social media.
Why not embark on a journey to experience the charms of Ibaraki—its nature, culture, and more—alongside Maomao and Jinshi, while feeling the changing seasons?
※Year-end holidays (December 29, 2025 (Monday) to January 3, 2026 (Saturday)) will be a suspension period
For more details: https://www.ibaraki-is-blossoming.jp/event/index.html
Campaign Overview
Maomao and Jinshi set out on a journey to experience the charms of Ibaraki.
This is an experiential project where visitors retrace their footsteps and collect various Ibaraki attractions—from flower fields and local gourmet to traditional crafts and cultural facilities—as their own "unique bouquet."
Participants are free to visit each spot in order, or casually drop by places that catch their interest along the way. The experience can be enjoyed in countless ways.
This project embodies the hope that each visitor to Ibaraki can weave their own "unique bouquet" as a travel memory. Through the stamp rally, please enjoy the prefecture's rich nature, food, history, and culture.
Highlight ① Original Mini-Character Stamps
Original stamps (12 types total) designed exclusively for this campaign appear throughout.
Each stamp features cute designs that reflect the characteristics of the facilities and regions where they're located.
Highlight ② Exclusive Original Goods for Participants
Those who collect 3 or more stamps from each course will receive an "Original Clear Card." Those who collect all 10 stamps will receive an "Original Tote Bag" as a completion prize.
These are limited designs available only here.
Highlight ③ Photo Spots with Character Panels & SNS Campaign
Select spots feature original newly-drawn character panels.
These panels enhance the campaign as photo spots, and participants who photograph them and post to various social media platforms will receive an original sticker as a bonus.
About "The Apothecary Diaries"
"The Apothecary Diaries" is a mystery entertainment series following Maomao, an apothecary with an unusual obsession with poisons and medicines, as she solves numerous incidents in the imperial palace.
After being noticed by Jinshi, a beautiful rear palace manager, following a certain incident, she works as a food taster.
The series is loved by a wide range of generations, gathering much empathy for its full-fledged mystery and human drama, as well as Maomao's exhilarating heroine qualities as she tackles difficult cases. The series has surpassed 40 million copies in circulation.
Season 1 broadcast: October 21, 2023 (Saturday) to March 24, 2024 (Sunday) on Nippon TV – 24 episodes total
Season 2 broadcast: January 10, 2025 (Friday) to July 4, 2025 (Friday) on Nippon TV – 24 episodes total
Currently streaming on various platforms. Production of a continuation has been announced.
Character Introductions
Maomao
An apothecary raised in the pleasure district with an unusual obsession with poisons and medicines. After saving the life of Lady Gyokuyou's daughter from poison, Jinshi recognizes her talent and she becomes a food taster. She frequently gets caught up in incidents due to her curiosity, thirst for knowledge, and a touch of justice.
©Natsu Hyuga, Imagica Infos / "The Apothecary Diaries" Production Committee
Jinshi
A beautiful rear palace manager. His beauty is such that, if he were a woman, he would be called a nation-toppling beauty. He brings troublesome matters and problems occurring in the rear palace to Maomao for resolution.
©Natsu Hyuga, Imagica Infos / "The Apothecary Diaries" Production Committee
