Brooks Brothers has introduced new additions to its non-iron shirt lineup — a collection designed to strike a balance between natural texture, moisture absorption, quick-drying performance, and wrinkle resistance even after machine washing. The shirts offer a stylish look appropriate for a gentleman's wardrobe while making everyday care remarkably simple.
With spring in the air and many people gearing up for fresh starts, shirts and neckties play an important role in shaping that all-important first impression. When choosing a shirt, three key points to keep in mind are a sense of cleanliness, the right fit, and ease of care. The non-iron shirts — an easy-care interpretation of Brooks Brothers' iconic button-down — can be washed in a machine, hung to dry, and worn with minimal wrinkling. The shirts hold their shape even after long hours of wear or perspiration, maintaining a crisp, clean appearance throughout the day. Added stretch provides comfort alongside the polished look, and the range spans everything from formal dress shirts to more casual options.
Non-Iron Dress Shirts
Non-Iron Stretch Royal Oxford Dress Shirt Regular Fit
This dress shirt is made from Royal Oxford fabric — softer and more lustrous than standard Oxford cloth. The non-iron treatment makes it easy to care for, while the added stretch ensures comfortable all-day wear. The silhouette is a regular fit, combining a relaxed ease with a streamlined look.
- Price: ¥23,100 (tax included)
- Colors: White / Blue
- Material: 96% Cotton, 4% Polyurethane (Oxford)
Non-Iron Stretch Dobby Dress Shirt Regular Fit
A fresh blue dress shirt that's easy to coordinate with a variety of outfits. The three-dimensional dobby weave adds a subtle depth and a sense of refinement. Cut in a regular fit for a balance of comfort and sophistication.
- Price: ¥23,100 (tax included)
- Colors: Blue, Light Blue
- Material: 96% Cotton, 4% Polyurethane
Non-Iron Sports Shirts
Non-Iron Stretch Oxford GF Logo Sports Shirt Regular Fit
This shirt retains the breathability and textured feel that Oxford cloth is known for, while adding stretch for a more comfortable fit. The proprietary shape-retention finish minimizes wrinkles after home washing, reduces shrinkage, and keeps the shirt looking crisp throughout the day. Regular fit.
- Price: ¥18,700 (tax included)
- Colors: Paloma Beige, Black
- Material: 95% Cotton, 5% Polyurethane (Oxford)
Non-Iron Stretch Oxford GF Logo Sports Shirt Regular Fit
The same Oxford construction and shape-retention performance as above, now available in an expanded range of colors. The collection includes a Rose Pink Multi and a total of 10 color options, giving plenty of room to find the perfect match.
- Price: ¥18,700 (tax included)
- Colors: Rose Pink Multi and 9 other colors (10 total)
- Material: 95% Cotton, 5% Polyurethane (Oxford)
Choosing the Right Necktie
When wearing a suit, the color and pattern of a necktie can significantly shape the impression you make — so choosing wisely for the occasion matters. Here's a look at which tie colors and patterns work well in different situations.
Navy
Navy is an excellent first tie to reach for when starting a new chapter. In business settings, it conveys trust, sincerity, and a sense of cleanliness — qualities that put others at ease. For formal meetings or important presentations, a regimental (stripe) pattern in navy is a reliable choice. Small dot patterns offer a refined, understated look, while slightly larger dots add a hint of approachability. Navy ties also pair especially well with grey suits.
Silk BB#1 Stripe Rep Tie Made in USA / Silk Dot Rep Tie Made in USA
Red / Bordeaux
Red-toned ties project energy and confidence — sometimes called "power ties" — and are well suited to situations where a positive, assertive impression is helpful, such as speaking engagements or key presentations. Bordeaux solid ties strike a calmer note while still conveying elegance. The eye-catching quality of red adds a sense of presence and authority.
Silk Mini BB#1 Stripe Rep Tie Made in USA / Silk Solid Rep Tie Made in USA
Yellow
Yellow and gold tones radiate warmth and approachability. A yellow base with a navy regimental stripe is particularly effective for first meetings in business contexts, as it tends to put new acquaintances at ease. This combination pairs well with a navy suit and white shirt, creating a polished, put-together V-zone.
Silk Guard Stripe Rep Tie Made in USA / Silk BB#1 Stripe Rep Tie Made in USA
How to Tie a Necktie
Varying the knot can significantly change the overall look of a suit or smart-casual outfit. For those tying a necktie for the first time, the four-in-hand knot (also known as the plain knot) is a great starting point. Brooks Brothers shares illustrated step-by-step guides and videos for four classic knots on their website.
