A new unfiltered beer called Asahi Zeidaku (アサヒ 贅濁) has become available through Asahi Beer's test sales site "Asahi Kuuso Kaihatsu-kyoku" (Asahi Fantasy Development Bureau) starting March 23, in limited quantities.
Most beers are filtered after fermentation and maturation to achieve a clear, transparent appearance by removing yeast and other components derived from raw materials. Asahi Zeidaku takes a different approach by intentionally skipping this filtration step, resulting in a rich body, deep umami flavor, and a fine, distinctive cloudiness.
The package features a pale gold base with a large "ZEIDAKU" icon inspired by the cloudiness that spreads through a glass the moment the beer is poured. The phrase "Premium, Unfiltered." (上質、無濾過。) is printed on the package to clearly convey the product's character.
The test sales platform "Asahi Kuuso Kaihatsu-kyoku" operates under the slogan "We imagine because we love it. We make it real because we love it." and has been bringing customer-inspiring product ideas to life as limited-time, limited-quantity test releases. Customers who purchase products are invited to fill out a survey on taste and packaging, and their feedback is incorporated into future product development.
Product Details
| Item | Details |
|---|---|
| Product Name | Asahi Zeidaku (アサヒ 贅濁) |
| Category | Beer |
| Format | 350ml can × 6-pack |
| Alcohol Content | 6% |
| Pure Alcohol per Can | 16.8g |
| Price | ¥2,310 (including shipping and tax) |
| Release Date | March 23 (delivery expected within 1 to 2 weeks from order) |
| Purchase Site | Asahi Kuuso Kaihatsu-kyoku: https://fantasy.asahibeer.co.jp/ |
