Women's fashion brand CELFORD (セルフォード), operated by Mash Style Lab (株式会社マッシュスタイルラボ) of Chiyoda, Tokyo, releases its second collaboration items with Paddington™, a long-established British brand, on Friday, November 6, 2026. A web feature page has been available since 12:00 PM on Monday, November 2 at the official online store and at USAGI ONLINE (ウサギオンライン), an e-commerce department store.
The second collaboration with Paddington, loved around the world, brings together the London-set world of the stories, Paddington's charm and CELFORD's elegance in a lively collection.
Looks
Look 1
- Knit: ¥24,200
- Skirt: ¥24,200
- Head accessory: ¥6,600
- Earrings: ¥7,700
- Boots: ¥28,600
Look 2
- Coat: ¥58,300
- Knit: ¥22,000
- Pants: ¥19,800
- Pierced earrings: ¥8,800
- Bag: ¥24,200
- Charm: ¥9,900
- Boots: ¥28,600
Look 3
- Tops: ¥20,900
- Skirt: ¥24,200
- Pierced earrings: ¥8,800
- Stole: ¥9,900
- Bag: ¥4,950
- Charm: ¥9,900
- Shoes: ¥28,600
Look 4
- Knit: ¥22,000
- Pants: ¥26,400
- Earrings: ¥7,700
- Bag: ¥17,600
- Charm: ¥8,800
- Loafers: ¥24,200
Look 5
- Coat: ¥58,300
- Tops: ¥20,900
- Skirt: ¥20,900
- Pierced earrings: ¥7,700
- Necklace: ¥8,800
- Bag: ¥4,950
- Pouch: ¥7,700
- Shoes: ¥24,200
All prices include tax.
Where to Buy
- Online release: Friday, November 6, from 12:00 PM
- CELFORD OFFICIAL ONLINE STORE: https://celford.com
- USAGI ONLINE: https://usagi-online.com/
- Nationwide release: Friday, November 6
- CELFORD stores nationwide: https://celford.com/Page/storelocation.aspx
About Paddington™
British author Michael Bond has delighted readers around the world for more than 65 years with the story of Paddington, a bear from Peru famous for his love of marmalade. The kindness and humor in the stories have charmed people from children to adults, and Paddington's popularity remains strong across generations.
HarperCollins Children's Books has continued to publish Paddington's adventures since first releasing A Bear Called Paddington on October 13, 1958.
Sakura Saiga (雑賀サクラ) Profile
Born on March 31, 2005, in Tokyo. She made her modeling debut at age 0 and marks 20 years in the industry in 2025. After working as an exclusive model for the teen magazine Seventeen (Shueisha), she is now an exclusive model for ViVi (Kodansha), and she has drawn attention in advertising, fashion and a wide range of other fields with her clear, fresh presence.
