BEAMS is marking its 50th anniversary with "BEAMS 50 Festival" (BEAMS Gojussai), a summer festival planned by staff from its western Japan stores, held on Friday, September 11 and Saturday, September 12, 2026, at GRAND GREEN OSAKA's Rohto Heart Square Umekita.
Under the 50th-anniversary slogan "Ready, Happy, Go! Onward to the world, having fun all the way," BEAMS is diving into the world of the Japanese summer festival for this event.
Visitors, passersby, and local residents alike are invited into a space reimagined in BEAMS's own style, where smiles come naturally as people mix together. Centered on BEAMS staff from western Japan, the festival brings 50 experiences tied to the 50th anniversary, made together with the local community.
More details are available on BEAMS's official news page.
Event Overview
- Event name: BEAMS 50 Festival
- Dates and times:
- Friday, September 11, 2026: 5:00 PM to 9:00 PM
- Saturday, September 12, 2026: 11:00 AM to 8:00 PM
- Venue: GRAND GREEN OSAKA, Rohto Heart Square Umekita (5 Ofukacho, Kita-ku, Osaka City, Osaka) — directly connected to the Umekita underground exit of JR Osaka Station; an all-weather event space inside Umekita Park
- Admission: Free (some content and food and drink are paid)
- Organizer: BEAMS Co., Ltd.
- Support: Osaka City Kita Ward
- Sponsors: Zojirushi Corporation / Cow Brand Soap Kyoshinsha Co., Ltd. / Roland Corporation
- Cooperation: Osaka City Kita Ward Council of Local Women's Organizations
Entry may be restricted for safety depending on how crowded the venue gets on the day. The event goes ahead rain or shine, though it may be cancelled or changed in severe weather. Drinking and smoking are prohibited by law for anyone under 20 (ID may be requested when buying alcohol). Some content and food and drink require payment. Media and event staff may be filming at the venue, so visitors could appear in footage. The organizer is not responsible for any accidents or theft at the venue.
Main Content at "BEAMS 50 Festival"
1. Yagura Stage
Set up under a large roof, the yagura (festival tower) anchors a lineup of varied stage acts across the two days.
Friday, September 11
- 50 Festival Music Live: Isono-kun (of YONA YONA WEEKENDERS)
- 50 Festival Music Live: Zα SAVAGE
Saturday, September 12
- 50 Festival Music Live: Kunijima High School Wadaiko Club
- BEAMS Bon Odori (cooperation: Osaka City Kita Ward Council of Local Women's Organizations)
- Bingo Tournament for Prizes (with Harukaze ni Tsugu and Suisei Cheek Dance)
- Kids Disco with DJ JETMAN
- Kids' Rock-Paper-Scissors Tournament with DJ JETMAN (for elementary-school-age visitors and younger)
Performers
Isono-kun (of YONA YONA WEEKENDERS)
Frontman of the three-piece band YONA YONA WEEKENDERS, known for "good music to drink to" with roots in melodic hardcore and punk, and prized for his groovy, expressive voice. He likes sake, ramen, and Nogizaka46. The band released its major-label debut single "Ii Yume" through Speedstar Records on April 7, 2021. Since then he has kept up a steady stream of releases and drawn attention for collaborations with fellow musicians such as Takeshi Arai (the band apart), Chung-ho Sai (bonobos), Ikuko Harada (Clammbon), and Ai Otsuka. Beyond music, he's also known for the talking and writing skills he honed as an office worker — writing lyrics and music, running a column that mixes ramen and music, and hosting a regular radio segment. He has also starred in YYW's music videos alongside notable actors and comedians such as Sisonne, Yosuke Kubozuka, and Rie Tomosaka, staying active across a wide range of fields.
Zα SAVAGE
A new-generation improvisational instrumental band made up of junior high and high school students. Their defining trait is a live style built around improvisation — rather than replaying a fixed arrangement, they build music in the moment based on the day's atmosphere, the crowd's energy, and the chemistry between members. Drawing on backgrounds in funk, jazz, and rock, they cross genre and generational lines on stage. Practice and session videos filmed in a tatami room have racked up millions of impressions on social media and drawn coverage from TV and web media. This year they were among the youngest acts ever to play the Naeba Shokudo stage at FUJI ROCK FESTIVAL '26, drawing the stage's biggest crowd yet.
Osaka Prefectural Kunijima High School Wadaiko Club
Formed in 2000, the club has performed at local festivals, welfare facilities, schools, and companies, and takes part in taiko exchange events and competitions. It is especially active from summer through autumn, performing at festivals and events around Osaka, and treats every performance as a valued encounter while practicing daily to improve.
