Flora Notis JILL STUART, a brand that proposes a refined lifestyle wrapped in floral scents, will open a new store on the 2nd floor of the main building of Isetan Shinjuku on December 9 (Wed), 2026. The opening brings an early sale of three new scents inspired by the signature fragrance "Iconic Bloom" and a new size, along with purchase gifts.
Store Information
Flora Notis JILL STUART Isetan Shinjuku
- Opening: December 9 (Wed), 2026
- Address: Isetan Shinjuku Main Building 2F, Isetan Beauty Cosmetics (イセタン ビューティー コスメティックス), JILL STUART / Flora Notis JILL STUART, 3-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022
- Hours: 10:00 AM to 8:00 PM (hours may change depending on circumstances)
- Phone: 03-6457-7580 (phone inquiries start on December 9 (Wed))
Iconic Bloom New Items
The sense of happiness that fills you when you look at, touch, and smell flowers. Mindful scents that stay close to the heart, born from "Flower Meditation*." Iconic Bloom, the brand's signature fragrance, embodies this philosophy of Flora Notis.
Three scents inspired by the "memories of happiness" that live in the heart of brand founder Jill Stuart will be released together with a new 100 mL size.
Iconic Bloom Innocent Azure (イノセントアジュール) Eau de Parfum
Scent family: Floral Musk
Under a sky of pure blue, the poised look of white flowers filling a field melts away what has built up deep in the chest and leads to a sense of release. Each touch of freshness awakens the pure joy felt in childhood, and the heart gradually returns to a cloudless transparency. It is a pure, gentle floral musk that portrays a heart freed from everything, wrapped in the azure of the sky and the presence of white flowers.
Iconic Bloom Alluring Gaze (アリューリングゲイズ) Eau de Parfum
Scent family: Floral Chypre
On a runway where the work you sent out takes the spotlight, you are showered with swirling camera flashes and applause. After the show, as you head to the after-party with the echo of applause still lingering, your eyes suddenly meet someone's amid the bustle. The deep crimson bouquet that person offers draws your heart in like fate and leads you into a world for just the two of you. It is a moment where exhilaration, excitement, dizziness, and a quiet sense of danger melt together, and a flower handed over by one person that stays in memory longer than the runway lights. The result is a deep, glossy, and captivating floral chypre.
Iconic Bloom Vestige of Us (ヴェスティージオブアス) Eau de Parfum
Scent family: Floral Citrus
At dusk, when the sky and ground are both tinged pale gold and the boundaries of the world soften slightly, a memory suddenly returns of a small bouquet exchanged with a friend in childhood. The colors of the layered flowers, the warmth left in the palm, and innocent laughter echoing in the evening come back. The color of the sky, which hints at the loneliness of parting at the end of the day, brings a touch of wistfulness. It is a floral citrus that reflects the unfading radiance of friendship and wraps you in gentle warmth.
Iconic Bloom Eau de Parfum 100 mL
Scent family: Fresh Floral
Like the moment you see, touch, or smell a flower, this fragrance stirs your emotions and awakens a sense of happiness. It is the brand's signature fragrance, born from "Flower Meditation*."
Features Shared by All Scents
Euphoric Bloom Accord (ユーフォリックブルームアコード)
An original accord that evokes the happiness of being surrounded by freshly opened flowers.
Materials
- Contains an absolute obtained from about 200,000 Turkish damask roses, of which only about 1 kg can be extracted.
- Natural-origin alcohol and fragrance ingredients bring the natural origin index to a maximum of 98%.* The figures are Iconic Bloom 96%, Innocent Azure 97%, Alluring Gaze 96%, and Vestige of Us 98%. (*In accordance with ISO 16128, including water)
Turkish damask rose
The damask roses that bloom in this region are picked carefully by hand in the early morning, when their scent is at its peak, so that none of the fragrance is lost, as if to capture the beauty of "this very moment." The absolute extracted without heat is so rare that only 1 kg can be obtained from about 200,000 flowers, and its scent has both sweetness and depth with warmth. Flora Notis chose it as the main material of Iconic Bloom because it resonates with the charm of this flower.
*Flower Meditation: using the five senses, including sight, smell, and touch, to focus on the beauty and scent of flowers, face your inner self, and settle the mind.
Product Details and Release Dates
Iconic Bloom Innocent Azure Eau de Parfum, Iconic Bloom Alluring Gaze Eau de Parfum, Iconic Bloom Vestige of Us Eau de Parfum
- Price: 30 mL ¥9,900 (¥9,000 excluding tax) each / 100 mL ¥22,000 (¥20,000 excluding tax) each
- Early sale: December 9 (Wed), 2026 at Isetan Shinjuku and Isetan Beauty Online (イセタン ビューティー オンライン)
- Release: December 11 (Fri), 2026 on the official online shop
- Reservations: Start on November 13 (Fri), 2026 on the official online shop. Reservations are not accepted at Isetan Shinjuku.
Iconic Bloom Eau de Parfum
- Price: 100 mL ¥22,000 (¥20,000 excluding tax)
- Early sale: December 9 (Wed), 2026 at Isetan Shinjuku and Isetan Beauty Online
- Release: December 11 (Fri), 2026 at all Flora Notis JILL STUART stores and on the official online shop
- Reservations: Start on November 13 (Fri), 2026 at all Flora Notis JILL STUART stores and on the official online shop. Reservations are not accepted at Isetan Shinjuku.
Purchase Gifts
Isetan Shinjuku
From December 9 (Wed), 2026, "Iconic Bloom" samples (1.8 mL) are available depending on the amount spent on Flora Notis JILL STUART products.
- ¥9,900 or more (tax included): One scent of your choice from Iconic Bloom (1.8 mL sample), for the first 300 customers
- ¥22,000 or more (tax included): A "Discovery Box" with all four Iconic Bloom scents (1.8 mL samples), for the first 300 customers
Gifts are limited in number and may run out. One per customer.
Official Online Shop
Round 1
A "Discovery Box" is given with purchases of ¥22,000 (tax included) or more that include Iconic Bloom, which goes on sale on December 11 (Fri).
- Period: 10:00 AM on November 13 (Fri), 2026 to 9:59 AM on December 11 (Fri), 2026
- Eligible products:
- Iconic Bloom Eau de Parfum (100 mL)
- Iconic Bloom Innocent Azure Eau de Parfum (30 mL / 100 mL)
- Iconic Bloom Alluring Gaze Eau de Parfum (30 mL / 100 mL)
- Iconic Bloom Vestige of Us Eau de Parfum (30 mL / 100 mL)
- Iconic Bloom Eau de Parfum (30 mL) is not eligible.
- Delivery will be on or after December 11.
Round 2
A "Discovery Box" is given with purchases of ¥22,000 (tax included) or more of Flora Notis products.
- Period: From 10:00 AM on December 11 (Fri), 2026 until supplies run out
- Eligible products: All products on sale on the official online shop
Other Stores
From December 11 (Fri), 2026, an "Iconic Bloom 1.8 mL sample" is given with purchases of ¥9,900 (tax included) or more.
About Flora Notis JILL STUART
The name "Flora Notis" means "the essence of flowers" in Latin. The brand reflects the devotion and feelings of New York-based fashion designer Jill Stuart for the flowers she loves, and proposes a refined lifestyle wrapped in floral scents. Its lineup blends the essences of more than 70 carefully selected flowers* using specialized techniques. The brand says the life force hidden in flowers and the fresh, rich scent of just-picked blooms enrich the heart and bring out each person's own beauty.
*Total across all products
