MARU Corporation (headquartered in Shibuya, Tokyo; President: Konami Nishino) will launch a limited-time sale of BellFrites Belgian frites made with carefully selected Hokkaido potatoes at Candyapple AEON MALL Nagakute on Saturday, February 7, 2026.
Background: Bringing Authentic "Frites Culture" to Aichi
In Europe, particularly Belgium, frites (French fries) are not just a side dish but a main culinary attraction essential to daily life. The company aims to recreate this rich "frites culture" in Aichi Prefecture, one of Japan's premier food destinations.
In pursuit of the ultimate texture that suits Japanese palates, they arrived at a fusion of "carefully selected Hokkaido potatoes" and "authentic double-frying technique."
*Potato varieties change seasonally
To commemorate the opening of BellFrites, a new frites specialty store brand in Tokyo, they will offer a limited-time sale at Candyapple AEON MALL Nagakute in Daikanyama.
Three Commitments of "Frites"
1. 100% Hokkaido Potatoes: Commitment to Variety and Freshness
After visiting production areas across Japan, they carefully select Hokkaido potatoes most suitable for frites. By sourcing the best variety for each season, customers can enjoy the strong natural sweetness and rich aroma of the potatoes.
Additionally, unlike commonly distributed frozen products, directly delivered potatoes are cut fresh on-site and cooked to order.
*Production areas change seasonally.
2. Crispy Outside, Fluffy Inside: Traditional "Double-Frying" Method
Following authentic Belgian tradition, they employ a double-frying process in oil at different temperatures. The surface of the thick-cut potatoes becomes remarkably crispy, while the inside achieves a fluffy, freshly-steamed texture.
*Photos show the fresh state before frying.
3. Over 10 "Dipping Sauces" to Enhance Individuality
To keep the experience enjoyable until the last bite, sauces are essential. In Belgium, dipping in mayonnaise is the standard.
Classic "Mayonnaise" that brings out the richness of eggs
Luxurious Aromatic "Rich Black Truffle Mayo"
Perfect Match The unbeatable combination of mentaiko and potatoes in "Mentaiko Mayo"
With over 10 diverse lineup options, customers can customize according to their daily mood.
*At AEON MALL Nagakute, several varieties will be available rather than the full selection.
Photo shows Large size topped with Truffle Mayo and Parmesan cheese.
Standard Menu (Tax Included)
Belgian Frites (M・L)
From ¥500
Authentic Belgian-style potatoes. Choose your size.
Dipping Sauce
From ¥100 each
Store Information
Store Name: Daikanyama Candyapple
Launch Date: Friday, February 6, 2026
Location: 〒480-1128 1st Floor, 501 Katsunezuka, Nagakute City, Aichi Prefecture
Business Hours: 10:00 AM to 9:00 PM
Closed: Irregular holidays
