Celebrating the 61st anniversary of the Coconut Sable brand, Nissin Cisco is launching a limited-edition collaboration with Puppet Sunsun, a puppet animation series popular among young children and families. "Coconut Sable Melon Pan Flavor" will be available first at select convenience stores from June 22, 2026 (Monday), with a wider rollout at supermarkets and other mass retailers from June 29, 2026 (Monday).
Since its debut in 1965, Coconut Sable has kept largely the same ingredients and production method, maintaining the signature crispy, satisfying texture that has made it a long-running staple in Japan.
A Melon Bread-Inspired Twist
The new Melon Pan Flavor takes inspiration from melon bread (melon pan) — one of the favorite breads of Sunsun, the 6-year-old puppet protagonist of Puppet Sunsun. The dough uses fermented butter¹ combined with melon juice², striking a balance between richness and refreshing lightness.
*¹ Contains 0.2% fermented butter.
*² Contains 0.5% melon juice (based on raw material equivalent).
Product Features:
- A melon bread-inspired taste achieved through fermented butter dough and melon juice
- The classic crispy texture Coconut Sable has been known for since its founding
- Individually wrapped portions that are easy to carry and share
- Individual packaging comes in 4 original character designs featuring Sunsun and friends peeking out (designs cannot be chosen)
Package Design
The collaboration packaging extends beyond the Melon Pan Flavor — the original Coconut Sable, Coconut Sable Triple Nuts, Coconut Sable Fermented Butter, and Coconut Sable Rich Baked Cheese varieties will also feature Sunsun and friends on their packaging. The main design shows Sunsun, Nonnon, and Zonzon enjoying a party with Coconut Sable biscuits.
Campaign-limited packaging items are scheduled for nationwide release from late June, though timing may vary by store.
Puppet Sunsun x Sabre Party Campaign
To celebrate the collaboration, a campaign offering chances to win original Puppet Sunsun goods is running from June 22, 2026 (Monday). For details on how to apply, check the Nissin official news release at:
https://www.nissin.com/jp/company/news/13780/
About Puppet Sunsun
©PUPPET SUNSUN/PScommittee
Set in the puppet kingdom of Tuhok, Puppet Sunsun follows 6-year-old Sunsun and friends through a gently told, wonder-filled puppet animation. The series has gained a following among young children and family audiences.
- Official Website: https://puppetsunsun.com/
- Official X: https://x.com/puppet_sunsun
- Puppet Sunsun Info X: https://x.com/sunsun_info
Product Details
Product Name: Coconut Sable Melon Pan Flavor
Contents: 16 pieces (4 pieces × 4 bags)
Suggested Retail Price: No print price
Release Dates:
- Convenience stores (select): June 22, 2026 (Monday)
- Supermarkets and other mass retailers: June 29, 2026 (Monday)
Available: Nationwide
