Two new capsule toys based on popular treats from the Nekoneko and GUILTY’S brands, both run by 株式会社オールハーツ・カンパニー, will go on sale from early December 2026. One turns Nekoneko Shokupan, the cat-shaped bread, into mini pouches, and the other recreates popular flavors from GUILTY’S, a specialty shop for big soft cookies 13 cm in diameter, as miniature charms. Both are sold exclusively at #C-pla capsule toy specialty stores nationwide.
Two Capsule Toys, One Launch
The Nekoneko Shokupan Pouch is a double pouch modeled on the real bread packaging, with a mini pouch of Nekoneko Shokupan inside a transparent pouch. The GUILTY’S Miniature Charm recreates the fillings and toppings of popular flavors in three dimensions. Both are detailed replicas of the real products, and both can be attached to a bag or simply displayed. The capsule toys are available in limited quantities.
- Release dates may vary by region and store.
- Stock quantities differ from store to store.
- For store information nationwide, see the #C-pla official website: https://toshin.jpn.com/shop/
- Photos may differ slightly from the actual products.
Nekoneko Shokupan Pouch
The popular cat-shaped Nekoneko Shokupan makes its first appearance as a mini pouch. The transparent outer pouch is modeled on the actual packaging, and the freshly baked look of the bread is recreated in fine detail.
- Release date: Scheduled to go on sale gradually from early December 2026
- Where to buy: Exclusively at #C-pla capsule toy specialty stores nationwide
- Price: ¥500 per try (tax included), 6 types in total
- Released by: 株式会社トーシン
Plain (プレーン)
A mini pouch of Nekoneko Shokupan's classic Plain flavor. It recreates the color of the dough, which is made with 100% milk, and its moist texture in detail.
Calico Cat (三毛猫)
A mini pouch of the Calico Cat flavor, which has a calico-cat pattern. It realistically recreates the three types of dough: plain, caramel, and black cocoa.
Cheese (チーズ)
*Availability of the actual product varies by store.
A mini pouch of the Cheese flavor, a lesser-known favorite. It recreates the texture of the lightly sweet dough with cheese kneaded in. It can be attached to a bag.
Smooth Red Bean Paste (こしあん)
*Availability of the actual product varies by store.
A mini pouch of the Smooth Red Bean Paste flavor, with a Japanese-style taste. Even the pattern of the red bean paste folded into the dough is faithfully reproduced.
Chocolate (チョコ)
*Availability of the actual product varies by store.
A mini pouch of the Chocolate flavor. It recreates the texture of bread made with cocoa-powder dough, chocolate chips, and roasted walnuts in fine detail.
Strawberry Milk (いちご牛乳)
*This flavor of the actual product is currently discontinued. The official online store will sell it as a limited item to commemorate the capsule toy launch.
A mini pouch of the Strawberry Milk flavor, which appeared as a seasonal limited item. It recreates the strawberry-flavored dough and the swirl pattern made by rolling in chunky strawberry jam.
GUILTY’S Miniature Charm
Five popular flavors from GUILTY’S, which has drawn attention for its indulgent treats, appear for the first time as miniature charms. The charms reproduce the heavily topped "GUILTY" look that the shop is known for, including marshmallows, caramel biscuits, and bacon. Each one can also be used as a decoration for a bag or pouch.
- Release date: Scheduled to go on sale gradually from early December 2026
- Where to buy: Exclusively at #C-pla capsule toy specialty stores nationwide
- Price: ¥400 per try (tax included), 5 types in total
- Released by: 株式会社トーシン
Cocoa Marshmallow Cookie (ココアマシュマロクッキー)
A miniature charm of the most popular flavor, Cocoa Marshmallow Cookie. It recreates the cookie topped with two more kinds of cookies and a marshmallow, a look and texture that are fun in their own right.
