Azumino Kochouan, the brand behind popular products like Torokeru Nama Daifuku, operated by Watahan Mihara Shoten Co., Ltd. (Azumino City, Nagano Prefecture, President: Tomohiro Kitazawa), has announced that their signature product Harapeko Cheesecake has won the Excellence Award in the Sweets Division at the Bento & Deli Grand Prix 2026. The product was selected from over 15,000 entries submitted to the Delicatessen Trade Show hosted by the Japan Supermarket Association.
A Playful Take on Classic Swiss Cheese
The Harapeko Cheesecake features a playful design inspired by traditional "hole-filled cheese," with each piece handcrafted by skilled artisans. The cheesecake offers a rich yet balanced flavor profile, combining sweetness and acidity in a way that appeals to all generations, from children to adults. The secret to its delicious taste lies in the unique craftsmanship that blends Shinshu natural cheese with creamy cheese, creating a refreshing yet rich flavor.
This product is perfect not only for home enjoyment but also as a gift or special occasion dessert.
Special Sales Event to Celebrate the Award
To commemorate winning the Excellence Award in the Sweets Division at the Bento & Deli Grand Prix 2026, Azumino Kochouan will hold a special sale of the Harapeko Cheesecake at their Azumino Main Store. The product is normally available only through their online shop and at Azumino Milk (open during summer season).
Sale Details
- Sale Dates: January 17 (Sat) to 18 (Sun), 2026
- Location: Azumino Main Store (5564-26 Toyoshina, Azumino City, Nagano Prefecture)
- Price: 2,139 yen (tax included)
- Quantity: Limited to 50 pieces per day
*Sales will end when stock runs out.
Regular Sales Channels
- Online Shop
- Azumino Milk (Summer season only: March to October)
*Prices differ between online shop and in-store sales.
Official website: https://kochouan.jp/
For more Azumino Kochouan products, visit the online shop:
