SHISEIDO, available in 90 countries and regions worldwide, will release its 2026 holiday collection, "GINZA WONDER × TOMO KOIZUMI" [4 items], on October 1, 2026 (Thursday), with the "ULTIMUNE™ Trial Kit" [1 item] arriving earlier on September 10, 2026 (Thursday). Both will be sold in limited quantities at approximately 330 department stores nationwide, the SHISEIDO official website, and the Shiseido Online Store.
*Prices are reference retail prices and may vary by store.
GINZA WONDER, Take Two
For a second year running, SHISEIDO's holiday collection returns to the "GINZA WONDER" theme — the idea that everyday moments can be transformed into magic. Working again with designer TOMO KOIZUMI, the collection channels the surprise that spills from his signature ruffles in vivid color, extending Ginza's sense of imagination and beauty into a sparkling holiday season.
About TOMO KOIZUMI
Born in Chiba Prefecture in 1988, TOMO KOIZUMI began making dresses on his own from the age of 15. In 2011, while still a university student, he launched his eponymous label, TOMO KOIZUMI, working mainly as a costume designer for concerts and commercials.
Discovered through social media in 2019, he was invited to stage his first runway show in New York. In 2021, he designed the costume worn by singer MISIA for her performance of the national anthem at the Tokyo Olympics opening ceremony.
Alongside his work as a dress designer, Koizumi also creates contemporary art, holding solo exhibitions in Paris and Tokyo; his pieces are held in the permanent collections of museums including the Metropolitan Museum of Art. He has received the LVMH Prize 2020 and the 39th Mainichi Fashion Grand Prix, among other honors, and counts Lady Gaga, Sam Smith, Lauryn Hill, and Björk among his clients.
Product Lineup
*Prices are reference retail prices and may vary by store.
SHISEIDO ULTIMUNE™ Powerizing Serum
Serum
75mL
¥18,000 (tax included: ¥19,800)
[Limited quantity product]
On sale October 1, 2026 (Thursday)
Product Features
A special holiday edition celebrating the spirit of GINZA WONDER. SHISEIDO's signature serum arrives in a limited design inspired by TOMO KOIZUMI's iconic "ruffle couture" and heart-stirring, vivid color.
- Draws on the vitality of camellia seeds, using Japan's own bio-technology, to deliver hydration.
- Delivers Fermented Camellia Extract+*1 and carefully selected beauty ingredients deep into 30 million skin cells.
- Morning and night use leaves skin firm, smooth, and radiant, with a lasting sense of hydration welling up from within.
- The container uses 15% or more recycled glass.
- A green floral scent evokes a relaxed, fresh, energetic feeling.
- Rich yet lightweight, with a supple, moisturized finish and a firm feel on application.
- Suitable for all skin types.
- Mineral oil-free and paraben-free.
- Allergy-tested and non-comedogenic tested (this does not mean the product will not cause an allergic reaction or breakouts for everyone).
*1 Camellia seed extract, Aspergillus culture, glycerin: moisturizing
How to Use
Each morning and night, after toning, apply before emulsion or cream. If using with other serums, apply ULTIMUNE™ Powerizing Serum first. Take two pumps from the dispenser and smooth carefully and evenly over the entire face.
SHISEIDO Lip Balm — Lumi-Lime
2g
Limited edition
¥4,500 (tax included: ¥4,950)
On sale October 1, 2026 (Thursday)
Product Features
A neon-bright lip balm designed to bring a festive touch to the lips, echoing the brightness of a favorite couture dress.
- A vivid "neon icon" shade born from the TOMO KOIZUMI collaboration transforms into a dewy, translucent veil on the lips.
- Blended with Japanese-grown camellia oil for long-lasting hydration.
- Vertical-line-correcting pearl pigments soften dullness and add a sense of clarity to the lips.
- Can also be worn as a lip base.
How to Use
Twist up about 5mm of product and apply directly to the lips.
SHISEIDO DAIYA FUDE Face Duo
Limited edition
¥5,000 (tax included: ¥5,500)
On sale October 1, 2026 (Thursday)
Product Features
A limited-design face brush inspired by TOMO KOIZUMI's couture, designed to make applying makeup feel like laying color onto a canvas.
- A versatile two-way brush that handles delicate powders and soft gels alike, for whatever look you have in mind.
- Works across categories and textures.
- The diamond-shaped brush blends face makeup into the skin for a seamless, unified finish; the gel blender picks up foundation like a fingertip for a natural look.
- Suitable for liquid, cream, and powder face makeup, as well as cushion foundation.
- Handmade by brush artisans using techniques from Kumano.
- Uses soft-touch synthetic bristles.
How to Use
Pick up product with the gel blender and pat gently onto areas that need it. Use the blender's edge for detail areas like the sides of the nose and under the eyes. Swirl the brush tip to pick up product and buff it into the skin to polish. Use the side of the tip for fine areas such as the sides of the nose and under the brows.
SHISEIDO Color+Glow Enhancer — 20 Fushigi Iro
Face color / eyeshadow
Limited edition
7g
Body: ¥5,700 (tax included: ¥6,270)
On sale October 1, 2026 (Thursday)
Product Features
A palette that blends highlight, cheek, and eyeshadow into one, adding dimension and radiance to the face.
- A three-color collage palette born from TOMO KOIZUMI's original style.
- Color name: Fushigi Iro — a holiday-limited blue, red, and green trio whose color and texture shift like magic when layered.
- A soft powder infused with skincare liquid blends seamlessly into the skin.
- A long-lasting, dewy-looking finish brings out the skin's natural beauty.
- Non-comedogenic tested and allergy tested (this does not mean the product will not cause breakouts or an allergic reaction for everyone).
Blue — A purple-tinged, pale blue with delicate cool-toned pearl. A clear, frosted-glass finish gives the eyes and cheeks a fresh, unclouded look.
How to use / finish: Dab at the inner corner of the eye as an accent, or blend high on the cheeks for a fresh highlight unlike any before it. Layered as a topcoat over the palette's Red, it shifts to pink; over the teal Green, it shifts to lime green — for unexpected color and texture.
Red — A festive, vivid holiday red generously blended with large blue, purple, and pink pearl.
How to use / finish: Sweep across the entire upper and lower eyelids to make it the star of the look, or apply high on the cheeks as blush for a glow that seems to well up from within.
Green — A deep teal green with gold and yellow pearl for a dramatic yet skin-blending finish.
How to use / finish: Apply to the upper and lower eyelids for an easy, moody smoky eye in one color, or layer along the lash line for an even deeper, more refined finish.
How to Use
Take an appropriate amount with the separately sold brush or your fingertip. The palette can be refilled with the "SHISEIDO Color+Glow Enhancer (Refill)."
SHISEIDO ULTIMUNE™ Trial Kit
Limited quantity
¥7,000 (tax included: ¥7,700)
On sale September 10, 2026 (Thursday)
Kit contents:
- SHISEIDO ULTIMUNE™ Powerizing Serum (serum) — special size 15mL
- SHISEIDO Eudermine Essence Lotion (lotion) — special size 30mL
- SHISEIDO Vital Perfection Advance Cream (quasi-drug, medicated cream) — special size 15g
Product Features
A three-step skincare routine that leads to bare, radiant, lively-looking skin, delivering hydration to the skin while also addressing signs of aging.
SHISEIDO ULTIMUNE™ Powerizing Serum
Draws on the vitality of camellia seeds, using Japan's own bio-technology, to deliver hydration. Delivers Fermented Camellia Extract+*1 and carefully selected beauty ingredients deep into 30 million skin cells. Morning and night use leaves skin firm, smooth, and radiant, with a lasting sense of hydration welling up from within.
*1 Camellia seed extract, Aspergillus culture, glycerin: moisturizing
How to use: Each morning and night, after toning, apply before emulsion or cream. If using with other serums, apply ULTIMUNE™ Powerizing Serum first. Take two pumps from the dispenser and smooth carefully and evenly over the entire face.
SHISEIDO Eudermine Essence Lotion
Renews your beauty, day by day, for skin that keeps its lively, radiant glow.
Formulated with the brand's own Active RED Technology and kefir ferment extract GL2, this essence lotion penetrates quickly to every corner of the skin's surface layer, reducing the visibility of fine dry lines3 and leading to clear, radiant, smooth, well-hydrated skin.
*2 A moisturizing ingredient combining kefir extract and glycerin
*3 Efficacy tested
How to use: Morning and night, after cleansing, take an appropriate amount in your palm or on a cotton pad and smooth carefully over the entire face.
SHISEIDO Vital Perfection Advance Cream
Opens up the skin's*4 pathways for a supple, lively bounce and firmness, for a youthful, uplifted look.
A medicated anti-aging cream that spreads active ingredients through the skin like a net, supporting firmness and radiance. Featuring select Safflower RED™5 and レニュラREDテクノロジー™, it addresses the combined concerns6 of aging skin, leading to skin with a sense of density and dewy firmness. It fills the skin with silky-smooth hydration while reducing the visibility of fine dry lines*7.
*4 Stratum corneum
*5 Moisturizing: safflower extract, glycerin
*6 Dryness, lack of firmness, and other concerns
*7 Efficacy tested
*Anti-aging care here refers to moisture care suited to the skin's age.
How to use: At the end of your morning and night routine, take about two pearl-sized amounts on your fingertips and smooth over the skin.
Related Links
■ SHISEIDO Official Website: https://brand.shiseido.co.jp/
■ SHISEIDO JAPAN Official Instagram: https://www.instagram.com/shiseido_japan/
■ SHISEIDO JAPAN Official X: https://twitter.com/SHISEIDO_brand
*Please note that the content is current as of the announcement date and may differ from the latest information.
