BON TON TOYS (https://bontontoys.jp), the Dutch plush toy brand known for its playful designs, has launched two new lines in Japan: The Moods, a colorful character collection designed for playful adults, and PETS, a series of cute pet and animal plush toys. Both lines are now available through marcs STORE's official online shop, its Rakuten Ichiba store, and interior and lifestyle shops nationwide, imported and distributed in Japan by MARCS INTERNATIONAL.
BON TON TOYS is a historic plush toy maker founded in the Netherlands in 1933. In its craftsmanship, the brand places top priority on protecting children's happiness and future, aiming not only for the sense of joy that comes from touching and holding its plush toys, but also for the wellbeing of the environment that today's and tomorrow's children will inhabit.
Made with careful attention to detail and traditional craftsmanship, using carefully selected, durable materials, The Moods and PETS carry forward the design quality BON TON TOYS has built over its long history as new additions to the lineup. The stuffing uses 100% eco-friendly recycled material.
The Moods Series
Catchphrase: "Good mood, bad mood... still cute."
This series is a colorful, fluffy character collection designed for playful adults. Some days are happy, and some days just feel a little off — The Moods turns those familiar, everyday feelings into characters. It was born out of an interest in emotional expression and relatable, offbeat humor.
GLIMPY
"Quietly happy. No reason needed."
Nothing special happened, but somehow you're just gently, quietly content.
MUMBLE
"Talks a lot. Makes little sense."
Letting off steam by rambling about things that don't really mean much.
BLUEMOO
"Not sure what's going on. Still processing."
Not quite sure what's happening, and still trying to work it out.
TUTTI
"Big personality. Hair agrees."
With an explosive hairstyle to match, this one has plenty of personality.
PETS Series
This series updates the tradition of cute dog, cat, and other animal plush toys that BON TON TOYS has carried on since its founding. It's defined by its soft texture and endearing faces and expressions.
Some items come in gift boxes, making them a welcome choice whether given or received as a gift.
Product Details
The Moods Series — Plush Toys
From left:
- Glimpy — ¥3,960 (tax included), Size: W21 x D7 x H21 cm
- Mumbel — ¥3,740 (tax included), Size: W20 x D8 x H20 cm
- Bluemoo — ¥3,960 (tax included), Size: W21 x D7 x H21 cm
- Tutti — ¥3,960 (tax included), Size: W40 x D10 x H27 cm
Material: Polyester, nylon, recycled polyester
Keychain
Price: ¥2,970 (tax included) for all designs
From left: Glimpy, Mumbel, Bluemoo, Tutti
Size: W15 x D6 x H12 cm (Glimpy), W15 x D6 x H15 cm (Mumbel), W14 x D6 x H15.5 cm (Bluemoo), W14 x D4 x H14.5 cm (Tutti)
Material: Polyester, nylon, recycled polyester
PETS Series
From left:
- Dolly the ragdoll 23cm — ¥5,830 (tax included), Size: W15.5 x D26 x H19 cm
- Dax the Dog 25cm — ¥3,960 (tax included), Size: W10 x D27 x H17 cm
- Burnese Moutain Dog 18cm — ¥3,960 (tax included), Size: W11 x D15 x H15.5 cm
- Labrador 18cm — ¥3,630 (tax included), Size: W14 x D16.5 x H16 cm
- Ragdoll 18cm — ¥3,630 (tax included), Size: W12 x D17 x H16 cm
- St.Barnard 18cm — ¥3,630 (tax included), Size: W12 x D13.5 x H16 cm
Material: Recycled polyester
From left:
- Sheepdog 18cm in GB — ¥4,400 (tax included), Size: W11 x D13.5 x H16 cm
- Labradoodle 18cm in GB — ¥4,070 (tax included), Size: W9.5 x D16 x H16 cm
- British Shorthair 18cm in GB — ¥4,070 (tax included), Size: W11.5 x D17 x H16 cm
About BON TON TOYS
Founded in the Netherlands in 1933, BON TON TOYS is a historic plush toy maker. In its craftsmanship, the brand places top priority on protecting children's happiness and future, aiming not only for the sense of joy that comes from touching and holding its plush toys, but also for the wellbeing of the environment that today's and tomorrow's children will inhabit.
For example, the brand takes various measures to be considerate of nature, using durable materials chosen to minimize waste and making use of recycled materials to produce environmentally friendly plush toys. BON TON TOYS believes this kind of care in its manufacturing helps create a happier environment for children in the future.
Last September, BON TON TOYS obtained B Corp certification, a label awarded only to companies with a high level of public benefit, based on their activities across areas such as environmental consideration and social fairness.
