BOSS SIMPLE STYLE Black and Café Latte Now Available Exclusively at AEON Group Stores Nationwide

Two new bottled coffee drinks under the BOSS brand are now exclusively available at AEON Group stores nationwide. Suntory Beverage & Food began selling "BOSS SIMPLE STYLE Black" and "BOSS SIMPLE STYLE Café Latte" on April 21. In addition, three existing AEON Group-exclusive products — "GREEN DA·KA·RA Fragrant Barley Tea (650ml and 2L)" and "Iyemon Thick Jasmine Tea" — will receive package renewals starting May 26.

BOSS SIMPLE STYLE Series

The BOSS SIMPLE STYLE series takes its name from the concept of a simple, versatile style suited to any daily scene or lifestyle.

Packaging

The packaging places the BOSS brand name and logo front and center, with a design that highlights the visual clarity of the liquid's color to convey a light drinking experience. The side panel also carries TOPVALU's unique "Environment-Conscious 3R Mark (Recycle)," reflecting AEON's approach to sustainability.

BOSS SIMPLE STYLE Black

Developed in collaboration with Suntory's coffee roastery, this variety uses a roasting method designed to suppress off-flavors while bringing out sweetness and floral aromas. It blends two bean origins — Brazilian beans for their clean sweetness and depth, and Colombian beans for their vivid aroma and crisp finish — resulting in a drink that is both light and satisfying.

BOSS SIMPLE STYLE Café Latte

The Café Latte uses Suntory's proprietary espresso extraction technology to achieve the aroma of dark-roasted coffee alongside a crisp bitterness. An original milk blend rounds out the flavor, delivering a satisfying milk taste that doesn't linger.

Package Renewals for AEON Group-Exclusive Products

"GREEN DA·KA·RA Fragrant Barley Tea (650ml and 2L)" and "Iyemon Thick Jasmine Tea," also sold exclusively through the AEON Group, will get redesigned packaging starting May 26. All of these AEON Group-exclusive products — including the new BOSS SIMPLE STYLE line — use 100% recycled PET bottles. Suntory and AEON are also collaborating on "bottle-to-bottle" horizontal recycling.

AEON's 100th Anniversary as a Stock Company

AEON will reach its 100th anniversary as a stock company in September 2026, with the slogan "CHANGE for GOOD, Together." As part of the commemorative activities planned throughout the year, the labels for "GREEN DA·KA·RA Fragrant Barley Tea," "Iyemon Thick Jasmine Tea," "BOSS SIMPLE STYLE Black," and "BOSS SIMPLE STYLE Café Latte" will feature the "AEON 100th Anniversary as a Stock Company" logo.

Product Overview

Available at: AEON, AEON Style, MaxValu, and other AEON Group stores nationwide.