Hakodate TSUTAYA BOOKS' @cosme STORE Reopens November 13 With a Larger Floor and New Brands SHISEIDO and PAUL & JOE

Published: October 21, 2026 •
Hakodate TSUTAYA BOOKS' @cosme STORE Reopens November 13 With a Larger Floor and New Brands SHISEIDO and PAUL & JOE

The @cosme STORE on the 1st floor of Hakodate TSUTAYA BOOKS (Hakodate, Hokkaido) reopens after a renewal on Friday, November 13, 2026. The store is expanding to about 1.2 times its previous floor space, and the interior is being reworked into a layout that is easier to browse. The lineup of brands is also growing, with SHISEIDO newly introduced and PAUL & JOE making its Hakodate debut. A 7-day campaign, including a 10% points return, runs from November 13 (Friday) to November 19 (Thursday) to mark the occasion.

A Larger, Easier-to-Browse Store With Expanded Touch Spaces

At the center of the store, the renewed @cosme STORE will feature an @cosme Best Cosmetics Awards (ベストコスメアワード) corner and a sales ranking corner, along with curated shelves that follow the seasons and trends. The touch spaces, where shoppers can try products at their own pace, are also being expanded.

A self-service skin measuring device, "#肌ミッケ", is being introduced as well. It comes with a recommendation feature built on @cosme user reviews, so shoppers can choose items that suit them based on their measurement results.

Brands Available

Alongside the newly introduced SHISEIDO and PAUL & JOE, which is making its first appearance in Hakodate, the store carries established brands such as ALBION, DECORTÉ, and KANEBO. It also stocks popular trend brands including CANMAKE, CEZANNE, KATE, fwee, Anua, &be, and Wonjungyo.

Renewal Opening Campaign

A special campaign runs for 7 days, from November 13 (Friday) to November 19 (Thursday).

1. 10% Points Return on Purchases

Shoppers who show their @cosme app point card when paying normally earn 1 point per ¥100 (excluding tax). During the campaign period, 10 points are returned instead.

2. Free Sample Set

Customers who spend ¥3,300 or more (tax included) in a single transaction receive a sample set.

  • November 13 (Friday) to November 15 (Sunday): first 200 customers each day
  • November 16 (Monday) to November 19 (Thursday): first 100 customers each day

While supplies last. Plastic bag and gift-wrapping fees are not counted toward the purchase amount.

3. Limited Sets for the Renewal Opening

A special set exclusive to Hakodate TSUTAYA BOOKS, packed with items and samples from popular brands, goes on sale in limited quantities. While supplies last.

4. Garapon Prize Draw for the First 3 Days

From November 13 (Friday) to November 15 (Sunday), customers who make a purchase and show their @cosme app point card at checkout can take part in a Garapon prize draw. Prizes are original novelty items: acrylic charms, eco hand warmers, and mini cotton. Each day's prizes are available while supplies last.

@cosme STORE Hakodate TSUTAYA BOOKS

Renewal opening date: November 13 (Friday), 2026

Location: Hakodate TSUTAYA BOOKS, 1st floor

Hours: 11:00 AM to 8:00 PM

Official website: https://www.cosme.net/store/

More details: https://www.hakodate-t.com/?p=55061

Store Information

Hakodate TSUTAYA BOOKS opened in December 2013 as a place that connects people with one another and with culture. Through books, miscellaneous goods, a cafe, and a restaurant, it helps visitors discover new things they love.

Address: 85-1 Ishikawa-cho, Hakodate, Hokkaido

Phone: 0138-47-2600

Hours: 9:00 AM to 10:00 PM

Website: https://www.hakodate-t.com/

Facebook: https://www.facebook.com/t.hakodate/

X: https://x.com/hakodate_t

Instagram: https://www.instagram.com/hakodate_tsutaya.books/

Online store: https://shopping.geocities.jp/hkd-tsutayabooks/