Coach is launching a new fragrance inspired by its cherry motif, a favorite as a bag charm. Coach Cherry Parfum goes on sale on October 7, 2026 (Wednesday).
The new campaign visual is built around the idea of helping people today confidently explore and express their many sides.
The fragrance blends the elegance of the timeless craftsmanship Coach carries on with a fresh, youthful sparkle. The result is a playful, bold fruity floral scent that stimulates the senses. Cherry red is one of this fall's fashion trend colors, and Cherry Parfum brings that color image to an outfit as a finishing touch for enjoying your own style.
Fragrance: Dark Cherry Meets Floral Contrast
Coach Cherry Parfum is a modern scent with a radiant, glamorous character. It opens with the contrast between the sweetness of juicy, rich dark cherry and the sparkling brightness of Italian mandarin. A floral bouquet of jasmine sambac, magnolia, and rose then unfolds. In the final stage, patchouli, sweet tonka bean, and warm Ambrofix™ settle in, leaving a sensual, lingering trail.
- Top notes: Cherry, Mandarin, Pink Pepper
- Heart notes: Jasmine Sambac, Magnolia, Rose
- Base notes: Patchouli, Tonka Bean, Ambrofix™
The fragrance was composed by perfumers Natalie Cetto and Nadège Le Garlantezec.
Design: Cherry Red Where Tradition Meets Trend
The bottle pays homage to Coach's rich craftsmanship and stands out for its strikingly deep red color. It carries the brand's signature Horse and Carriage logo, while a gold cherry charm and a red turnlock cap, a nod to Coach's leather heritage, add a glamorous touch.
The outer box is dyed the same vivid red as the bottle and features an embossed three-dimensional cherry motif, creating a contrast of texture and shine.
Campaign Visual: Storm Reid Embodies the Freedom to Be Yourself
"The bursting confidence of Cherry Parfum is the very energy of today's generation. It blends beautifully with the natural mood Storm Reid brings to the campaign. This fragrance is inspired by our popular cherry charm, and we wanted to explore, through scent as well, the fun of self-expression that the charm brings."
— Stuart Vevers, Coach Creative Director
The new campaign visual was shot by photographer Cass Bird and stars Coach ambassador and Emmy Award-winning actor Storm Reid. Set against the New York cityscape at dusk, she conveys the fragrance's bold elegance, magnetic energy, and charming, rebellious appeal. It reflects Coach's positive message that having the confidence to live as yourself can inspire the people around you.
Product Information
Coach Cherry Parfum
- 30 mL: ¥9,790
- 50 mL: ¥13,970
- 90 mL: ¥21,670
(All prices include tax.)
Release date: October 7, 2026 (Wednesday)
Gift With Purchase to Celebrate the Launch
To mark the launch of Coach Cherry Parfum, customers who purchase Coach fragrance products worth ¥13,420 (tax included) or more receive a miniature fragrance as a gift. The offer is limited in quantity and ends when supplies run out.
- Women's fragrance purchasers: Coach Eau de Toilette miniature (4.5 mL)
- Men's fragrance purchasers: Coach Man Eau de Toilette miniature (4.5 mL)
