MARLMARL, a gift brand specializing in baby and kids products operated by Yom Co., Ltd., has launched special collaboration items featuring popular Sanrio characters Hello Kitty and Hapidanbui. The collection is now available on the official online shop (https://www.marlmarl.com/) starting February 19, 2026.
Products will be available at all directly-operated stores nationwide from February 20.
Everyone Together Makes Everything "Daijobui"!
Hapidanbui features six uniquely charming boys who shine as their true selves. This first-ever collaboration aims to celebrate babies' "authentic individuality" through playful bibs that make every baby's free movements and expressions even more lovable and unique.
Matching with Hello Kitty Brings Joy to You and Me
This time, not just babies but "adults" take center stage too! The parent brand MATO by MARLMARL introduces a new series where parents and children can match with Hello Kitty patterns. Parents who grew up loving Hello Kitty can now enjoy the character together with their own children. This generational icon serves as a bridge connecting memories of the past with growth into the future.
● MARLMARL
for Baby & Kids
● MATO by MARLMARL
for Parents
Release Details
● Release Date
Official Online Shop: February 19 (Thursday)
Directly-operated stores nationwide: February 20 (Friday)
● Where to Purchase
MARLMARL directly-operated stores nationwide
MARLMARL Official Online Shop
About MARLMARL
MARLMARL is a baby and kids gift brand known for its signature round bibs and feeding aprons that combine exceptional functionality with unique designs. The brand has gained strong support from families with children, particularly as a popular choice for baby shower gifts.