Harukaze ni Tsugu
A Yoshimoto Kogyo comedy duo (Tonzu as the straight man, Hanabi as the funny man). They made the finals of "THE W 2023" shortly after their April 2023 debut and are a promising young duo active across radio and YouTube.
Suisei Cheek Dance
A comedy duo formed in 2016. They placed runner-up at the 2025 "ytv Manzai Newcomer Award," an up-and-coming act in comedy competitions, bringing solid skill and quick-paced talk to liven up the event.
DJ JETMAN
A trio newly formed in 2018, bringing together MASARI-sensei — a nursery school director who also produces kids' areas at music festivals nationwide — DJ大工マン, who is also a father of two, and Fukuoka-based OHIGEMAN, who is skilled on the MPC. Drawing on MASARI-sensei's experience in childcare, the group brings a fresh style of rhythm-based movement play to festivals, nurseries, kindergartens, and commercial facilities.
Emcee: Yuri Hiro
Served as a newscaster at NHK for seven years. During that time she interviewed a wide range of people, from celebrities to local residents, conducting more than 4,000 interviews in total. She has worked across many roles, from news-program caster and reporter to sports caster, and in the latter half of her career gained extensive experience interviewing sports teams and athletes, hosting in-program tie-in talks, and emceeing events.
2. Ennichi Booths
Classic festival games get a BEAMS-style twist, with hands-on content that can hook visitors of any age.
Lineup: yo-yo fishing, super-ball scooping, shooting gallery, ring toss, print-sticker photo booth, and the 5.0 kg Challenge
3. Food, Retail, and Workshops
More than 25 booths gather from stores with deep ties to BEAMS's Kansai staff and locally beloved shops known for their craft, offering everything from bread and coffee to izakaya dishes and sweets.
Food booths (in alphabetical order): BREADMAN (bread) / City Lights: Donuts (sweets) / Dim store (sweets) / heath (cafe) / KITO FOREST MARKET SHIMOICHI (craft beer) / No.13 x Uedatoriya (alcohol and yakitori, a collaboration booth) / OURLOG COFFEE ROASTERS (cafe) / That's Pizza & FAT DOG STAND (pita bread and drinks, a collaboration booth) / Kankyo to Yamaneko (Asian food and alcohol, a collaboration booth) / Yokome (ethnic food)
Some booths keep different hours; note that BREADMAN, for instance, is scheduled to open at 12:00 PM on Saturday, September 12 only.
Retail and hands-on booths (in alphabetical order): acci (flower shop) / CHAORAS (tenugui) / EPOCH (apparel) / flat. (vintage vases) / FRED STORE (apparel goods) / KOBE-ZAC (bags) / mizuebag (fashion goods) / pigsty (vintage clothing) / So Good Sisters (fashion goods) / THE BEST SHOP (vintage clothing) / ten. Goods & Grocery (miscellaneous goods) / @yuma mimi_jewe (ear jewelry and jagua tattoos) / Kotaro Kimura (portrait sketches) / Samohan Market (miscellaneous goods) / 山粋 (pottery) / 利口. (apparel)
BEAMS digroo
BEAMS's official resale service buys back and maintains clothing purchased at BEAMS before passing it on to a new owner, offering the fun of digging through BEAMS's own archives. Official site: https://digroo.beams.co.jp
Kojin Shoten | B-jirushi Market | BEAMS's Seal of Approval
A project built on BEAMS staff's own eye for quality, introducing items each staffer has selected from their personal point of view. Official site: https://www.beams.co.jp/special/bjirushi_market/kojin-shoten/
4. Kanpai-dokoro (Toast Corner)
As a gathering spot for the toast that no festival is complete without, a long OSB-wood counter styled after standing bars and tachinomi corners creates a space for visitors to mingle.
5. BEAMS 50 Festival — After Party
After the main event wraps on Saturday, September 12, the celebration moves about a one-minute walk away to Time Out Market Osaka for an after-party. Shifting from bon odori to dance music, the night brings DJ sets and dance performances together for a special evening of even deeper local community crossover.
DJ: Takkyu Ishino / Nazanael (FULLHOUSE) / cazbow (FULLHOUSE) / Rico
Live: WILYWNKA
Dance: Shigekix / NEWTRAD (STR, RIKU, MAXIMA) / JUGGLESS (ASATO, Daiki, yoo) / Stylez Thesis (minix, moco, nebulas) / Amichoke / Mahogany / MFlow / TK (dance MC)
After-party overview
- Date and time: Saturday, September 12, 2026, 8:00 PM to 11:00 PM (last food order 10:00 PM, last bar order 10:30 PM, close 11:00 PM)
- Venue: Time Out Market Osaka, stage-side area (5-54 Ofukacho, Kita-ku, Osaka City, Osaka — GRAND GREEN OSAKA South Building, basement 1F)
- Admission: ¥2,000 (includes one drink)
- Organizer: BEAMS Co., Ltd.