Dubai Chocolate Cookie (ドバイチョコクッキー)
A miniature charm of the Dubai Chocolate Cookie, a very popular flavor with the crunchy texture of Dubai chocolate. The chocolate coating and pistachios on top are reproduced in detail. It brings a flavor that has been a hot topic on social media down to miniature size.
Thick-Cut Bacon & Juicy Maple (厚切りベーコン＆じゅわっとメイプル)
A miniature charm of the Thick-Cut Bacon & Juicy Maple flavor, whose sweet-and-salty taste is hard to resist. The thick-cut bacon and black pepper topping are recreated realistically, giving it a playful look.
Caramel Apple Crumble (キャラメルアップルクランブル)
A miniature charm of the Caramel Apple Crumble flavor, a favorite among those in the know, with the texture of baked apple and walnuts. The crumble, apple, and caramel sauce toppings are recreated in fine detail.
Honey Baked Fromage (ハニーベイクドフロマージュ)
*This flavor of the actual product is currently discontinued. The official online store will sell it as a limited item to commemorate the capsule toy launch.
A miniature charm of the Honey Baked Fromage flavor, made for cheese lovers. It recreates the thickly drizzled cheese sauce and the cheddar cheese topping for an all-cheese look.
Early Sales at the Online Store and Select Stores
The official online store オールハーツモール (https://allhearts-mall.jp/collections/capsuletoy) will begin early sales of complete sets containing every type on Tuesday, November 24, 2026. Early sales will also take place at three Heart Bread ANTIQUE stores:
- Heart Bread ANTIQUE AEON MALL Shin-Rifu (ハートブレッドアンティーク イオンモール新利府店)
- Heart Bread ANTIQUE AEON MALL Hamamatsu Shidoro (ハートブレッドアンティーク イオンモール浜松志都呂店)
- Heart Bread ANTIQUE TRESSA Yokohama (ハートブレッドアンティーク トレッサ横浜店)
The online store also offers the two launch commemoration sets below. See the online store for details on the complete sets. Shipping is charged separately for items not labeled as shipping included.
Nekoneko Shokupan Capsule Toy Launch Commemoration Set: 1 Capsule Toy + 6 Nekoneko Shokupan Flavors (Shipping Included)
- Sales period: From Tuesday, November 24, until sold out
- Price: ¥1,900 per set (tax included)
- Delivery method: Frozen delivery
- Contents: 1 Nekoneko Shokupan Pouch (one random type out of 6) and 6 slices of Nekoneko Shokupan (all 6 flavors, single-slice cut)
GUILTY’S Capsule Toy Launch Commemoration Set: 1 Capsule Toy + 1 Cookie (Shipping Not Included)
- Sales period: From Tuesday, November 24, until sold out
- Price: ¥1,400 per set (tax included)
- Delivery method: Frozen delivery
- Contents: 1 GUILTY’S Miniature Charm (one random type out of 5), 1 GUILTY’S cookie (one random flavor out of 4*), and 1 GUILTY’S Original Gift BOX
*The cookie is chosen at random from Cocoa Marshmallow Cookie, Dubai Chocolate Cookie, Caramel Apple Crumble, and Honey Baked Fromage. Thick-Cut Bacon & Juicy Maple is not included in the set.
Social Media Giveaways
Limited-time giveaway campaigns will run on social media. For how to enter and other details, follow the relevant official account and watch for updates.
Nekoneko Shokupan Capsule Toy Launch Commemoration Campaign
- Period: Tuesday, November 24 to Monday, November 30, 2026
- Prize: All 6 types of the Nekoneko Shokupan Pouch, given to a total of 12 winners by lottery
- How to enter: Follow the official Nekoneko Shokupan social media account and watch for updates
GUILTY’S Capsule Toy Launch Commemoration Campaign
- Period: Tuesday, December 1 to Monday, December 7, 2026
- Prize: All 5 types of the GUILTY’S Miniature Charm, given to a total of 10 winners by lottery
- How to enter: Follow the official GUILTY’S (shared with Heart Bread ANTIQUE) social media account and watch for updates
