BOSS celebrates the upcoming Year of the Horse with a capsule collection inspired by traditional Chinese metalwork. The collection fuses the intricate craftsmanship of classical Chinese metalworking with BOSS's signature tailoring and contemporary design, creating a luxurious world befitting the festive season.
The campaign features Wang Shun, a world champion swimmer and BOSS brand ambassador, who embodies the dynamic energy symbolized by the Year of the Horse. His relentless pursuit of excellence vividly reflects the spirit of ambition and perseverance embodied in the coming year. The interplay between the forging of gold, galloping horses, and Wang Shun's explosive momentum creates a visually energetic and symbolic narrative that celebrates the beauty of strength. Set against a festive backdrop, the campaign film captures the celebratory mood of the season, expressing wishes for progress and prosperity in the new year.
Rooted in the tradition of tailoring, BOSS has been built on a foundation of exceptional craftsmanship and quality. Inspired by the textures and techniques of traditional Chinese metalwork—including chasing, engraving, cloisonné details, filigree inlay, and granulation—the Year of the Horse capsule expresses the elegance and precision of ancient artistry through a contemporary lens that fuses Eastern craftsmanship with German precision.
The collection features jackets, knitwear, sweatshirts, T-shirts, polo shirts, denim, as well as men's underwear and socks, all showcasing distinctive patterns and all-over prints that express the allure of classical metalwork. A color palette based on red, white, and black is accented with gold lines, and the contrast of gold highlights the balance between festive traditional beauty and contemporary style. The centerpiece of the collection is a zip-up leather jacket that reinterprets the sculptural relief expression of traditional chasing techniques through modern laser cutting—a commanding piece symbolizing rich luxury. This design language extends to jacquard down vests, velvet jacquard sweaters, and laser-printed denim, reflecting BOSS's innovative interpretation of heritage craftsmanship. Hoodies and sweatshirts feature intricate layered patterns combining print and embroidery as an homage to filigree technique, while gold-tone bead details evoke the beauty of granulation. Furthermore, each item is given a Chinese-inspired name, exuding Eastern elegance while weaving cultural legacy into everyday wear.
With the arrival of the Year of the Horse, BOSS shares blessings and aspirations for the new year through the Year of the Horse capsule collection, bringing the brilliance of time-honored metalwork to contemporary lifestyles.
The BOSS Year of the Horse capsule collection is now available at select BOSS stores worldwide and at boss.com, launched on January 5, 2026.
About BOSS and HUGO BOSS
BOSS is a brand for bold, self-determined people who live with passion, style, and purpose. The collections feature dynamic and modern designs, supporting those who embrace their identity as BOSS fully and confidently. The brand offers a wide range of products including heritage tailoring, performance suits, casual wear, denim, athleisure, and accessories. Licensed products such as fragrances, eyewear, watches, and kids wear are also available. The BOSS world can be experienced at approximately 500 directly operated stores around the world. BOSS is the core brand of HUGO BOSS, which is positioned as one of the top companies in the premium segment of the global apparel market. Formed by two brands, BOSS and HUGO, the group offers collections at approximately 8,000 sales outlets in 129 countries and sells online through hugoboss.com in 74 countries. Headquartered in Metzingen, Germany, the company employs approximately 18,500 people worldwide and recorded sales of 4.3 billion euros in fiscal year 2024.
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