- Sponsors: Time Out Market Osaka / Roland Corporation
Advance payment is available; check Time Out Market Osaka's official site for details: https://www.tablecheck.com/time-out-market-osaka/reserve?menu_items=6a7c5509f419ca062ff2a630
Drinking and smoking are prohibited by law for anyone under 20 (ID may be requested when buying alcohol). Check Time Out Market Osaka's official site for opening hours. Entry may be restricted for safety depending on how crowded the venue gets on the day. The performer lineup is subject to change, and ticket refunds will not be issued for any such changes. The event goes ahead rain or shine, though it may be cancelled or changed in severe weather.
Performers
Takkyu Ishino
Formed Denki Groove with Pierre Taki and others in 1989. Released his first solo album, "DOVE LOVES DUB," in 1995, around when he began DJing in earnest. From 1997 he became increasingly active overseas, especially in Europe, and in 1998 he played before 1.5 million people at the Final Gathering of Love Parade, the world's largest techno festival, in Berlin. From 1999 to 2013 he hosted WIRE, Japan's largest indoor rave drawing more than 10,000 people, energetically introducing overseas DJs and artists to Japanese audiences. In July 2012 he released the two-disc "WIRE TRAX 1999-2012," compiling WIRE compilation tracks from 1999 to 2011 alongside unreleased material. In December 2015 he was the only Japanese artist to remix "Tutti Frutti," a single from New Order's album "Music Complete." In August 2016 he released "LUNATIQUE," his first solo album in six years, followed by remix album "EUQITANUL" in December. On December 27, 2017 he released solo album "ACID TEKNO DISKO BEATz," and on January 24, 2018 released "Takkyu Ishino Works 1983-2017," an eight-disc collection of his solo work. He remains active as a DJ, producer, and remixer. Website: www.takkyuishino.com
Nazanael (FULLHOUSE)
A member of FULLHOUSE, a DJ collective based at Osaka club CIRCUS. Centered on bass music, he crosses genres including techno, electro, and tribal, reading the floor with a free sensibility that resists any single mold. Highly trusted on his home Osaka floor, he has played the globally known "Boiler Room" in Osaka twice, in 2023 and 2025, connecting deeply with the audience and leaving a strong impression. As part of FULLHOUSE he has also played major domestic festivals including FUJI ROCK FESTIVAL and Asagiri JAM, delivering consistently compelling sets from stages of tens of thousands down to intimate club floors.
cazbow (FULLHOUSE)
A member of the Osaka-born DJ collective FULLHOUSE, and, since 2025, also a member of posit, a Fukuoka-based party. Building the floor with an instinct honed through experience, he's a utility player centered on house who covers a wide range of genres without letting the momentum stop. He has played STAR FESTIVAL, run by his home club CIRCUS, as well as major festivals such as FUJI ROCK and SUMMER SONIC, and continues to play dance music around the country.
Rico
Live
WILYWNKA
Born in 1997 in Osaka Prefecture, working in hip hop and rap and based between Tokyo and Osaka. Known for a distinctive voice, melodic flow, and lyrics that mix real emotion with everyday life, he has earned high regard both inside and outside the scene. He stood out from his teens and began working solo in earnest in 2018; from 2020 to 2023 he was also a member of Hentai Shinshi Club. Since his debut work "SACULA" he has steadily released music, putting out his fourth album, "90's Baby," in 2024. Staying true to an authentic hip-hop style while keeping a fresh sensibility, he has established himself as an artist of a new generation. He has played domestic festivals and collaborated with brands, and is also a cultural figure beyond music.
Instagram: https://www.instagram.com/wilywnka
X: https://x.com/wilywnka
YouTube: https://www.youtube.com/c/wilywnka
TikTok: https://www.tiktok.com/@wilywnka__
Fan club: https://bit.ly/WILYWNKAKIDS
Dance
Shigekix
Joined KOSÉ 8ROCKS for D.LEAGUE's 24-25 season. Started breaking at age 7. Won bronze at the 2018 Buenos Aires Youth Olympics. Became the youngest-ever winner of Red Bull BC One World Final in 2020. Won the JDSF All Japan Breaking Championship three years running, in 2021, 2022, and 2023. Won gold at the 2023 Asian Games and secured a berth at the 2024 Paris Olympics, where he served as flag bearer at both the opening and closing ceremonies. With more than 50 international competition wins to his name, he is one of Japan's leading breakdancers.
NEWTRAD (STR, RIKU, MAXIMA)
JUGGLESS (ASATO, Daiki, yoo)
Stylez Thesis (minix, moco, nebulas)
Amichoke, Mahogany, MFlow, and TK (dance MC)
