Meitetsu Tourism Service Co., Ltd. (headquartered in Nagoya) is organizing "でらます" (Deramas, also known as "Deramas M"), a collaboration between THE IDOLM@STER SideM and local Nagoya businesses. The event runs from August 3 (Monday) to October 31 (Saturday), 2026. Full details are available on the dedicated event website: https://www.mwt.co.jp/kokunai/chubu/special/sidem2026/
Organizer: Meitetsu Tourism Service Co., Ltd.
Cooperating parties: THE IDOLM@STER SideM, Creek & River Co., Ltd., Nagoya Convention & Visitors Bureau (Public Interest Foundation)
Participating Businesses
Aoyagi Sohonke, Ebisenbei no Sato, 大久手山本屋, Kogen, Sakae Park Shinko (Oasis 21), Spaghetti House Yokoi, Torikai Sohonke, Nagoya Castle Shinko Kyokai, Manga-ten, Myokoen, Meitetsu Tourism Service, Yabaton, Wakashachiya — 13 businesses in total (listed in Japanese alphabetical order)
Details of each business's individual collaboration content will be announced in stages.
DRAMATIC STARS Official Plans: Accommodation and 315 Sightseeing Tour
DRAMATIC STARS, a unit from THE IDOLM@STER SideM, has been appointed as the official ambassador for Meitetsu Tourism Service, helping to promote travel in Nagoya. Official Deramas plans include exclusive collaboration goods available only through these plans.
The official Deramas plans include:
- Accommodation Plan
- 315 Sightseeing Tour Plan
Plans will be available until goods run out. Reservations can be made via the Meitetsu Tourism Service page on the dedicated event website: https://www.mwt.co.jp/kokunai/chubu/special/sidem2026/
Simultaneous Event: "Welcome to NEXT Tabi-Mas! 315 na Tabi wo Otodokeshimasu!"
During the Deramas event period (August 3 to October 31, 2026), a separate collaboration between JR Tokai's "Oshi-Tabi" campaign and THE IDOLM@STER SideM — titled "Welcome to NEXT Tabi-Mas! 315 na Tabi wo Otodokeshimasu!" — will also take place on the Tokaido Shinkansen and in central Nagoya.
A special illustration has been created to commemorate the simultaneous hold of both events. Note that these are separate events: "Welcome to NEXT Tabi-Mas!" is organized by Central Japan Railway Company (JR Tokai), while Deramas is organized by Meitetsu Tourism Service. For details on the JR Tokai event, visit: https://recommend.jr-central.co.jp/oshi-tabi/idolmaster_sidem/
About Deramas
"Deramas" is the name of an initiative organized by Meitetsu Tourism Service Co., Ltd. that brings together businesses in Aichi and Nagoya for collaborations with the THE IDOLM@STER series. Businesses from different industries join forces to attract visitors and boost tourism in Aichi and Nagoya, developing collaborations with each company's content and local industries to invigorate the region.
Collaboration travel products, novelty distribution, and merchandise sales are planned, with each participant drawing on their company's strengths and the characteristics, hobbies, and origins of the collaborating idols when designing their offerings.
About THE IDOLM@STER SideM
THE IDOLM@STER SideM is the first male idol production content in the THE IDOLM@STER series. Players take on the role of producer at the newly established talent agency "315 (Saikō) Production," guiding a diverse cast of male idols — each with distinct former careers — to the top.
THE IDOLM@STER™ & ©Bandai Namco Entertainment Inc.
