Craft Boss, the canned and bottled coffee brand from Suntory Foods International, is collaborating with the highly anticipated new film The Super Mario Galaxy Movie. A special commemoration campaign will kick off on Monday, March 16, timed to coincide with the renewal of three of the brand's flagship products — Craft Boss Black, Craft Boss Latte, and Craft Boss Milk Latte — launching Tuesday, March 17.
About the Craft Boss Series
Craft Boss has built a loyal following across generations and professions with its cafe-quality taste and diverse lineup. Since its debut, the brand has continued to push boundaries in ready-to-drink coffee, pioneering new flavor experiences through refined brewing and blending techniques.
Craft Boss Black
What's new in the recipe: Research showed that black PET bottle coffee drinkers place high importance on coffee aroma, so this renewal focuses on enhancing fragrance. Using a proprietary extraction process that captures the full range of flavor and aroma from the coffee bean, the new formula delivers a richer, more satisfying aroma while keeping unwanted bitterness in check.
Packaging changes: A brown band has been added to convey a sense of depth and quality, and the word "Black" has been changed to cursive script to reinforce the impression of full-bodied flavor and rich aroma.
Craft Boss Latte
What's new in the recipe: Both the milk and coffee elements have been improved. The result is a café latte that retains its clean, easy-drinking character while delivering greater milk satisfaction and a deeper coffee aroma made possible through Suntory's original roasting technique.
Packaging changes: The product name has been updated from "Latte" to "カフェラテ" (café latte in Japanese), making the category immediately recognizable and better conveying the taste of both milk and coffee.
Craft Boss Milk Latte
What's new in the recipe: The milk content has been reworked to achieve a milkiness 1.4 times richer than the previous version — the most indulgent in the history of Craft Boss milk-blended products. The addition of a proprietary espresso ingredient balances the smooth creaminess of milk with a pronounced coffee aroma, resulting in a milk latte that can be enjoyed to the last sip.
Packaging changes: The label has been redesigned with a blue color scheme that makes the white liquid color stand out, along with a bold "特濃" (extra rich) callout to help convey the product's heightened milk content at a glance.
The Super Mario Galaxy Movie Collaboration Campaigns
Campaign 1: Win Prizes by Purchasing 2 or 4 Bottles
Purchasing 2 or 4 bottles of any Craft Boss product and submitting the receipt enters customers into a prize draw.
- Receipt eligibility period: Monday, March 16 – Thursday, May 14
- Entry period: Monday, March 16 at 9:00 AM – Thursday, May 14 at 11:59 PM
Prizes:
- 2-bottle course: The Super Mario Galaxy Movie Original Tumbler — 1,000 winners
- 4-bottle course: The Super Mario Galaxy Movie Original Planetarium — 300 winners
Total: 1,300 winners
Prize details and specifications are subject to change.
Campaign 2: Win a Chiko Mega Cushion via In-Store POP QR Code
A QR code on special in-store POP displays at supermarkets nationwide allows customers to enter a draw for a giant Chiko cushion featuring the character from the film.
- Entry period: Monday, March 16 – Wednesday, April 30 at 11:59 PM
Prize:
- The Super Mario Galaxy Movie Original Chiko Mega Cushion — 10 winners
Prize details and specifications are subject to change.
For full campaign details, visit the Craft Boss x The Super Mario Galaxy Movie special campaign site or follow the official BOSS X account (@_craftboss).
Special site URL: https://suntory.jp/78958/
About The Super Mario Galaxy Movie
The Super Mario Galaxy Movie is an animated feature based on the world of Super Mario. It is the sequel to The Super Mario Bros. Movie, which was released in 2023 and grossed over approximately $1.3 billion (roughly ¥200 billion) worldwide at the box office (source: Box Office Mojo). Both films are produced by Chris Meledandri of Illumination and Shigeru Miyamoto of Nintendo.
The film is co-financed by Universal Pictures and Nintendo, and will be distributed globally by Universal Pictures. The Super Mario Galaxy Movie reunites directors Aaron Horvath and Michael Jelenic and screenwriter Matthew Fogel from the original. Brian Tyler returns to compose the score.
Genre: Action / Comedy
Voice Cast (English):
Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black, Keegan-Michael Key, Benny Safdie, Donald Glover, Kevin Michael Richardson, Brie Larson
Voice Cast (Japanese):
Mario: Mamoru Miyano / Princess Peach: Arisa Shida / Luigi: Yu Hatanaka / Bowser: Kenta Miyake / Toad: Tomokazu Seki / Rosalina: Maaya Sakamoto / Bowser Jr.: Daiki Yamashita
Screenplay: Matthew Fogel
Directors: Aaron Horvath, Michael Jelenic
Producers: Chris Meledandri (Illumination), Shigeru Miyamoto (Nintendo)
Official website: https://mario-movie.jp/
Product Details
| Product | Size | Price (excl. tax) | Release Date |
|---|---|---|---|
| Craft Boss Black | 500ml PET | ¥240 | Tuesday, March 17 |
| Craft Boss Latte | 500ml PET | ¥250 | Tuesday, March 17 |
| Craft Boss Milk Latte | 500ml PET | ¥250 | Tuesday, March 17 |
All products available nationwide.
